ALBAHITH ALALAMI

There is a natural problem raised by the issue of media performance. As a separate activity and express its own capabilities. This problem can be framed in the form of a question: Is media performance merely a reflection of the activity of other sectors of society, especially political and economic, and what links them to other societal sectors of interrelated relations? Is the media limited to mere transfer, or is it an industry with its own mechanisms and rules? The answer may seem somewhat complicated if we handle media with research and study in general, but the issue may be less complicated when it comes to Arab media, because its data may add another setback to the overall Arab setbacks.

The quote of a Canadian communication scientist (Marshall McLuhan) (“The world has become an electronic village”) has become an archaic information compared to the great and rapid development of communication in the last two decades of the 20th century and what will happen later in the 21st century, to the extent that the world is called, thanks to the internet, a “Small screen” and this fact is a sign of the great progress that has been made in this field. As for the other statement of the Canadian communication scientist mentioned before “the medium itself, is the message”, it has been renewed and developed in its meaning and it’s purpose. Each new technical development in the means of communication necessarily means a media development in the content of the message if it has been properly formulated and used. When the TV broadcast began to be colored, its programs have become more attractive to the audience and more popular to reach its goals. Especially when it is planned to fit the goals set out in the TV message.

In dealing with media management phenomenon, concept and elements, we have tried, as much as possible, to build an abstract concept that can be analyzed and measured by analyzing the elements and components of the concept mentioned and explain it.

Before further consideration of the management of media campaigns, it is necessary to restore some points of media management so as not to understand the subject of campaign management as if it is independent of the concept of media management and the objectives that we seek to ensure its achievement. As we have noted that the concept of media management frames the administration mentioned as:

- Authority to manage the media institution.

- Operations supervised by the mentioned authority.

- Aim to be achieved by the authority concerned.

- The purpose of the authority (Media Department).

- Means used by the authority (Media Department) to carry out its functions or jobs assigned to it. If we compare the nature of media management to the nature of media campaign management, perhaps we do not find any boundaries between the two, the second - the campaign management - is an extension of the first, if not a reflection of its contents.

More precisely, one of the most important justifications for resorting to campaign management is because it is an extension of the logic, meaning and content of the media administration.

It is one of the most important aspects of media management during crises facing media institutions and their operations for national, environmental, institutional, health or cultural reasons. In other words, if the purpose of media campaigns is to overcome and address the crises faced by the media organizations and their repeated operations, then the need arises in return for the necessity to double media effort.

In other words, if the purpose of the media campaigns is to overcome and address the crises faced by the media institutions and their repeated operations, then the need arises in return for the necessity to redouble the media effort in order to disseminate information or develop national awareness on specific topics. As well as, the focus of media activities in order to overcome the hierarchical crises that appear from time to time. From here we can indicate the relationship between the two departments, especially if we know that the media administration loses some of its features when dealing with media campaigns. A non-expanded campaign is usually targeted, location and time-bound.

Food comes after air and water in terms of importance in the survival of human beings, In addition, it is the support and strength of health and support, if lost or destroyed man would die or get sick and become a heavy burden on himself and his society. Food, like other sources of life, is subject to various risks and corruption comes from countless sources. Among these dangers is the result of spontaneousness, lack of knowledge or compulsion due to the interaction of variables beyond the will of the producer and the consumer, such as pollution of water, air and environment and their reflection on food consumed by people. However, we can’t deny that some reasons of corruption are intentional and resulting from a planning in advance in order to make an illegal profit at the expense of people's health and safety. The importance of provision of food these days has increased as the number of sources of fraud and manipulation of its components has increased, not to mention the variety of cheating and scamming methods that accompany it from the factory until it reaches the consumer. Increasing the population and increasing the need to feed millions of people in different countries of the land led to an increase in quantities of materials transferred, pre-processed and packed, which are prepared through complex manufacturing processes and go through multiple hands starting from the farm to shipping then factory and storage and finally supply in the wholesale and retail markets. There is no question that all those who follow the food chain have interests and goals that come primarily from profit. It is not surprising that many of them seek to maximise their personal benefit and avoid potential losses, even at the expense of consumers. Here comes the role of the important mediator in the transfer of knowledge and warning, which warns of dangers resulting from consumption of adulterated food and there is no doubt that various media are the main role of this mediator in contemporary society. A thorough understanding of consumer behavior will provide marketing managers with a better idea of ​​how marketing activity works and help them develop a more efficient and capable marketing strategies. Predictability of consumers' behavior and purchasing motivations that reflect their desires and needs will help develop appropriate marketing policies. Future consumer behavior can provide information and insight into consumer decisions, allowing to identify the relationship between attitudes of consumers and journalists towards the phenomenon of cheating in food. We hope this research would provide an objective picture of these trends and study the relationship between perception and knowledge of journalists about the phenomenon under study and the impact on attitudes of consumers, also to indicate the success of press in raising awareness and guidance of the audience by analyzing the press coverage of this phenomenon during the research period. This research aims to reach an answer to a number of questions related to the trends of consumers and journalists about the phenomenon of the lack of food. These questions relate in fact to the basic components of trends, specifically the behavioral and cognitive aspects and related views. The Iraqi press in the field of combating the phenomenon of cheating in food stuffs, whether through identification of the mechanism of work or through the technology of this phenomenon in 2001.

Before introducing an accurate description of the publication of news about the Iraqi-British war in the press of the Great Iraqi revolution, it is necessary to note the importance of this research as it examines a remarkable phenomenon that lies at the heart of public attention at this particular time, where we live the repercussions of a new war similar, with some of its facts and activities, to the events of the Great Iraqi Revolution that broke out in many Iraqi cities. Therefore, the results of this research can be a starting point for new research characterization of the phenomenon of news coverage of war in the Iraqi press.
The importance of research in the press of the Great Iraqi Revolution, according to the well-known researcher Dr. Kamal Mazhar, is reflected in its occupation of a distinguished history that needs to be studied and analyzed, in a manner that would help to better understand important aspects of one of the most important workshops of national liberation of the Iraqi people, especially with regard to the role of intellectuals.
The "Revolution" and "Independence" newspapers are among the finest of the "The Great Iraqi Revolution" and form one of the most important contents of the Iraqi press. In addition, the list of original sources is indispensable for any historian who tackles the events of the revolution. The research will attempt to provide specific answers to three questions:
First: Which newspapers represented the Great Iraqi Revolution in Iraq?
Second: What is the nature of war news in those newspapers?
Third: Who were the people who carried out the news coverage of the war?
We must also refer to the definition of war correspondent and the importance of media war, which has a privileged position because it stands at the same level, with the military, political and economic forces to achieve victory, and therefore the military media is one of the pillars of military mobilization at the internal and external levels. Internally, media war mobilizes public opinion, raises morale and emphasizes the importance of its role in the battle and then prepares people to accept the complications of war, by clarifying its objectives and its motives, and create an atmosphere conducive to stability, reassurance, responsibility. In addition to creating contentment and activity between individual and public willingness, as well as, set up a loyal relationship between citizens and the country. Also, providing logical and convincing explanation when clarifying events and facts at the external level by addressing all political power centers through technical means of communication.
During war, the importance of the war correspondent appears in providing the daily press with news and pictures from the front lines, in addition to criticism of hostile military plans and comment on the news, victories and defeats of the enemy in various quarters (1).
Some describe the war correspondent as a delegate sent to the battlefield on a special mission during the war, and this task only appears in the case of war. This system isn’t followed by most of the newspapers, radio, television and cinema sometimes but during war, when the military affairs are the most important concerns of public opinion.

The success of any media work in our contemporary life is based on proper planning. Television in Iraq is like any media outlet that adopts clear planning and programming in order to achieve the goals set in the news, entertainment, education. Iraq TV relies on four programming plans in one year (short term), but we often receive central instructions directly from the Minister of Information ordering to cancel the program plan and what was scheduled for broadcast to be finally replaced by alternative or emergency program associated with an incident, occasion or important news, these programs are all called (emergency programs).
In this present research we will be dealing with these programs as well as the extent of their impact on the progress of planning programs in Iraqi TV. We have divided this research into an introduction, three main topics and a conclusion:

The stories of children in Iraq during the past two decades have received a number of important scientific studies. Despite tyranny of the historical study method on most of these studies, they have been and still are very important, because they have established a chronicle of this literary style that has been neglected and based not only on the academic level and serious in-depth university studies but also on the enclosed sight that doesn’t consider studied art as an innovation with its specificity and its typical technical components. While many of the public impressions and self-reflections contributed to the dominance of some of the provisions and concepts that were circulated as critical remarks and adopted by some writers and accusers in as conclusive judgments, which are even more so because they did not result from a specific monetary approach or clear critique.

It is likely that the historical aspect of the emergence of this story in Iraq and its evolutionary pathways has been adapted to disallow any new study to add something to what was founded and built on, because of the diminishing opportunities to find new texts that contribute to changing some of the convictions or extending them to correct the evolutionary track of the history of this story, as well as its study according to a critical approach ensures that the researcher can reach critical results by monitoring the transformations of the artistic structures of this story until it reaches an advanced stage of maturity and completeness as presented by some contemporary models of this story.
Through the texts that are written - today - is to write them in a way that puts it in the ranks of creative developed works ... this research attempt in this direction.

At the time when many important political events and evolutions took place, the cinema has been pretty active, and witnessed the historical events before and after the two world wars and the cold war. During the first half of the 20th century, the cinema had great interest from the major countries and their politicians, as well as the commercial turnout of large companies to invest in that field for the profits. In the beginning of the 20th century, the major powers like the Soviet Union, the United States, Germany, Italy, England, and France started to compete in the development of their film industry and the investment of the new medium and the transformation of some famous works of fiction into films that perpetuate their cultural and intellectual heritage, But it went beyond the creative, literary and artistic aspects of the film industry when these countries began to have direct control and provide government support to their film companies to encourage them to produce films dealing with issues that are consistent with the nature of the stage and political trends prevailing in the meantime. Going back to the 20s and 30s of the 20th century, we can find several statements by politicians such as Lenin, Mussolini, Hitler and Goebbels persisting on the importance of cinema and control of its industry, and to point out to the danger of the emerging means in the fields of politics, propaganda and media.

The media: ((Providing people with the right news, audio information, and constant facts that help them form a correct opinion in an incident or a problem, this opinion gives an objective expression of the mentality of the audience, their trends and tendencies). The German scientist Autogroot defines it as "the objective expression of the mentality of the audience, their spirit, their tendencies, and their trends at the same time." Whereas for "Aristotle", (Language) is a specific verbal system created as a result of an agreement between the members of the human group somewhere )). It is a symbol of thought, and a difference between humans and animals. Pronunciation and thought for “Aristotle” are intertwined: without pronunciation and without words, there is no thought or knowledge. The purpose of (language) for “Aristotle” is: achieving the links between humans, or having them knowing things, language may also be used as a tool for education and entertainment in a particular domain of human activity. As for its origin: (language) originated gradually, and did not happen all at once. Language spreads accordingly to the needs and perception. And the first words uttered by man are the words that express the closest things surrounding him and can be percepted visually.

According to our arabic scientists, Ibn Juney said: “As of its meaning, it is voices told by each nation to express their needs”. In addition, Ibn al-Hajib said: "Language is every term for a meaning.”

Most traditional scholars have considered that language is a human way to communicate thoughts, emotions, and desires, through a system of symbols that are produced in a narrative fashion . Some scholars have replied that language may be used to conceal thought. Therefore the phrase "The language is to be used to hide human thoughts" which is a famous quote in linguistic studies and from that we conclude that language is distinguished from other symbols and signatory systems because it is accessible and arising from society for society and begins with prose, then poetry arises.. Then comes the science of the creation of the tongue: which starts with extrapolation and tracking, conservation and codification, including vocabulary and compositions. After that comes meditation and the lesson to develop grammatical, linguistic laws and the writing industry.

Language at the heart of a society is a way of (communication) or (transport) or (expression) through the (verbal voices), what the language gives or express, are the thoughts, meanings, emotions and desires or thought in general () . However, language can not be defined as a mere means of communication, because the study of word functions in any language does not support such a definition. And for that, one must say that The language was a function of communication. In other words, communication was one of the language’s functions. The old trend was to emphasize that language was the pot of thought, and that its function was to express human thought whether it was purely intellectual or related to emotions, sensations and human desires. Some modernists prefer the function of communication rather than the one of language.