ALBAHITH ALALAMI

The study seeks to analyze the perceptions of audience in UAE towards the performance of Emirates Satellite TV Channels. It analyzed the exposure motivations of audience to satellite TV channels, its positive and negative aspects and to what extent they abide by media ethics. A survey is conducted with a sample of four hundred. The study shows significant differences between male and female towards the characteristics of TV channels, its positive and negative aspects and its commitments to media ethics.

The study also shows that the expectancy value model and third person effect model are applicable in studying the perceptions of audience and media people in UAE towards the performance of Emirates Satellite TV channels. It calls for enacting new strategies for Emirates TV Satellite channels based on Arab and local values and traditions and charting new media ethics.

This research deals with the motives of the use of Facebook by elderly people and the achieved needs, which leads the researcher to ask an important question: why an old persons use Facebook and are the achieved needs through which they got? The research aims to find out the habits and patterns of using Facebook by old men and stands on the main motives of the elderly in their use of Facebook. It also identifies the most prominent needs that have been made for the elderly as a result of their use of Facebook.

The research is a descriptive one in which the researcher uses survey method to achieve the desired goals. The researcher has chosen a group of old men from Diyala province. The total sample number is about 120 people to clear their views through the questionnaire. The researcher has selected those who are using Facebook and their age is 60 years and above. They can read and write and having a scientific certification.

The researcher has reached to the following results:

1 - The respondents confirm that the main motive of their use of Facebook is linked to the aim of knowing current events, and then comes the goal of communicating and following-up news of friends and relatives.

Respondents agreed that the most prominent achieved needs by the use of Facebook are: it makes them familiar with what is going on in the world around them and it helps them to create a communicative atmosphere with their friends and relatives.

The researcher aims at focusing on the participations of children journalism in supplying the educational values for them. The researcher uses the survey method in addition to the method of content analysis through analyzing the content of two journals (Majalati and The Mezmar). Both of them deal with children issues.

The researcher concludes that the two journals focus on literary arts in a way which surpasses the journalistic arts. Furthermore, the two journals have concerned with showing the positive values as well as insuring the necessity of rectifying the wrong behaviors. Finally, the researcher recommends that it is necessary to improve the employees who work with children journals through training, workshops, which will enable them acquiring the necessary skills.

The advertising mail is considered as one of potential tools that followed to transfer the printed messages to the consumers and public customers whom are located at homes or works. This type of advertising is preferable due to the zero expense to receive the announcements of products, which became recently one of the successful procedures to create new customers and keep them in touch with direct communication. It is also possible to send them to specific group of people who can be classified by the advertisers to select even by name their own clients to give the personality to the clients for a long term of communication.

The research problem can be defined as: Awareness of the tools of advertising mail despite the familiarity for others with such sort of advertising but still it's ambiguous for numerous.

The importance of the research could be obtained through the advertisers and researchers on this specific field to focus on how to attract the client professionally following the advertising mail procedure.

The researcher finds some results such as: That the advertising mail in the United Arab of Emirates is followed equally in this country between the seven emirates, using the same procedures and resources of delivering the brochures, catalogues, folders and daily newspapers announcements.

Research Recommendations:

The researcher ends this research with the following recommendations:

Focusing on more researches and sites surveying in the whole UAE country to check more the acceptance of the public with this sort of advertising, and to be aware of the response of people with the advertising mail, the benefits of this sort of advertising.

The research aims at showing the media awareness for Students, especially for the students of the preparatory schools through their following the mass media in forming the cultural, educational and political database. It also aims at building a content and prospectives that make them a wide awake stratum that safeguard the society which has faced huge effects of terrorist actions.

Furthermore, it aims at knowing to what extent that students have been acquainted with the printed and electronic newspapers. Finally, it aims at knowing to what extent that they are content with the mass media in covering and broadcasting the news about the terrorist actions and other journalism subjects.

The current study aims to cover the health topics in the Iraqi journalism , to know the concern 's level of the Iraqi journalism when covering the health subjects and to know the size of its performance under the diversity of visual and audio medias. The researcher has discussed his research by wording it with a set of inquiries that should be answered via the research and study. He could have determined that by the following:

What is the concern's level of Iraqi journalism over the health subjects? What are the forms and press arts that are functionalized by the Iraqi journalism as to get the health message to the republics? What is the source of these subjects? What is the level of Iraqi media 's interaction with the citizen to address his health problems and to submit solutions and addresses ? The researcher has depended on the survey method and the study has been a descriptive one for analyzing the content since it is considered as a basic part of the research. The researcher has depended on the two newspapers ( Al-Sabah and Al-Mada) for the period from January 1, 2007 up to October 31, 2007, since the general society of the research is the Iraqi media. The study is concluded with the most prominent results:

News and press reports have occupied the first rank in covering the health topics in Al-Sabah and Al-Mada"
The other press arts as investigations , press columns , advices , instructions , complains and inquiries are sub-concerned . This confirm to have both tend to news and reports and not to tend toward interpretation and explanation that concern over the health problems.
The Iraqi journalism has not concerned over finding out solutions for the health problems for reasons that concerned over the policy of media and the event in comparison with other events Iraq witnessed.
The Iraqi journalism are limitedly concerned over the complains columns and citizens' inquires that shed the light on the health problems.
The Iraqi journalism has brought up the negative side of health problems occurred in Iraq without resorting to the details and requirements. This matter refers not to depend on methods of how to healthily be educated.
The study has discovered that there has not been a coordination , follow up and planning between the local journalism from one side and concerned offices from another side, as to cover stages of breaking up or happening a health problem . This led to create a crisis of confidence and discrepancy in data, along with spreading horror and fear among the publics.

The status of women in any society is one of the basic criteria for measuring the degree of progress that society and follow renaissance march side by sidewith men , and is no doubt that women are now of interest to the state , even if limited , which promotes public ideologies on the need for womens participation in economic infrastructure operations and social and the right to gain information and knowledge, entertainment and exercise its role in development through its president and actor in the family and raising the next generation configuration.

And affect the basic tributaries that draws them women information and ideas have a direct impact on the composition of cultural and cognitive entity woman comes satellite channels in the forefront of those tributaries, in terms of meeting the intellectual needs and providing them with what is happening in the community, both at the local level or the global and extended the ability to make the appropriate decisions to confront the dilemmas faced and achieve its goals of different psychological and social.

The research was presented for the detection of university students who make up more than half of the women in the community habits , and the reasons and motives behind this exposure and its relationship to strengthen ties and family values to have .



The main search results through research procedures and field application of statistical equations , the high proportion of show womens programs by the respondents of these programs promise an important source of knowledge and intellectual innformation to the respondent , was to prove the hypothesis key to search the existence of a positive relationship between the content of those programs and the promotion of family values in respondent in the community .

This study aimed at identifying the effect of violence on speech disorders concerning Arab Broadcasting . Language is a pot of thought and a mirror of human civilization and communication tool, but the Arabic language is suffering a lot of extraneous terms them, particularly through the media. This study attempts to answer the following question: Is the phenomenon of linguistic duality in the Media reflected negatively on the rules of the classical language? The study deals with the explanation and interpretation of the phenomenon that has become slang exist in our Media More. And the study suggests re- consideration of the value in the Media ,hence the problem will be resolved.