Al-Noor Journal for Digital Media Studies

Data thinking has brought profound changes in the global media industry and has also set new requirements for media literacy education in the training of professionals in related fields of universities. Based on the characteristics of the current digital communication ecosystem, this study systematically discusses the main concepts of data-driven thinking and the innovative paths for integrating it into university professional education. The research suggests that traditional media literacy education has certain limitations in terms of the era and technology. In the current data-driven communication environment, the demands of the media industry for practitioners have expanded beyond professional skills and comprehensive qualities, including media literacy centered on data thinking. We took the teaching practices of related majors in Chinese universities as the research object. We found that the teaching framework of the communication major rarely included courses related to data thinking, which directly led to the mismatch between university talent cultivation and industrial demands. This paper proposes an innovative teaching framework based on constructivist teaching methods and professional competence orientation. It mainly puts forward three suggestions for the reform of media literacy education, including integrating data thinking into instructional design, introducing project-based teaching and carrying out the construction of digital virtual media laboratory. The research aims to implement the above three innovative reform plans to help establish a media literacy education framework and comprehensive assessment system centered on data thinking in the professional teaching practice of universities. By adding the cultivation of critical media awareness, comprehensive professional abilities and innovative skills to the university\\'s talent training goals, university education can better meet the employment needs of the media industry and fulfill its role as a think tank and talent output support for the industry.

The development of digital technology has enhanced the narrative capabilities of videogames, allowing players\\' actions to no longer be restricted by game rules and providing them with greater autonomy. Communication between game creators and players, as well as among players themselves, has become frequent and timely, breaking the traditional one-way communication paradigm. Game platforms now undertake more functions of cultural exchange, gradually shaping a new form of patriotism led by young people. This study takes the Chinese phenomenon game Black Myth: Monkey as an example to analyze the cultural dissemination power of videogames on digital platforms. It is believed that as an immersive virtual practice space, games provide a field to produce cultural identity. National culture inspires game creators, integrating it into narrative scenes, character tasks, central ideas of the games, which change from static texts that can only be observed to highly interactive content subjects. We believe that there are three paths for videogames to reproduce cultural identity: procedural rhetoric, audiovisual design, and narrative philosophy. After being visual adapted, national myths have become immersive and interactive game spaces. Long-term game practice makes abstract cultural identity recognition into concrete cultural embodied practice. Young people even, out of their passion for a certain game, study real history and culture seriously, transforming from traditional culture recipients to inheritors and re-creators. This cultural learning based on emotional resonance and value identification can shape more stable and more infectious cultural identity.

The expansion of digital media has transformed the global information ecosystem, which has led to the democratization of the information and proliferation of misinformation and disinformation. This study investigates the false and misleading narratives circulated during the May 2025 Indo-Pak crisis. The base of this study is verifiable instances of misinformation. The research is done using 68 verified instances identified by various established fact-checking organisations. Entman’s Framing Theory (1993) as well as Herman and Chomsky’s Propaganda Model (1998) were applied to analyse the narratives, to understand how they are structured, framed and amplified. The results were remarkable as they shown that misinformation is not random but embedded structurally within media ecosystems and driven by platform affordances, ideological pressures, and audience psychology.The research contributes by a closer understanding of how misinformation is propagated around Indo-Pak geopolitical context, while emphasizing the need for media literacy and institutional accountability.

China and Russia have close cooperation in the political and economic fields. In recent years, face to the rapidly changing world and the development needs of both countries, media has become an important area of bilateral cooperation. Mainstream media from both countries have achieved remarkable results through joint events, joint reporting, and the exchange of press releases. However, language barriers and cultural differences significantly impact the efficiency of this cooperation. For this situation, AI-generated news is the most effective solution, allowing both countries to leverage its advantages to advance cooperation. It can produce news that better suits the reading habits and cultural customs of the another countries than human news, thereby strengthening the bonds between the two peoples and building a more stable bilateral relationship.
AI-generated news has become a very important news production method. In some descriptive news, such as sports and weather forecasts, AI news is indistinguishable from human news. In certain contexts, due to the influence of \\\\"machine heuristics,\\\\" people tend to trust AI news more. Although some skepticism remains regarding AI news, the strict censorship and institutional authority of mainstream media enhance its credibility. Overall, in international mainstream media cooperation, AI news can not only provide effective assistance to the language and cultural differences, but also shows great potential for development.

This conceptual paper employs a framework-driven theoretical synthesis to examine the transformation from institution-bound education to networked, “schools without walls” models. Drawing on postdigital theory, empirical studies of learner media practices, and policy-level initiatives, the paper argues that effective implementation depends not on technological provision alone but on systemic alignment among assessment, pedagogy, and equitable access. The study identifies persistent structural barriers, including misaligned assessment systems, uneven digital access, and insufficient pedagogical support. It concludes that “schools without walls” should be conceptualized as a comprehensive institutional redesign rather than a technological shift.

Within the theoretical framework of cognitive perception, this study aims to examine the extent to which university youth perceive the values of digital citizenship while using social media platforms. This is achieved by identifying the respondents’ level of knowledge of these values, their mental awareness and recall of them, and their practical application during their use of social networking sites. Communication, connectivity, and interaction among users in the digital virtual space require awareness, recall, and implementation of digital citizenship values across the three core activities performed by individuals in that space: communication, connection, and interaction.
The study falls within descriptive research and is based on the survey method. Data were collected through a structured audience questionnaire consisting of closed-ended questions designed to meet the specified research objectives.
The researcher reached several conclusions, the most significant of which indicate that respondents possess a good level of knowledge regarding digital citizenship values when using social media platforms. They also demonstrate awareness of the importance of mentally recalling these values and attribute high importance to their practical application for the purposes of communication, connection, and interaction. Furthermore, the proportion of respondents who lack knowledge of digital citizenship values, fail to recall them mentally,
or do not apply them in practice while using social media platforms is relatively small. This represents a positive indicator of a high level of awareness among respondents regarding these values, in line with the defined objectives of the study.

Digital games, as an emerging cultural communication medium that integrates cultural and technological innovation, represent an important new method of cultural dissemination. As a representative of interactive communication in the new era, digital games are known as the \"ninth art\" and enjoy extremely high acceptance among Generation Z internet users worldwide, becoming a high-quality medium for cultural transmission. With the deepening of economic globalization, China\'s excellent traditional culture has more opportunities for protection and inheritance. Digital games are a popular form of entertainment that is widely loved by young people all over the world. Digital games have the characteristics of wide dissemination and rapidity, enabling cross-cultural, cross-ethnic and cross-language communication. Integrating elements of Chinese traditional culture into the design of digital games can make the games serve as a medium for communication, achieving innovative inheritance and development of traditional culture

The study examines the ethical dilemmas surrounding the over use of AI in I robot (2004) movie. which directed by Alex Proyas, is a sci-fi classic that delves into the complicated relationship between artificial intelligence and humanity, based on a popular collection of stories by author Isaac Asimov that discusses the three laws of robotics. focusing on fears about the potential dominance of artificial intelligence over humanity which can lead to the potential transform from a tool serving humanity into a force capable of controlling. increasing reliance on technology and the overriding human commands could lead to a loss of human dependence and the concentration of power in the hands of machines, as VIKI is become the main control.
The study adopted a descriptive and analytical approach, supported by semiotic analysis of cinematic images (figures), with the aim of revealing the ethical problems and dilemmas of artificial intelligence as reflected in the film. This article aims to raise important question which if AI is inherently evil or a gift for humanity? The film highlights the idea that intelligent technology with decision-making power can be dangerous, but when used within a clear ethical framework and under human supervision and control, it can be a real gift that contributes to well-being, order, future and civilizational progress.

The expansion of digital media has transformed the global information ecosystem, which has led to the democratization of the information and proliferation of misinformation and disinformation. This study investigates the false and misleading narratives circulated during the May 2025 Indo-Pak crisis. The base of this study is verifiable instances of misinformation. The research is done using 68 verified instances identified by various established fact-checking organisations. Entman’s Framing Theory (1993) as well as Herman and Chomsky’s Propaganda Model (1998) were applied to analyse the narratives, to understand how they are structured, framed and amplified. The results were remarkable as they shown that misinformation is not random but embedded structurally within media ecosystems and driven by platform affordances, ideological pressures, and audience psychology. The research contributes by a closer understanding of how misinformation is propagated around Indo-Pak geopolitical context, while emphasizing the need for media literacy and institutional accountability.