NTU Journal for Administrative and Human Sciences

The study aims to assess the reality of strategic clarity in sustainable development within selected Iraqi universities by measuring dimensions such as clarity of activities, purpose, ref-erences, organizational structure, leadership roles, and staff roles. The study also explores the differences between public and private universities, focusing on academic leadership and analyzing them using statistical methods. The study highlights gaps in strategic clarity and their impact on sustainability.
The study targeted leaders (deans, assistant deans, and department heads) from six univer-sities: three public universities (Tikrit, Kirkuk, and Northern Technical University) and three private universities (Al-Kitab, Al-Qalam, and Imam Jaafar Al-Sadiq). 259 responses were collected via an online questionnaire, reflecting a relatively good level of overall strategic clarity. The scientific value of the study is determined by addressing the knowledge gap by focusing on academic leadership and using advanced statistical methods. The results contrib-ute to providing practical insights for improving resource management and enhancing strate-gic planning in educational institutions. The results showed no statistically significant differ-ences in most dimensions except for resource clarity. Private universities have outperformed public universities, which face challenges in allocating resources due to their flexible funding and administrative independence.

He seeks Search Current recognition Pricing Strategies And represented With Cost-based pricing strategy ,Market penetration strategy, Price leadership strategy),As an independent variable and a statement of its impact on sustainable development and its dimensions represented by (environmental, economic, social) as a dependent variable And to define it ,Administrative leadership In company Al-Hadbaa Food Industries Limited in Mosul City
The research problem was represented by the following question: Is there a sig-nificant correla-tion between the strategy? Pricing And sustainable development in the company under study?
Is there a moral effect? For pricing strategy In the sustainable development of the company under study? To answer this question, a main hypothesis was adopted, which is :TYou are mine Administrative leadership Researchers in Al-Hadba Food Industries Co. Ltd. Sufficient aw areness, clear vision, and accurate knowledge With search variables...directed to them, and prevalent in their com-pany." To prove the validity of this hypothesis, or not, it was tested statistically, using the appropriate statistical tools, through a questionnaire form that was prepared and distributed for this purpose, as it was distributed (42) A question-naire on a representative intentional sample With administrative leadership, dealing with the company under investigation, and it was recovered .And (39) Valid form, i.e. by (92%), and the respondents’ answers were analyzed, which enabled the researchers to present a set of results.

The current research aims to diagnose the dimensions of cleaner production, represented by (substituting raw materials, modifying technology and equipment, recycling waste, and good managerial practices) in the ready-made garment factory in Mosul. The study is based on a research problem that emerged from diagnosing the extent to which the surveyed organization adopts a cleaner production policy through its dimensions. The research hypothesis states that the ready-made garment factory in Mosul adopts cleaner production at a comprehensive level and in terms of its specific dimensions.A questionnaire was used as the primary tool for data collection, and the statistical program (SPSS V24) was employed to analyze the data from the surveyed sample, which consisted of 165 respondents from the organization’s workforce. Using a five-point Likert scale, the study concluded with several findings confirming the presence of these dimensions at varying levels within the surveyed organization. Additionally, the study presented key recommendations, most notably the necessity of focusing more precisely on the cleaner production approach and its dimensions to achieve the organization’s objectives.

The current research aims to study the correlation and impact relationship between cleaner production (independent variable) and enlightened marketing (dependent variable) in the ready-made garments factory in Mosul. This is in light of a research problem centered on the environmental challenges that impose the need for the factory to adopt a marketing policy that preserves the environment while ensuring societal well-being. Such an approach guarantees the factory’s continuity in a competitive environment where customers demand sustainability across various operations. A questionnaire was adopted as the primary tool for data collection from a sample of 165 employees in the factory, with a 91% response rate. The study relied on a five-point Likert scale and used SPSS V24 and AMOS V24 for data analysis and hypothesis testing. The findings revealed a statistically significant correlation and impact of cleaner production on enlightened marketing. Additionally, the study presents several recommendations, the most important of which is the necessity for the factory to focus on adopting cleaner production practices and enlightened marketing policies to achieve sustainable goals for society as a whole.

The present study aims to examine the relationship between advanced manufacturing and marketing intelligence, focusing on both their influence and association. Specifically, the research investigates the extent to which the dimensions of the independent variable, advanced manufacturing—comprising computer-aided manufacturing, computer-aided design, flexible manufacturing systems, and material handling technologies—affect the dependent variable, marketing intelligence. The dimensions of marketing intelligence include product intelligence, customer intelligence, market understanding, and competitor intelligence.The study is conducted at Badoush Cement Factory in Nineveh Governorate, utilizing a questionnaire as the primary data collection tool. The collected data, based on a sample of 199 respondents representing employees of the organization under study, were analyzed using SPSS (Version 24) and AMOS (Version 24). The statistical methods applied include percentage analysis, arithmetic mean, standard deviation, coefficient of variation, and response intensity.The findings confirm a significant influence of advanced manufacturing on marketing intelligence at varying levels within the organization. Furthermore, the study presents several recommendations, the most notable of which is the need to enhance the adoption of advanced manufacturing approaches and develop a more expressive and data-driven marketing intelligence strategy to achieve the organization’s objectives effectively.

The current research aimed to diagnose the reality of advanced manufacturing and its dimensions (computer-aided manufacturing, computer-aided design, flexible manufacturing systems, material handling techniques) in Badush Cement Factory in Nineveh Governorate, within the framework of a research problem that reflects the availability of advanced manufacturing in the researched factory, to solve this problem a the hypothesis “The researched factory has an appropriate level of advanced manufacturing dimensions” was subjected, and to achieve the research goal a questionnaire form was adopted as a main tool for collecting data from the researched individuals consisting of (184) researchers of different functional levels, all validated responses were subjected to statistical analysis using the SPSS V.24 program. the most prominent conclusion that our research reached is the availability of dimensions at different levels in the researched factory, some recommendation was proposed to the factory, the most important of which is the need to pay attention to the advanced manufacturing approach and its expressive dimensions, to achieve the desired goals of the organization.

The study was conducted to find out the role of IT capabilities in enhancing sustainable interactive marketing as well as its practical side. The study reached the impact of information technology capabilities, which are infrastructure capabilities, human resources capabilities, and finally information technology management capabilities, and their reflection on sustainable interactive marketing in its dimensions of sustainable trust, sustainable commitment, sustainable interaction, and sustainable service quality. Sustainable interactive marketing is one of the methods that enable organizations to better meet the needs and desires of their customers. The study community (130) of Asiacell Communications Company employees in Nineveh Governorate and a sample of 110 electronic questionnaires were identified to be analyzed using the SPSS program. The study reached a number of conclusions, the most important of which is matching the study model with the hypothetical model. The results of the correlation analysis showed a direct and significant correlation between information technology capabilities and sustainable interactive marketing at the overall level in the company under study, which confirms that the increase in the levels of information technology capabilities provided by the company will be met with a noticeable improvement in the levels of enhancing sustainable interactive marketing in the company. The results of the analysis of the impact relationships showed a direct and significant correlation of information technology capabilities in sustainable interactive marketing at the overall level in the company under study, which confirms that the increase in the levels of availability of the dimensions of capabilities Information technology in the company under study will be met with fruitful marketing success for the company in the labor market.

This Study Seeks to Answer a Central Research Question: to What Extent dose the Adoption of Strategic Vigilance Practices Contribute to Achieving Job Security Among University Employees? The Research Aims to Explore the Relationship Between Strategic Vigilance and Job Security, Focusing on the Four Key Dimensions of Job Security: Human, Social, Ethical, and Economic. the Investigation is Conducted Within the Academic Context of the Northern Technical University and its Affiliated Institutions in Nineveh Governorate.
To Address this Question, the Study Employed a Descriptive- Analytical Methodology, Using a Structured Questionnaire as the Primary Tool for Data Collection. The Questionnaire was Distributed to a Randomly Selected Sample of 311 Employees. Data Analysis was Conducted Using SPSS V26 and AMOS V24, and Included Various Statistical Methods such as Means, Standard Deviations, Frequencies, Response Rates, Coefficients of Variation, and Path Analysis for Correlation and Impact Measurement.
The Results Revealed a Strong and Positive Correlation Between the Dimensions of Strategic Vigilance and the Four Components of Job Security. These Findings Indicate that the Enhancement of Strategic Vigilance Practices Within the University Contributes Significantly to Reinforcing Job Stability and a Supportive Work Environment. The Study Concludes that Aligning Foresight-Driven Strategies with Employees’ Human and Organizational Needs is Essential for Promoting Organizational Sustainability and Long- Term Workforce Retention in Higher Education Institutions.

The current study aimed to identify the reflections of leadership influence methodsnamely,(enthusiasm stimulation, adaptation of work conditions, emotional involvement, and expertise-based influence)—on sustainable development, represented by its dimensions (economic, social, and environmental) The study adopted several hypotheses, the most prominent of which stated that there are no correlation or impact relationships between leadership influence methods and sustainable development at the investigated university A descriptive-analytical approach was employed to test the hypotheses, with a questionnaire as the primary tool for data collection from a random sample of 40 administrative leaders at Al-Hadba University College. Several statistical methods were used for hypothesis testing, relying on SPSS V.26 for analysis .The study reached several conclusions, including the widespread application of various leadership influence methods and the prominent indicators of sustainable development, which collectively contributed to the existence of correlation and impact relationships between them at both the overall and partial levels within Al-Hadba University College.

Organizational ambiguity represents one of the key obstacles in the business field due to its emergence from diverse and varying factors. This necessitates the adoption of a strategic approach, as it offers effective contributions to mitigating and even avoiding ambiguity. Accordingly, the study problem arises from the following question Does the absence of a proactive approach in strategies for dealing with organizational ambiguity constitute a major cause of its emergence in the workplace at the researched organization? The study relied on a questionnaire as the primary tool for collecting data on the phenomenon under investigation at the researched organization (the National Company for Home Furniture in Mosul). A random sample of 19 individuals from the organization was selected. The researchers utilized several statistical tools, including frequencies, percentages, and arithmetic means, standard deviations, and regression analysis. The study reached several conclusions, the most prominent of which was the weak impact of organizational ambiguity on containment strategies at the researched organization. Based on these conclusions, the study proposed several recommendations.

This study aims to examine the relationship and impact between the dimensions of strategic engineering and sustainable lean manufactur-ing. The research was conducted at the General Company for Cement Industry / Badoush Cement Expansion Plant, based on a sample of (213) department managers, division officials, and engineers. A ques-tionnaire was used as the primary instrument for data collection, and the data were analyzed using advanced statistical techniques through SPSS and AMOS software. The theoretical framework focused on strategic engineering and sustainable lean manufacturing, while the empirical framework tested the correlation and causal relationships between the study variables. The findings indicate that the company demonstrates a strong orientation toward adopting strategic engineer-ing practices, which significantly enhance sustainable manufacturing agility. Moreover, the results highlight the importance of achieving high levels of manufacturing flexibility while integrating environ-mental considerations, thereby improving the company’s ability to meet customer requirements, ensure production continuity, and effec-tively respond to future environmental and market changes.

The present study aimed to examine the reflections of administrative leadership self-efficacy on sustainable development in the Presidency of the Nineveh Health Department through its dimensions (self-confidence, task accomplishment ability, self-awareness, and control) as an independent variable and to determine its correlation and impact on sustainable development as a dependent variable.
The research problem was defined by the question: What are the reflections of administrative leadership self-efficacy on sustainable development? The study adopted a hypothetical model indicating the relationship and influence, employing a descriptive approach. Data was collected through a questionnaire distributed to a sample of 50 individuals and analysed using the SPSS statistical program.
The study reached several findings, most notably the availability of self-efficacy dimensions among administrative leaders and the presence of sustainable development dimensions. The results also confirmed a relationship between these two variables.

The current study aims to know (the promotion strategy sustainable And its role in determining the pricing strategy (a survey study of the opinions of a sample of administrative leaders in Al-Hadbaa Food Industries Company Limited in the city of Mosul), and adopting the promotion strategysustainable(as an independent variable), expressed in its dimensions, (payment strategy ysustainable Attraction strategysustainable pressure strategysus tainable Suggestion strategy ysustainable), and pricing strategy (as a dependent variable), represented by the dimensions required to be included (cost-based pricing strategy, market penetration strategy, price leadership strategy), in an attempt to address the research problem of “Do organizations realize the role that the promotion strategy can play?” sustainable In determining the pricing strategy? At the level of the company under study? To achieve this, the study adopted a hypothetical plan that reflects the nature of its hypotheses, which expressed the extent of the availability of the study variables, the correlation relationship, and the impact between them at the overall and partial levels. This study was completed based on the descriptive and analytical approach, and the questionnaire was used as a primary tool to collect the necessary data, in addition to personal interviews. two researcher adopted a deliberate sample of (42) individuals, which included (the chairman, members of the company’s board of directors, department heads, and production line supervisors), and the data collected was analyzed using the statistical program (SPSS Version 27) To obtain the results necessary to achieve the objectives of the study. Among the most notable results, it was found that the company adopts strict control procedures to reduce environmental violations, which ensures compliance with environmental standards and enhances its commitment to preserving the environment. These procedures contribute to supporting environmental sustainability within the company’s activities.

This study aimed to identify the correlation and impact relationships between strategic flexibility (represented by production flexibility, competitive flexibility, human capital flexibility, market flexibility, and information flexibility) and cognitive rigidity reduction. The research problem stemmed from the central question: *Does strategic flexibility contribute to reducing cognitive rigidity in the University of Mosul, located in Nineveh Governorate?*
The study adopted a hypothetical framework reflecting the nature of its hypotheses, which examined the availability of the two variables and their correlation and impact relationships. Data were collected using a questionnaire distributed to a random sample of 300 employees at the University of Mosul. Statistical analysis tools in SPSS v24 and AMOS v24 were employed to test the hypotheses,The results revealed a statistically significant positive correlation between strategic flexibility and cognitive rigidity reduction, highlighting the critical role of strategic flexibility in mitigating cognitive rigidity. Key recommendations for the university include adopting modern technologies to enhance services and developing programs to foster creativity among teams.

This study aimed to diagnose the reality of the dimensions of strategic flexibility (productive flexibility, competitive flexibility, human capital flexibility, market flexibility, and information flexibility) in the field under study (the University of Mosul Presidency). It tested the main hypothesis, which is "the availability of the dimensions of strategic flexibility in terms of its sub-dimensions." The study adopted a descriptive approach, with data collected through a questionnaire designed to measure the dimensions of strategic flexibility. The questionnaire was administered to a random sample of 300 university staff. The data were analyzed using SPSS version 24 to conduct descriptive and inferential analyses, and AMOS for structural equation modeling (SEM) to test the hypothesis. The results demonstrated a significant availability of the dimensions of strategic flexibility in the field under study, confirming the statistical consistency between the sub-dimensions and flexibility as a comprehensive construct. These results are evidence of the ability of educational institutions to increase their level of adoption of strategic flexibility to enhance their effectiveness. The study recommends enhancing these dimensions through institutional policies that support flexibility in planning and decision-making processes.

This study aims to examine the dimensions of employees' creative behavior, )exploring opportunities, generating ideas, promoting ideas, and implementing ideas( at the University of Fallujah, Anbar Governorate, as one of the institutions of higher education in Iraq, and given the importance of this topic in the current situation. It seeks to assess the extent to which these dimensions are present among the university's employees. Adopting a descriptive-analytical approach, the study surveyed a sample of 261 employees using a questionnaire as the primary data collection tool. Data analysis was conducted using ( SPSS, Ver, 26) and various statistical methods, including frequency distributions, percentages, arithmetic mean, standard deviation, coefficient of variation, and response rate. The results confirmed the presence of employees' creative behavior dimensions within the studied organization. Based on the findings, the study recommends supporting employees who exhibit voluntary and creative behaviors through both material and non-material incentives.

This research aims to assess the extent of open innovation dimen-sions in the Badoush Cement Plant Expansion by analyzing the de-gree of collaboration with external parties. The current research problem arises from a main question: What are the perceptions of the research sample regarding the availability of open innovation dimensions in the Badoush Cement Plant, which is the subject of the study? To address this, the researchers adopted a descriptive approach, using a checklist as the main tool for data collection. This checklist was distributed to a sample of the workforce at the plant, with 124 valid responses collected from an initial 127 dis-tributed questionnaires. The data were analyzed using the statistical programs (SPSS v26) and (PLS-Smart v3). The analysis led to sev-eral conclusions, including the availability of open innovation di-mensions at the studied company. However, this availability was accompanied by some variation in these dimensions, which leads to the proposal that the plant management should increase its focus on open innovation dimensions due to their importance in various ac-tivities and processes within the plant.

Identify the relationship of influence and correlation between infor-mation technology adoption strategies and strategic success. The re-search field was the Nineveh Education Directorate, and the study community was represented by the operators of the EMIS system in the primary schools on the left side affiliated with that directorate, number-ing (412) operators. The questionnaire was relied upon as a main tool in collecting data from the research community, where (340) were distrib-uted A questionnaire was distributed to the researched sample, and the number of questionnaires suitable for analysis was (312). The descrip-tive analytical approach was relied upon as an approved research ap-proach. The Education Directorate adopted the application of the EMIS system The overuse strategy is inferred from its relative importance to the sample studied. The value of this case study lies in its being the first attempt to explore the extent to which information technology adoption strategies contribute to strategic success in the Nineveh Edu-cation Directorate

The current study aims to reveal the role of information technology capabilities in promoting sustainable development at the Northern Technical University. To achieve this goal, a hypothetical plan was built based on the two main variables of the study. The first works with the independent variable of information technology capabilities with its dimensions represented by (infrastructure, human resources, information technology management, and the second variable represented by the dependent variable of sustainable development, which was measured by the dimensions represented by the economic dimension, the social dimension, and the tele dimension). The study adopted the descriptive analytical approach in presenting the intellectual frameworks, choosing the study tool and its sample, processing and analyzing the data, and then interpreting it. The study problem was represented by the following main question: Do information technology capabilities play a role in promoting integrated development in the organization being studied? The study community was identified at the second northern university, Nineveh site, and a random sample of (140) individuals was selected. through the use of statistical packages represented by - 26.SPSS V), for the study to reach a set of conclusions, the most important of which is matching the study model with the hypothetical model, and the results of the correlation analysis showed the existence of a positive and statistically significant correlation between information technology capabilities and sustainable development at the general level in the university under study.

Focusing on two fundamental elements—choosing the relevant law to handle violations and tightening criminal penalties to discourage ac-tivity that impede sustainable development—this research investigates the crucial junction between legal frameworks and the attainment of Sustainable Development Goals (SDGs). It looks at how well functioning legal systems could help to preserve social fairness, natural resources, and economic stabil-ity. Emphasizing laws that address environmental degradation, corruption, resource exploitation, and human rights abuses, the research underlines the importance of adaptive legal processes that match national legislation with international commitments, including the United Nations SDGs. Among the recommendations include improving the breadth of current legislation, strengthening enforcement powers, and including contemporary issues as corporate responsibility and cybercrimes. The study emphasizes the need of openness, public awareness, and interagency cooperation in building a strong legal framework supporting sustainable development. This paper contends that a key tactic for guaranteeing long-term compliance with sustainable de-velopment goals is strengthening criminal penalties by filling up legislative frameworks and enforcement loopholes.

The Present Study Seeks to Explore the Role of Strategic Vigilance with its Key Dimensions’ Competitive Vigilance, Technological Vigilance, Mar-keting Vigilance, and Environmental Vigilance within the Context of Aca-demic Institutions, Focusing Specifically on the Northern Technical Univer-sity and its Affiliated Formations in Nineveh Governorate. The Study Aims to Understand the Extent to which the Adoption of Strategic Vigilance Prac-tices Contributes to Enhancing the Institutional Capacity to Anticipate Changes, Improve Strategic Decision-Making, and Support the Overall Per-formance of Academic Staff. To Achieve this, the Study Employed a De-scriptive- Analytical Methodology to Frame the Theoretical Foundations and Analyze the Collected Data. A Structured Questionnaire Served as the Primary Tool for Data Collection. The Survey was Distributed to a Random-ly Selected Sample of 311 Employees Working Across Various Formations of the Northern Technical University. Statistical Analysis was Conducted Using SPSS V26 and AMOS V24, Incorporating Methods Such as Means, Standard Deviations, Response Rates, Frequencies, and Coefficients of Var-iation. The Findings Indicate a High Level of Strategic Vigilance Practiced Within the University, particularly in the Areas of Technological and Envi-ronmental Vigilance, which Demonstrates the Institutions Proactive Efforts to Monitor Technological Trends and Environmental Dynamics as Part of its Strategic Planning Process