Journal of Tikrit University for Humanities

Personal response approach is an approach of teaching that help and gives the students chance to learn, practice and solve their problem in learning English. It is one of the literary criticism approach in which readers can involve their personal opinions, feelings, and background knowledge to create meanings of the text. The Current study aims to investigate the influence of teaching English literary text by using Personal Response Approach for Iraqi EFL Students. To conduct the study and fulfill its aim, it is hypothesized that, there is no statistically significant difference between the mean scores of the experimental groups’ literary text ability in pre- posttest. To achieve the aim and confirm its hypothesis the experimental design which is Non- Randomized Experimental Group Pretest- Posttest Design is used. The sample of the current study consists of (60) students who have been chosen from fifth scientific stage at Ibn -Al-Muaatum secondary school for boys in Tikrit. (30) students have been chosen to be the experimental group, and (30) students have been chosen to be control group. Both groups have been equalized in such variables levels of educational of parents, testees age, English grades achievement in fourth stage, and the pre-test of both groups. To analyze the obtained data, different statistical means have been used T-test, weighted mean and percentile mean to measure the students’ performance. The results obtained by the researcher indicate that there are statistically significant differences between students' performance in the pre-experimental test and their performance in the post-test in favor of the personal response approach. The researcher has written a number of recommendations and suggested a number of proposals for future studies.

The current study deals with the concept of persuasion, which is one of the prominent linguistic phenomena in all societies. The study attempts to examine the concept of persuasion in marketing context from the point of view of the multimodality of promotional medical brochures, taking into account the fact that the process of persuasion in marketing of medical brochures depends on the relationship between texts, images, designs, fonts, and other factors.
The study uses a multimodal analysis of some medical brochures, it includes textual and graphic analysis multimodality.
The study aims to show how texts are made and their connection to other texts or images that are added to the medical brochures to make them carry an accurate meaning. It shows the strategies of persuasion used by the owners of medical products manufacturers and why they use these strategies. A search for the various elements of persuasion and marketing used in medical brochures, both linguistically and visually.