Iraqi Journal for Administrative Sciences

The research dealt with the topic of digital marketing in its dimensions (Attract, Engage, Retain, learn, Relate) and its effect on the competitive response in its dimensions (speed, effectiveness, consistency), and the research sought to achieve a set of goals, the most important of which is the extent to which the banks are interested in the concepts of digital marketing and competitive response, and provide An intellectual and philosophical contribution to the variables and dimensions of the research, as the research was conducted in (13) private banks in Iraq were randomly selected, and the research was applied to a sample of (225) people from the administrative leaderships in the researched banks, and the research also adopted the questionnaire as a major tool To obtain data and information, and with a view to data processing, researchers used a set of statistical methods including (Alpha Cronbach test, arithmetic mean, standard deviation, difference coefficient, simple correlation, linear regression, interpretation coefficient, T test, F test), which were applied Through programs (SPSS.19), and one of the most prominent conclusions reached by the research is that digital marketing and competitive response are linked morally and positively, as is marketing figure In a significant way that affects the competitive response, it follows that interest in digital marketing and its proper application in the research banks contributes to improving the competitive response significantly for those banks. In a modern digital technique in order to attract and gain the largest possible number of clients with them, as well as the need to motivate the managers of the research banks in the speed of developing their fields related to their financial, human and technological aspects in order to achieve the goals that they seek.

The aim of the research is to know the extent to which the dimensions of the independent variable can affect the strategic thinking represented by (strategic intent, time thinking, directed hypotheses, opportunity thinking and organizational thinking) and the dependent variable creative performance in its dimensions represented (flexibility, fluency, originality and a sense of problems) in the decisions of officers and employees of the Affairs Department The unified national card in the holy Karbala, which was searched.
The research relied on the exploratory descriptive approach in collecting, analyzing, and interpreting its data. The questionnaire was adopted as a main tool in collecting data from a sample of (70) employees from the researched section, in addition to conducting personal interviews for a number of officers of the rank of major and above and the directors of departments and divisions. A set of methods were used. The statistic that helped in analyzing the research evidence and testing its hypotheses represented by statistical tools (including iterations, Boxplot method, Kurtosis and Skewness) to validate the natural distribution of data, confirmatory factor analysis, Alpha Kornbach coefficient, arithmetic averages and standard deviations Pearson Correlation, R2, and T Tests, based on Turnkey Statistical Programs (SPSS.V. 23).
The research reached a set of conclusions, the most important of which is the high awareness of the current research variables by the research sample organization, upgrading the organization and accessing prominent competitive centers and creating guidance systems that are employed through training programs that develop and establish in the minds of leaders and human resources the nature of the interactive relationship between the variable of strategic thinking and its use to build creative performance For individuals, the research concluded with a set of recommendations that contribute to clarifying the relationship between research variables and its dimensions and setting means and mechanisms that can be applied to the reality of the researched organization and spreading a culture of strategic thinking in all the joints and sections of the subject System.

The research aims to explore the extent of impact of Entrepreneurial orientation to achieve the sustainability of competitive strategies successful, and in order to achieve that goal, a hypothetical scheme expressing two of the main hypotheses, has been subjected to multiple tests, the researchers used the questionnaire as a tool to obtain the necessary data for that test, by the descriptive approach analytical. Which has been applied in the Ur State Company at Thi-Qar Governorate, it questionnaire was distributed to a Purposive sample of (353) individuals, including managers of Departments, divisions, units, and teams. from the total employees (2728) individuals. The study adopted a number of statistical tools, including (Coefficient (Cronbach Alpha), Pearson correlation coefficient, and Structural Equation Modeling), as those statistical tools were implemented by using software (SPSS, V.23) and (Amos, V.20). The research reached a set of conclusions, the most prominent of which is that the Ur State Company shows great interest in Entrepreneurial orientation, as an influential element to achieve sustainability of competitive strategies successful. As for the most important recommendations that came out of the research, they are giving more attention to the Entrepreneurial orientation of Ur State Company, as it is an effective strategic tool at the competitive level, and it has a great role in sustaining the success of competitive strategies. Which is the main problem of the researched organization in the context of the competitors' exposure to its markets and trying to reduce its share in those markets.

The aviation service plays a crucial role by being the most important means of transportation available in terms of speed, comfort and safety and the Iraqi Airways Company is the official company for air transport in Iraq, therefore any problem it suffers from is a problem for the state in general
However, the share of the transport services sector, especially air transport, from studies in the field of knowledge management is very little if compared to the rest of the service sectors, such as health and education. so , The purpose of the study was to identify the influence of knowledge orchestration in the organizational performance in Iraqi Airways.
,also questionnaire was adopted as a data collection tool for purpose of hypothesis testing, 305 questionnaires were distributed to the company's employees in the section (Commercial, Aircraft Security, Technical, Aviation Operations) and analyzed it using SPSS V.22 and AMOS V.22.
The results study showed that there is a direct positive impact of the knowledge orchestration with its five dimensions (knowledge mobilization , knowledge sharing, knowledge acquisition, knowledge integration, knowledge coordination ) in company performance , which it reflects positively on (financial performance, customers - market, operations, employee development, Preparing for the future).

The research aims to identify the empowerment of human resources in the Department of Unified National Card Affairs in the holy city of Karbala and its impact on enhancing work outcomes. The research relied on the descriptive analytical approach in collecting, analyzing and interpreting its information, and the questionnaire was used as a main tool in collecting data and information from a sample of (182) employees, in addition to conducting personal interviews for a number of managers and employees of the department. A set of statistical methods were used, such as (normal distribution test, confirmatory factor analysis, descriptive statistics, simple correlation analysis Pearson, structural equation modeling, path analysis, determination coefficient (²R), test (T), depending on the ready statistical programs (SPSS V. 23).
The research reached a set of conclusions, the most important of which are: The research section sought to make mistakes and unfamiliar topics an opportunity to learn, which means that the department exploits work errors in trying to develop and develop the capabilities of employees. Based on these conclusions, the research presented a set of recommendations, the most prominent of which are: The relentless pursuit by the department of the researched department to provide a flexible and effective communication system that gives employees the correct and accurate information, which contributes to raising the level of their performance efficiency, by providing an updated database.

The main goals and objectives sought by this study is to find out the influence of organizational improvisation practiced by the Directorate of Karbala police through its dimensions (intuition, building solution, adapt, learning, innovation, creativity) in crisis management dimensions (discovery of signs of early warning, preparedness and prevention, confrontation and containment Damages, recovery and restoration of activity, evaluation and review) that confront the leadership of the police of Karbala Governorate, and through this it becomes clear the importance of the study.
The main problem of the study was presented by raising a set of questions centered on whether there is a correlation and effect relationship between the independent variable and the dependent variable. Accordingly, a hypothetical model was designed from which the first main study hypothesis and the second main study hypothesis came, when a questionnaire was adopted in order to collect information and the questionnaire was for it Acceptable indications of honesty and consistency. The sample of the study consisted of (220) officers working in the leadership of the police of Karbala governorate who were chosen using a simple random sample method from the Hajmah community (497). The researcher used a set of parameter statistical tools in analyzing and processing data as the researcher tested the hypotheses that emerged from the study using the ready statistical program It is (SPSS V.23) and (AMOS V.23) through which a set of conclusions were reached, including that the dimensions of organizational improvisation affect the efficiency and effectiveness of crisis management, and that organizational improvisation is more closely related to the stages of the crisis that require rapid action and immediate decisions to reduce The study produced a set of recommendations, among which the organization in question should pay attention to the feminist component in assigning leadership positions and interest in providing adequate and ready programs and plans for crisis management to be reviewed and developed continuously.

The current study aims to demonstrate the effect of Innovation behavior in enhancing marketing Ambidexterity on a sample of medical and nursing staff at Shaheed Dr. General Fayrouz in Wasit Governorate, To achieve this, Innovation behavior was measured on five dimensions (fluency, originality, flexibility, Sensitivity of Problems The spirit of risk). Marketing Ambidexterity was measured through two dimensions (exploring opportunities, exploiting opportunities). In order to achieve the goal of the study, a sample of the medical and nursing staff was selected, which amounted to (248) individuals. The researcher relied on the questionnaire as a tool to collect the necessary data. The study included two main hypotheses, from which five sub-hypotheses emerged. It was subjected to statistical analysis, and the study reached a set of conclusions, the most important of which is the existence of a strong correlation and influence between the Innovation behavior in its dimensions and the marketing Ambidexterity in its dimensions. The study presented a set of recommendations, the most important of which is that the hospital should promote behavior in all its dimensions in order to explore and invest current and future marketing opportunities.

The present research seeks to determine the nature of the relationships of influence and the link between psychological engineering techniques and strategic ambidexterity at the level of universities and private colleges in the province of Babylon to achieve this, the measurement of psychological engineering techniques was based on eight sub-dimensions (Flexibility, Anchoring, Elicitation, Modeling, Individual Differences, Leadership, Establishing Rapport, and Emotional &Cognitive Boosters) While strategic ambidexterity was measured by two dimensions (Exploratory strategy, Exploitative strategy), the Descriptive and Analytical Methodology was used to Present the research topics, The sample was (200) faculty members. A variety of statistical methods and tools have been used test, Assertive factor analysis, descriptive statistics,(pearson) correlation analysis, structural equation modeling,& path analysis & these methods have been used on statistical programs (Amos,V,23, SPSS V.25), The research has reached a number of conclusions, the most important of which: improving the level of psychological engineering techniques among faculty members in the researched universities and colleges in turn enhances the level of strategic ambidexterity in general, ,the research concluded with a number of appropriate recommendations.

Amongst the foreseen well-known investment strategies, this study tries to test the validity of forming a superior active portfolio based on a contrarian investment strategy. To reach this aim, we have been using monthly stock’s close prices of 37 listed-companies in the Iraq stock exchange (ISX) as sample, which was to extend throughout the period between January 2005 to January 2015. The applied method regards to forming an Active portfolio that outperforms the market-index portfolio according to paradoxical expectations for the market performance by using 49 mixed strategies for ranking and holding periods. The principle of forming the Contrarian active portfolio is based on buying the lose stocks in the previous period and selling the winners for that same period, this mechanism iterated to generate return that called contrary return. The produced return tested under statistical and economical significancy in the same time. The major finding is that contrarian returns (After transaction cost) appears in the short-term for Iraq stocks exchange.

This study aims to define the role of entrepreneurial leader in Enhancing Innovative work behaviors for Employees in a sample of private colleges in the holy city of Karbala. To achieve this goal, the dimensions of the independent variable, Entrepreneurial leadership were adopted (Proactive, Innovativeness, Take risk) based on a group of writers and researchers, including (Bagheri&Pihie,2011:886). Dimensions of the dependent variable, Innovative work behavior (idea generation, idea promotion, idea implementation) were adopted based on a group of writers and researchers, including (Shahab&Imran,2018:162). A sample of private colleges was chosen as a field of research through a questionnaire that included (94) individuals from the staff of those colleges, as well as field interviews to answer any questions about the questionnaire questions.
As both were used the Data Normal Distribution Test and the Exploratory Factor Analysis, and the Correlation Coefficient (Pearson), the Test (F) to determine the significance of the regression equation, and (R2) was used to explain the effect of the independent variable on the dependent variable .Among the most important conclusions reached by the study is that entrepreneurial leadership plays an active and Significant role in Enhancing the Innovative work behavior of workers in the educational environment. The study concluded with a number of recommendations, the most prominent of which is the need to Enhancing the Entrepreneurial orientation of leaders of private colleges in order to provide an Innovative work climate for workers, which contributes to strengthening its strategic position in the Iraqi educational environment.