Iraqi Journal of Applied Arts

The research assesses the efficacy of sustainable interior design strategies in residential environments, and specifically how it affects environmental performance and comfort of occupants. The study design was the exploration comparative case study, and the methodology was the descriptive-analytical approach to compare two residential units: the first one with the integrated sustainable design approach and the second with a traditional interior design approach. Performancebased, checklist-driven, evaluation tools, structured observations, and semi-structured interview were used to evaluate both essential environmental and user-centric indicators in data collection. The findings reveal that the sustainably constructed unit has continually achieved a better semi-quantitative performance score (1-3 scale) on various indicators of the environment such as natural and artificial lighting performance, ventilation effectiveness, thermal comfort stability, material sustainability, and biophilic integration. In parallel, user-based measures demonstrated high scores of visual comforts, perceived thermal comfort, emotional well-being, and general satisfaction in the case of sustainability compared to the traditional unit. These results incriminate a strong correspondence between the sustainable interior design strategies and the improvement of the environmental quality, and the improvement of the occupant experience. The research would be a contribution to the applied interior design and sustainability discourse as it provides an empirical and performance based evaluation of residential interiors as a part of a real-life environment. However, the findings can be interpreted within the limits of the exploratory, case-based nature of the study and cannot be interpreted as applicable to the general population.

The current research paper explores how artificial intelligence (AI) can be used to model and design three-dimensional(3D) industrial products, namely comparing the AI-based design approaches with the traditional computer-aided design(CAD) models. A smart electric kettle is chosen as a representative industrial product during the study because it uses a descriptive-analytical and comparative research design to evaluate the differences in the development of the form, efficiency of the workflow, integration of functions, and ease of use. It has been found that the conventional CAD modelling is linear and constraint based, which ensures that it is geometrically accurate and manufacturable, but limits the speed of exploring other forms. on the other hand, AI-based and generative design tools allow better continuity of surfaces, integration of components and faster development of iterative production due to automatic optimization and reduced human input. The results indicate that AI-supported processes are more flexible and creative exploration, particularly inthe initial design phases, and help to make processes more ergonomic and functional. However, the research finds that there are significant limitations that are inherent to AI-based design such as a tendency to over-optimal geometries that can undermine manufacturing viability. The findings indicate that the most successful AI application to industrial design should be a hybrid system that combines the exploratory and optimization features of AI with the structural control and realism of traditional CAD systems. The study is a contribution to the growing body of knowledge of AI-based industrial design, as it provides a practical, product-level comparative study.

This paper focuses on analyzing interaction with the audience and building an image in PR campaigns on Facebook and Instagram by using a mixed-method approach of comparison. The research missions are to evaluate the effects of platform architecture variations, variations in visual communication styles, and variations in content design on user interaction and the strength of the campaign messages representational power. The quantitative data were gathered containing 120 posts on PR websites (60 on each platform) and examined through both descriptive and inferential statistics analysis to set a comparison between the lines, comments, shares, views, and the rate of engagement. In order to determine thematic patterns corresponding to narrative coherence, symbolic cues and linguistic framing, qualitative visual-discourse analysis was undertaken. These figures demonstrate that Instagram strongly outdoes Facebook in all the engagement indices, with an average of more likes and comments, more visual and general engagement rate. Instagram posts were also more visual, and emotional and Facebook posts were more informational and heavily text based. The above results indicate that Instagram is more capable of serving image-based PR goals, whereas Facebook is beneficial on providing more detailed and context-based messages. The research adds to the knowledge of the cross-platform PR strategy by revealing the necessity of developing platform-specific content. It concludes that PR practitioners must use the differentiated approaches utilizing the advantages of Instagram in visuals and Facebook in information to maximize the communication results.

The research aims to identify the mental image held by people who make purchases through social media platforms such as Facebook and Instagram, and to determine their acceptance of online shopping. A random sample of 400 respondents was selected, all of whom had previously purchased various goods from digital platforms during 2025. The sample was subjected to a questionnaire to reach results within the framework of descriptive research, and the researcher adopted the survey method as the research approach. The study reached several key findings, the most prominent of which are that the durability and quality of the offered product, as well as the variety of options in the services provided, determine the consumer’s perceived strength of the application or platform. Additionally, the extent to which the application or platform adheres to providing products that exactly match what is displayed in terms of appearance and quality, along with the speed of response, determines the reliability of the application or platform.

The research addresses an important issue that has recently been researched, which stems from the idea of the French philosopher (Deleuze) that the cinematic mind is considered a specific formulation for the concept of cinematic being. In other words, will understand the intention and creativity of the cinematic image if know that cinema creates everything based on its own thinking. The perception of cinema comes through cinema itself and not through pre-existing theories and aesthetics. Cinema formulates cinematic concepts as thinking, consciousness, and perception. The viewer is required to receive assistance from the film to enter into a productive, dialectical relationship with its transformations through the three-pronged dialectical relationship between form, language, and cinematic narrative. The importance and necessity of this research can be attributed to its novelty within Arab and Iraqi scientific research. Therefore, it is needed by all those working in cinema, including researchers, critics, and filmmakers. The research community has always been that all films are suitable for exploring this topic. The research aims to uncover the relationship between perceptual blindness and the formation of the cinematic image. The research is limited by its subject matter, which is the film industry in any location, and by its timeframe, which is the year 2001 It is the year the film Emily was produced. Naturally, the research begins with an abstract and a methodological framework within a theoretical context. This framework comprises three sections: the first, cinematic awareness; the second, film perspective and perceptual perspective; and the third, cinematic perception and its underlying structures. Previous studies are also included, and the third section details the research procedures and the analysis of the film sample. The research concludes with results, conclusions, and a list of references.