Journal of The Iraqi University

Abstract:
This research aims to explore the impact of innovative public relations strategies in developing the tourism sector and attracting tourists by analyzing the effectiveness of innovative strategies and enhancing the attractiveness of Iraqi tourist destinations and then stimulating Iraqi national economic growth. The research is based on a problem, which is what are the most prominent challenges facing the Iraqi tourism sector in promoting tourist destinations, and what are the innovative strategies in public relations that can be applied to develop the Iraqi tourism sector, and how to measure the level of impact of these innovative strategies in developing the tourism sector and attracting tourists. The researcher also relied primarily on the case study approach by conducting personal interviews with managers of departments and branches of the Iraqi Tourism Authority in order to collect data and information about the research variables and get an idea about preparing the questionnaire questions and then relying on the analytical approach to reach the research objectives by collecting the answers of the research sample individuals and analyzing them statistically in order to reach an answer to the research hypotheses. The statistical tools and methods were relied upon, represented by (the questionnaire examination and measurement tool, the questionnaire stability and validity coefficient, the frequency distribution, the weighted arithmetic mean, the standard deviation, the Pearson correlation coefficient, the simple linear regression coefficient, and the five-point Likert scale was used, which shows the level of the research sample members’ answers. The research concluded with a set of conclusions and recommendations, the most important of which was the existence of a significant effect between innovative public relations strategies in developing the tourism sector and attracting tourists. The most important recommendations of the research were to address the challenges of developing the tourism sector through joint efforts between the Iraqi government, the private sector, and the international community to enhance the development of the tourism sector in Iraq and make it more attractive to tourists from all over the world.
Keywords: Strategies, Public Relations, Tourist Attraction

The Abstract :
Medical Tourism Is One Of The Best International Tourism Patterns at The Present Time Because Of Its Elements That Made It at The Forefront Of Tourism Patterns As It Is Tourism That Works To Preserve The Resources Of Natural Ingredients And Try To be Environmentally Sustainable and Invest Them in an Optimal Way For The Great Benefit Of all Parties Involved in The Tourism Process (Ttourists, Makers Tourism) For The Positive Effects it Provides, Such As Increasing The Revenues OF The Local Community, Improving The Level OF The Environment, Developing Infrastructure, Improving And Developing Tourist Attractions, As Well As Preventing Its Negative Effects, Such As Destroying The Quality OF The Environment, Distorting Tourist Areas, And Polluting Water And Air. The Karbala Governorate Has Many And Varied Natural Attractions That Are Suitable For Practicing The Activity OF Medical Tourism, Such As Springs And Springs, Especially Ain Tamr District. in Addition To The Elements Of Historical, Religious And Archaeological Attractions. It Can Gain Greater Importance In The Future Through Financial Returns, As Well As Capital Investment And Investment, If All The Possibilities it Has in The Field Of Medical Tourism Are Exploited.The Importance Of The Study in Shedding Light On The Important Role In The Tourist attraction Through The Pattern Of Medical Tourism In The Study Area, Since The Interest Is Limited To Religious Tourism And Not Showing Interest In Other Types Of Tourism Iin The City Of Karbala. And The Ways of Developing Medical Tourism In Ain Al-Tamr Has Strategic Future Dimensions For The Study Area Which Is What The Researchers Recommend. Keywords : Tourism Development - Medical Tourism - Diversification Of Tourist Patterns.
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