ALBAHITH ALALAMI

This research aims to examine the relationship between political and security news broadcast on Iraqi satellite channels and the resulting feelings of anxiety among the public. The study was conducted on a sample of 426 individuals from the audience in Baghdad, selected using the multi-stage or cluster random sampling method. The research falls within the scope of "causal correlation studies" and utilizes a survey methodology, a questionnaire, and a measurement tool for data collection.
The findings reveal that the public experiences a higher level of anxiety compared to the respondents when following political and security news on Iraqi satellite channels. This heightened anxiety is attributed to the chaotic political landscape, recurring disputes among political blocs, and the lack of control over consumer goods prices due to the instability of the dollar exchange rate. Additional contributing factors include the presence of armed manifestations within cities, the prevalence of crime and kidnapping, the widespread trade and abuse of drugs, and the absence of fundamental solutions to alleviate citizens' suffering and provide for their basic needs. Furthermore, ongoing crises, such as strained relationships with neighboring countries, exacerbate feelings of intense anxiety and insecurity among citizens.

This study compares the news coverage of the Russian-Ukrainian conflict on the Russian channel "Russia Today" and the American channel "Al-Hurra," highlighting the impact of political and ideological orientations on event reporting. The relationships and interests linking Russia and the United States to the conflict played a significant role in shaping the media coverage, resulting in differences in how news was presented and the terms used, reflecting divergent perspectives.
The study employed content analysis of the main news bulletins over one month, starting from the onset of the Russian military operations in Ukraine, focusing on areas of agreement and disagreement between the two channels. The findings reveal: Russia Today used terms like "special operations" and "operations in Donbas," whereas Al-Hurra described these actions as illegitimate and referred to pro-Russian forces in Donbas as "separatists". Russia Today heavily emphasized justifying the war based on statements from Russian politicians, while Al-Hurra approached these justifications cautiously, casting doubt on their validity. This analysis illustrates how media coverage differs according to the political and ideological frameworks of each channel.

This study aims to explore the mental image of Al-Taif Islamic Bank among customers in Baghdad, investigating whether this image is positive or negative. The image significantly influences the audience's motivation for effective engagement with the bank. The researcher employed a survey methodology by designing a measurement tool and distributing it to a purposive sample of 400 respondents representing various districts of Baghdad who are customers of Al-Taif Islamic Bank.
The study revealed several key findings: The overall image held by customers is well-defined and overwhelmingly positive. Customers choose the bank mainly for its attractive returns, widespread availability, and excellent reputation. The bank maintains strict confidentiality and privacy for its clients, fostering loyalty and trust. Its programs and services are risk-free, and its employees possess high competency and persuasive negotiation skills. The bank actively conducts media campaigns to promote its programs and services and ensures clients are kept informed about its financial activities and offerings. Information dissemination is handled by the bank's Risk Management Department, social media channels, and customers' personal experiences, which serve as a significant source of information about the bank.

This research examines the communicative processes of the Federal Integrity Commission, through which ideas, information, and experiences are conveyed to audiences. These processes take on various contexts and dimensions, utilizing straightforward and clear methods such as visual or written symbols. These activities often involve elements of influence and appeal, incorporating fundamental characteristics like beauty, effectiveness, and clarity to foster participation and convey meanings for a better understanding of communication. Using a survey methodology, the study analyzed a total of 51 posters produced by the Federal Integrity Commission between 2019 and 2022. These posters were displayed in government ministries, institutions, and public spaces. Content analysis of the posters revealed several key findings:
1- Communicators relied on indirect symbolic messaging to convey their media messages.
2- The posters predominantly employed "emotional appeals," which proved highly effective in engaging audiences.
3- "Awareness" emerged as the primary communicative function of the symbols in the posters, followed by "education," "deterrence," and "information," in descending order of frequency.

This research aims to explore the role of public relations in shaping the institutional image of organizations concerned with children's affairs and to identify the indicators of the public's perception of these organizations. The study employs a survey methodology through the preparation of a measurement form, distributed to a sample of the Children's Culture House audience, consisting of 400 respondents. This approach seeks to determine the role of public relations in the Children's Culture House and the prevailing public perception of the institution.
The findings indicate that the public holds a positive perception of the Children's Culture House. This perception is attributed to the institution's activities and the work of its public relations team, which strives to offer the best programs and activities to its audience. Additionally, the results confirm that the Children's Culture House is one of the most significant local institutions in Iraq, dedicated to the care of children and the dissemination of cultural values through its initiatives.

The administrative body is considered the backbone of all journalistic institutions, serving as the primary guarantee for their success and the continuity of their administrative, journalistic, and technical operations. This ensures the sustainability of their journalistic activities and their ability to attract readers. This study focuses on examining the role of management in the success of operations within journalistic institutions by analyzing the significance of newspaper management, as well as the methods, techniques, and mechanisms employed in managing journalistic, administrative, and technical work. Additionally, it explores the adopted management theories, the advancements in management science, and the extent to which journalistic institution administrations keep pace with these developments and apply them in the field of journalism.
The concept of managing media institutions is a multidisciplinary research field that examines how media institutions utilize resources to meet the needs and desires of society. This concept emphasizes the effective management of media outlets.
The study reached several conclusions, most notably: management serves as the cornerstone upon which journalistic institutions rely. Administrative personnel must stay abreast of technological advancements and leverage these technologies in various forms for administrative tasks, as they provide speed, precision, and efficiency in completing communication processes. Moreover, the study recommends that journalistic institutions develop improvement plans that include programs to enhance employees' skills in alignment with ongoing professional developments in journalism.