Journal of Media Studies and Research

The study aimed to identify university professors' uses of social networking sites during the liberation of Iraqi provinces from ISIS and the satisfactions achieved from them. The study used the descriptive survey method and the intentional sample, The study included a number of professors from Anbar University, one of the provinces previously under ISIS control. The study also used the uses and gratifications theory within its theoretical framework to determine the degree of professionalism of what is published on social media, particularly during the battles to liberate Iraqi cities. The most prominent results of the study were that the speed of spreading news of the launch of military operations and their results on social media sites was much faster than in other media outlets.

This study aimed to analyze the news framing of the Israeli aggression on Lebanon on Al-Araby TV channel on YouTube during the period from September 1 to September 30, 2024, through the analysis of 385 news items. The results showed that the channel primarily relied on the conflict frame (20.79%), followed by responsibility framing and humanitarian concerns, with a marked focus on direct confrontations, military losses, attributing responsibility to Israel, and highlighting the suffering of civilians and displaced people. Visual and linguistic tools such as close-up shots, shaky camera footage, and emotionally charged vocabulary were prominent, alongside emphasis elements like artificial intelligence and background music. The channel also used field, official, and international sources, and framing mechanisms including selection, omission, amplification, and interpretation, reflecting a comprehensive media strategy to guide messages and shape the audience’s understanding of events.

This study analyzes the forms and presentation techniques used in Al Jazeera’s podcast Ba’d Ams, focusing on how content related to Iraqi affairs is conveyed. The researcher adopted a descriptive-analytical approach and employed content analysis to examine 19 episodes covering Iraqi topics from November 14, 2019, to December 13, 2024.The findings show that the podcast primarily uses an informational-dialogic format in addressing Iraqi issues. It combines factual reporting with opinion-based commentary, reflecting an effort to integrate knowledge with analysis. Citing recent events emerged as a key persuasive technique across the episodes. These references enhance the media message’s credibility and its impact on listeners. The podcast strategically leverages current developments to reinforce its narratives, offering content that is both informative and analytical, aiming to engage audiences through timely, credible, and well-structured presentation methods

This study aims to identify factors influencing the selection and arrangement of news on electronic news websites. It explores the nature of published news, methods of presentation, and whether internal or external pressures affect gatekeepers in choosing specific content. The research is descriptive and employed the media survey method. The main tool was a questionnaire, and the field sample included all media professionals at the selected websites (Al-Sabah, Al-Zaman, and Tariq Al-Shaab), totaling 94 respondents.
Findings revealed several key points. Most notably, respondents indicated that alignment with the editorial policy is a major criterion for selecting and publishing news. The study also showed that the editor-in-chief plays the primary role in setting the news agenda and determining priorities. These findings underscore the influence of editorial policy and newsroom hierarchy in shaping digital journalism content in Iraq.

This study aims to employ Natural Language Processing (NLP) techniques to analyze journalistic discourse, focusing on Al Jazeera’s website as a case study. It is a qualitative study using a descriptive-analytical approach to examine 180 news articles covering the Gaza war during the research period. The analysis targeted linguistic, stylistic, argumentative, and framing categories, revealing discourse relies on complex semantic structures establishing a clear ideological stance through mechanisms like binary framing and verbal bias.
The results demonstrate the effectiveness of NLP tools in detecting bias patterns and actor representation, enhancing understanding of media discourse and proving NLP a powerful tool for precise and in-depth digital journalism analysis. The journalistic discourse at Al Jazeera goes beyond simple news reporting, employing sophisticated linguistic and framing strategies to convey a distinct ideological position, notably emphasizing verbal bias and victim/aggressor binary.

This study analyzed the effectiveness of the Iraqi newspaper Al-Zaman website in promoting political reform from August 1 to October 31, 2025, as an independent platform influencing public opinion. The research problem focuses on assessing the ability of online newspapers to guide political discourse and convey reformist messages. Using a descriptive-analytical approach and content analysis, the study examined all political reform topics on the site, with a sample of 483 posts. Findings showed that the website concentrated on electoral system reform and combating political and administrative corruption, presenting content mainly through news articles, reports, and opinion pieces, supported by texts, images, and headings. This combination of content and format enhanced the effectiveness of the reformist message, facilitating clear, engaging, and impactful communication with the audience.

This research addresses the issue of how the academic elite perceives the digital media coverage of the U.S. intervention in Syria, in light of the growing influence of online platforms in shaping political knowledge. The study aimed to identify the cognitive orientations of this elite group regarding how news websites handle this international issue. A descriptive-analytical method was adopted, using a field study framework. The questionnaire was the main tool for data collection, and the sample included 400 university professors from Baghdad. The results showed a high reliance on news websites, accompanied by strong awareness of linguistic and content-related biases, as well as a tendency to form analytical and critical knowledge-based attitudes. The sample expressed a need for media institutions to improve the language and methods used in covering international affairs.

With the increasing number of TikTok users, especially among youth, the platform’s various risks have also grown. This has prompted media outlets to document and highlight these risks to raise public awareness. Among these outlets is Alarabiya.net. The research problem lies in the risks of TikTok as reflected in Alarabiya.net’s news content. This descriptive study adopts the analytical survey method to examine the site's news coverage and identify the risks associated with TikTok during the study period. Results revealed that Alarabiya.net focused heavily on security risks, which ranked first, accounting for 35.02% of the total content analyzed. Health risks came second at 23.83%. The findings emphasize a warning-oriented approach in the coverage, using strong language to indicate the dangers and negative effects of the platform.

This study explores persuasive appeals in American electoral debates, analyzing how political discourse shapes voter perceptions and guides decisions. Historically, U.S. debates have influenced public opinion, serving as a vital tool for swaying undecided voters by highlighting candidates’ strengths and weaknesses. The success of these appeals depends on strategic timing, the choice between rational or emotional approaches, candidate credibility, and aligning with audience psychological expectations. Through content analysis, the research compares persuasive strategies used by U.S. presidential candidates, focusing on key issues raised in debates. Results show that domestic affairs, such as the economy, democracy, and individual freedoms, were the most discussed topics. Candidates utilized rational, emotional, and ethical appeals to varying degrees, employing diverse strategies within political discourse to effectively persuade and influence voters

This study explores the impact of artificial intelligence (AI) on the media work environment in Iraq. A field survey was conducted with 50 employees from Iraqi satellite channels, including presenters, editors, reporters, and technicians. Using a descriptive questionnaire approach, the research examined the extent of AI use and its related challenges. Findings show that AI adoption is medium to high, mainly in editing, rewriting, and proofreading. However, the lack of formal training and weak infrastructure remain key barriers. Concerns were also noted regarding misinformation, copyright issues, and possible threats to traditional roles.The study recommends enhancing training programs, establishing clear editorial and ethical policies, and adopting balanced strategies that preserve traditional functions while opening opportunities for digital transformation in media institutions

The purpose of this research is to identify the media coverage of the Syrian crisis in the program "Al-Haqq Yuqal", broadcast on UTV. The study analyzes a purposive sample of episodes aired between December 1 and December 31, 2024—during the peak of the Syrian crisis. A total of 7 episodes were analyzed, covering 107 topics, using content analysis within the survey approach. The research seeks to answer the central question: What is the nature of the media coverage of the Syrian crisis in the program "Al-Haqq Yuqal"? The results showed that the program focused on Iraq’s political stance, particularly the role of Parliament in authorizing the government’s use of military force beyond its borders. It also relied primarily on news agencies and social media, especially tweets, as main sources of information in covering the events

This research aims to examine video podcasting as a new form of digital media and analyze its role as a strong competitor to traditional radio and television. It explores audience trends toward using this platform, its impact on declining engagement with traditional media, and the key challenges facing podcast content creators. A descriptive-analytical approach was adopted, using a field-based questionnaire distributed to a purposive sample interested in digital media. Results indicated that video podcasts offer flexibility, freedom of expression, and high credibility, making them a preferred choice among active age groups. The study also highlighted the lack of legal and technical support for this type of content. The research recommends supporting podcast creators, updating media legislation, and enhancing integration between traditional and digital media to adapt to shifts in audience behavior