Iraqi Journal for Administrative Sciences

The research seeks to determine the impact of the effective marketing strategy in achieving marketing performance in one of the Iraqi companies, which is the General Company for Textile Industries in Hilla, focusing on a problem that can be identified in (Does the effective marketing strategy have an impact in achieving marketing performance) and aims to test the relationship and impact between the effectiveness of the marketing strategy And marketing performance. For the purpose of achieving the research objectives, a hypothetical model was built that determines the nature of the relationship between the independent variable (effective marketing strategy) and the dependent variable, marketing performance with its indicators (and several hypotheses were derived from it that show the relationship of correlation and influence between the variables of the study. A sample consisting of (27) department managers was selected and a questionnaire was approved. The questionnaire was used to obtain information, and several statistical methods were used to analyze the data and extract the results using the computer program spss.ver.
The research reached several conclusions, including that an effective marketing strategy has a major role in achieving marketing performance. It also concluded with a set of recommendations to improve the situation in the researched company.

The study seeks to provide a theoretical basis for the empowerment strategy as a starting point for coming up with a measure that indicates the readiness and readiness of business establishments to work with the empowerment strategy through the dimensions of participation (sharing in information, freedom of independence, replacing the hierarchical system with self-employment teams) and tested a group of branches of the Rasheed and Rafidain Bank as a place to conduct field tests. For the study in Baghdad Governorate, it relied on several statistical methods to analyze the data.
I also reached results, including designing a scale that contributes to measuring the readiness or readiness of our organizations to work with the empowerment strategy and proposing its application to business organizations.

Banking liquidity is one of the important issues in commercial banks because of its clear impact on the subsidiary facilities provided to customers and those dealing with banks. The problem arises when liquidity is not available at banks, when the customer requests subsidiary facilities represented by loans and advances, which makes this customer turn to other banks. If the bank that deals with it is unable to meet the requirements that the customer, who may be a businessman or investor, wants, and on the other hand, maintaining high liquidity means that the bank’s management is unable to invest these funds and is also unable to exploit the available investment opportunities, and thus this negatively affects the bank’s profitability, and it may The research addressed this topic and came up with a set of conclusions and recommendations.

The research examined the extent to which it is possible to adopt or apply the characteristics of relationship marketing in the private commercial banking sector in the city of Mosul, as the concept of relationship marketing has become one of the cultural concepts and one of the basic and main matters in most banks and organizations that are characterized by sophistication. Most of the organizations are whether in the industrial sector or the service sector in countries. Advanced has begun to apply this modern trend in marketing, and this study gains its importance from the lack of Arab studies that have studied this concept, which has become considered a modern approach that banks can follow to confront the challenges surrounding them, to keep pace with competition and environmental change in all its complexities, and to open up to the external marketing environment in a deeper way, so that organizations have become Now both concepts are applied in marketing (traditional marketing and relationship marketing).
Among the most important conclusions reached by the research were the following: - 1- The tendency of commercial banks towards the relationship marketing philosophy. This means that the banks in the study sample adopt a number of characteristics of the relationship marketing philosophy without knowing this concept or name, by adopting some of its characteristics and the research reached Through his conclusions, he made a number of recommendations, the most important of which are: 2 - The necessity of banks working with the characteristics of relationship marketing and embodying them in banking work, such as building good relationships with customers, working to invest in these relationships, enhancing trust, understanding customers’ needs, working to identify them, and constantly supporting customer value, given that the quality of banking service is related to performance. All employees of the bank, not just the marketing department.

It was stated in the fourth chapter of the World Investment Report for the year 2004, under the title: “The offshoring of corporate service functions: The next global shift?”, one of the most important titles that it focuses on in the study of expatriate financial centers, specifically Offshore Financial Centers, and despite the ambiguity of the term and concept and its translation into Arabic, it has been mentioned under multiple titles and contents, and today another development is emerging regarding the phenomenon of alienation, but not at the level of the market, branch, or institutional structure, but rather at the level of the jobs carried out by service companies, which in itself is considered a development. A significant and dramatic change in terms of the emergence of the service as a product alongside the commodity. Indeed, all expectations indicate that the current century will be a century of services and their dominance after the tremendous development that the world has witnessed in information and communications technology. The research deals with the phenomenon of alienation offshoring within three patterns that emerged in the second half of The twentieth century took several paths. The first path was financial, the second was commodity, and today the third path has emerged, which is functional. What is the nature of alienation and what is its relationship to foreign direct investment? How did it emerge as a phenomenon in finance, then trade, and finally service through the alienation of employment? The research aims to introduce this phenomenon, its dimensions, how it arose and why? Hence, where is our Arab region in relation to this phenomenon, and what are the competitive dimensions between countries to reach this position, and how did it move from a phenomenon adopted by countries to a phenomenon adopted by companies, and what are the components that companies look for to create an expatriate job?
The research adopts a scientific methodology based on discussing the phenomenon in terms of why and how, as they are the two questions that the research seeks to answer, within the discussion of the phenomenon that is the subject of the research, and then where are the Arab countries, their societies and their economies in relation to this phenomenon compared to what it is today in the world, and the main source of information will be reports Global Investment issued by UNCTAD and a number of other international reports.