NTU Journal for Administrative and Human Sciences

This research aims to explore the role of knowledge management infrastructures with its dimensions (technology, organizational culture, organizational structures, processes) in promoting exploitative innovation (process improvement, cost reduction, quality improvement, incremental development), which focuses on improving and developing existing products and processes rather than innovating entirely new products or services. The research problem was represented by the lack of clarity of the mechanism by which knowledge management infrastructures affect exploitative innovation in Iraqi academic environments, especially in light of the scarcity of applied studies in this field. The research is also based on the assumptions of the absence of correlation and influence between its variables. The research relied on an analytical methodology through case analysis after collecting data from the sample using questionnaires as the main tool and the analytical methodology. The research sample was 147 teachers from the research community of 198 teachers working in the College of Basic Education at the University of Maysan. The most important results reached by the research are the presence of positive and strong correlation and influence between knowledge management infrastructures and its dimensions with exploitative innovation in the organization, the field of research.

The research at hand investigates the spatial dynamics in Emily Brontë’s Wuthering Heights (1847) through Michel Foucault’s concept of heterotopia as represented in his book, The Order of Things (1966) and essay, “Of Other Spaces” (1986). Heterotopia is a form of “other space” that functions as a method to reveal sites of otherness and disruption of social norms. The paper is based on qualitative textual analysis, it adopts a Foucauldian approach to space and focuses on its six principles and their role in constructing oppositional sites. Brontë manipulates heterotopic spaces by contrasting Wuthering Heights and Thrushcross Grange as heterotopic opposites. The Earnshaws’ house operates as a space of deviance that challenges Victorian domestic ideals. The Lintons’ residence embodies an illusory order that is constantly disrupted by its wild counterpart. The spaces interact to question rigid social hierarchies. In addition, the paper makes use of Edward W. Soja’s concept of Thirdspace to show how The moors subverts this dichotomy. The research confirms that Brontë’s use of heterotopic spaces critiques Victorian social constraints and enhances the Gothic and rebellious qualities of the novel.

The current research aims to study the impact of accounting disclosure on cybersecurity and its contribution to the organization's tasks, using a sample of (42). The researcher relied on a questionnaire as a data collection tool, which was distributed to a random sample of (46). The research adopted a set of hypotheses, including the existence of a significant correlation between accounting disclosure and cybersecurity from the perspective of the study i population. In addition, there is a statistically significant impact of accounting disclosure on cybersecurity from the perspective of the study community members of the companies under investigation.
The research reached a number of conclusions, the most prominent of which is: (The study showed that accounting disclosure by accountants greatly affects the cybersecurity of the companies studied, as accounting disclosure helps to enhance the confidence of investors and professional bodies, thus reducing cyber risks). He came out with several recommendations, most notably (enhancing transparent and accurate accounting disclosure; investing in cybersecurity to protect financial data).

Verbal verbs are an integrated door to clarification, it is a clear window that shows the power of creativity in choosing what is possible so that the writer shows the image of the possible in actions through what the verb carries from the meaning of achievement, and thus the influence power that carries the meaning of persuasion to the recipient appears as the appropriate and chosen act.
The selection process is not an arbitrary process, but rather a mental process determined by the intelligence of the writer through the correct and careful selection to reach the process of understanding and persuasion.
falqudrat ealaa tahamul aleulmyt hi alati tahmil almutalaqiy nahw aliaqtinae likuli ma hu matruh ; liusaf almarad yahmil alaiqnae waliaiqtinaei.

This study examines the utilization of language to influence readers in Arabic phishing texts. The objective aims to discern the primary persuasive strategies and conduct a manual analysis of a collection of 10 authentic phishing texts. After deconstructing the language within each message, a statistical analysis was performed to identify the frequency with which each strategy appeared. The findings indicate that framing and pathos were the predominant strategies employed to persuade victims. To validate these findings, a concise survey in the form of a Google Forms questionnaire was carried out, enabling comparison with authentic participant reactions to the messages. Participants were instructed to rank the same 10 messages from most to least compelling. The results did not align with the manual analysis. Participants determined that logos (Appealing to Logic and Rationality) was the most persuasive, rather than framing and pathos. The observed difference implies that frequency of textual elements does not necessarily correspond to their effectiveness for recipients, thereby underscoring the importance of integrating both analytical methods to obtain a holistic view of phishing strategies.

The current research seeks to demonstrate the impact of marketing intelligence on the market's rapid response to changes in the marketing environment. Responding to market changes is an important factor in enhancing the organization's position, products, and brand in the minds of customers. Furthermore, it is important for the organization to keep pace with these changes, especially competition, product demand, technological development, and changing customer behavior. These changes are important factors in determining an organization's survival or exit from the market, through its adoption of a marketing intelligence system in its marketing activities. The main research problem lies in clarifying the extent of an organization's ability to respond to market changes through marketing intelligence. The research relied on the descriptive analytical approach, and the hypothetical research plan was constructed based on the hypotheses of the relationship and impact between the two main variables (marketing intelligence and the speed of response to market changes) and their dimensions. A sample of (60) employees working in the field of marketing and technology at Korek National Telecommunications Company was surveyed. The survey was conducted using a questionnaire form, which included a set of items related to the research variables, and a five-point Likert scale. The research reached a number of conclusions, the most important of which were: Marketing intelligence, in all its dimensions, has an impact on identifying market changes, responding quickly to them, and keeping pace with these changes, especially the existing competition between telecommunications companies operating in Iraq. It also became clear that marketing intelligence has a significant impact on the speed of response to market changes. Based on the conclusions, a number of recommendations were presented, the most important of which were: The company under study should take into account existing competition and the noticeable technological progress in light of the rapid changes in the telecommunications sector, in order to meet the needs and desires of its customers. This can be achieved by implementing marketing intelligence activities

This study investigated the impact of using the IF function in Microsoft Excel on the process of calculating income tax for the employees of the Northern Technical University. The research problem was centered on the accuracy and efficiency of using technological tools compared to traditional methods in tax calculation The study aimed to demonstrate the effectiveness of using the IF function to build an electronic model for tax calculation, which increases the speed of task completion and reduces human errors. The importance of the study lies in providing a practical methodology that contributes to achieving greater tax compliance and enables financial departments to improve their operations. This study adopted a descriptive-analytical approach, where a practical model was built in Excel based on actual payroll data from the university. The results calculated using the model were analyzed and compared with those obtained through manual methods. The findings showed that using Excel functions reduces the error rate and saves significant time and effort, which enhances the efficiency of accounting processes, In conclusion, the research recommends the necessity of adopting modern technological tools and training financial staff to use advanced Excel functions, such as VLOOKUP or XLOOKUP, to ensure the accuracy of tax calculation and achieve maximum administrative efficiency within the university.

The current research aims to test the relationship between immersive marketing techniques and their impact on product design and development, as the field of marketing has witnessed remarkable development with the emergence of immersive marketing techniques that rely on virtual reality and augmented reality to create rich interactive experiences for consumers. These techniques allow sensory and realistic interaction with products and brands. This type of marketing aims to transform the consumer's experience from simple traditional interaction to a multisensory immersive experience, enabling the customer to perceive product details, design, and test it virtually before making a purchase decision. The current research, within its conceptual framework, considers immersive marketing as an explanatory variable. also addressed the topic of product design and development as a responsive variable. The problem centered on how the researched companies can elevate their product design levels and develop them through the use of immersive marketing techniques. Accordingly, the importance lies in informing the researched companies about the clear role that immersive marketing techniques play in designing and developing their products, and in motivating customers to purchase them. To achieve this, a questionnaire was used as the primary tool for data collection, distributed randomly to 60 employees in the researched companies, with valid responses for analysis regarding the current state of the research variables. The data were analyzed using statistical tools to achieve the research objectives and test hypotheses, relying on the statistical software SPSS version 26. Based on the practical findings, the research reached several conclusions, upon which a set of recommendations was made to the management of the researched companies

The study aimed to explore change management strategies and their impact on employees at the Central Library of the Northern Technical University, as well as to understand employee performance and its relationship with the use of technology in completing tasks. The researcher used personal interviews for data collection and employed the descriptive-analytical method, along with the case study method, To enhance the practical aspect of the study, a SWOT analysis was conducted to identify the strengths and weaknesses within the internal environment of the library, as well as to identify the opportunities and threats it faces. This analysis contributes to understanding the current state of change management and provides insights into the future trends of the Central Library in light of technological and organizational changes The study arrived at a set of findings, the most important of which are as follows.
1. The interview results showed that approximately 82% of the library staff demonstrated a clear willingness to embrace change and implement modern work strategies, reflecting a positive work environment that encourages adaptation to technological and organizational transformations.
2. The findings revealed that 40% of the services provided by the library are still executed using manual methods, underscoring the urgent need to accelerate the digital transformation by developing electronic systems and increasing reliance on the internet in administrative procedures.

The aim of the research is to diagnose the pricing strategies represented by (cost-based pricing strategy, market penetration strategy, price leadership strategy), and to define them among the leaders of Al-Hadbaa Food Industries Company Limited in the city of Mosul. Therefore, the researchers sought to include these strategies, in an attempt to define them, and to show their reality in the company under study, and to measure the level of leaders’ awareness of these dimensions.
The research problem was represented by the following question: Do the administrative leaders in Al-Hadbaa Food Industries Company Limited have sufficient and clear awareness of pricing strategies? To answer this question, a main hypothesis was adopted, which is: “The administrative leaders of the respondents in Al-Hadbaa Food Industries Company Limited have sufficient awareness, a clear vision, and accurate knowledge of the pricing strategies directed at them and prevailing in their company.” To prove the validity of this hypothesis, or not, it was tested statistically, using the appropriate statistical tools, through a questionnaire form that was prepared and distributed for this purpose, as (42) forms were distributed to a deliberate sample represented by the administrative leaders, dealing with the company under study, and they were fully recovered, i.e. at a rate of (100%), and the respondents’ answers were analyzed, which enabled the researchers to present a set of results.