Iraqi Journal for Administrative Sciences

The subject of diversifying international investments includes distributing these investments in different countries that provide suitable conditions for investment, that is, the presence of an encouraging investment environment for the parent company. These companies are called multinational companies (crossing borders), and this diversification leads to reducing risk and enhancing return. It is not reasonable for all countries to be exposed to the same economic and political conditions at the same time. These conditions vary from one country to another, and therefore the degree of risk will be different according to countries. However, there are some factors. The degree of risk will be different according to countries. Influencing both return and risk, most notably exchange rates, interest rate rates, and inflation.
Diversifying investments reduces the possibility of them being exposed to risks. If one is exposed to these risks, the other is protected from them. We cite what was mentioned in the Holy Qur’an from the words of God Almighty on the tongue of His Prophet Jacob, peace be upon him, advising his children by saying: (O my sons, do not enter through one gate, but enter through separate gates) in order to ward off the possibility of danger. If one of them is exposed to danger, the other will be safe from it.

The current study dealt with one of the main functions in marketing work by reviewing one of the important and influential activities in achieving marketing goals, which is marketing planning, which includes six variables: the organization’s mission, analysis of the environmental situation, setting goals, preparing the strategy, preparing work programs, preparing the budget, There are some important matters that must be taken into consideration when carrying out the marketing planning process, such as monitoring and evaluation, and some systems supporting marketing planning, all of which are considered independent variables, while descriptive and quantitative marketing objectives are considered a dependent variable. In proving its hypotheses, the study relied on data obtained by adopting the method of personal interviews as well as a questionnaire. A questionnaire was prepared for this purpose, and the data was analyzed using a set of statistical and financial methods. The study reached a set of conclusions, the first of which is that the company and its laboratories, the subject of the study, suffer from weakness in marketing planning and its stages, which had a direct impact on it not achieving its marketing goals, and this is due to Weak ability to analyze the environment in which it operates and what threatens it in terms of new competitors and different models presented in the market, and their effects are reflected in the volume of its sales and profits. The study also found that there is a clear and consistent difference between the laboratories of the study sample regarding the adoption of marketing objectives (descriptive and quantitative) in general. The study concluded with a set of recommendations that it is hoped will contribute to enhancing the positive aspects and addressing the deficiencies in the negative aspects of the company subject of the study.

Industrial activity represents an important pillar in the process of achieving comprehensive economic and social development, as it includes a diverse series of production processes, which in turn ensures a high rate of economic growth, through which the material and human resources available in the country can be mobilized in an optimal manner, in addition to the fact that this sector, through following up on the experience Historical development has made an effective contribution to the process of technological development and economic prosperity in general. Industry is the essential starting point in any experiment that aims to bring about economic and social development and reach an advanced stage of development that qualifies it to continue development and make it sustainable. Therefore, industry in developing countries in particular, including Iraq, represents the core of the development process because it contributes to raising production efficiency and the ability to Absorption of unemployment rates. The production function is an important measure to determine the stages that the manufacturing industry goes through and to reveal the factors affecting production, as well as being an important indicator of economic growth to reach specific production policies, which leads to the development of this vital sector as it is the most effective sector in influencing the rest of the activities and branches. The experiences and expertise gained have demonstrated that the study of industrial production functions has great economic importance by providing all information related to the production process and showing the extent of the contribution of each of the common production elements in the production process.

This study is unique in its title and objectives, as it aims to link the issue of trust to a sample of Jordanian companies dealing (buyers) with goods from foreign and local sources of supply through electronic marketing. This study attempts to explore the extent of trust of owners of private importing companies in local and foreign sources of supply (supply) when thinking about Seriously and in the field by adopting electronic marketing, as the Arab marketer is still skeptical and afraid of dealing with this modern method in marketing activity. For the purpose of applying these ideas on the ground and measuring them, the researchers resorted to selecting a sample using a simple random sampling method for a group of private Jordanian companies working in the import and export of goods and services. With several parties through websites, up to (5) companies with websites on the Internet, and analyzing the problem in depth.
The researchers raised several questions, including the following:
1 - Do the companies sample the study apply e-marketing via the Internet?
2 - What is the volume of dealing (quantities and types of purchases) for these buyers for the study sample?
3- How confident are the Jordanian buyers in purchasing through electronic marketing?
4- What is the size of the supply sources (how many) and the type of international websites that the Jordanian buyer deals with.
E - What are the factors that contribute to increasing the motivation and confidence of Jordanian buyers through electronic marketing?
The objectives of this study can be summarized as follows:
- Identifying trends in the use of e-marketing by the companies sampled in the study.
- Determine the competitive advantages that electronic marketing provides to these companies.
- Knowing the relationship between electronic marketing among those responsible for it and their trust in the parties dealing with it.
- Measuring the impact of e-marketing dimensions on the confidence of Jordanian buyers.
- Determining the nature of the relationship between the dimensions of electronic marketing and Jordanian buyer confidence.
The researchers relied on the descriptive approach by distributing a questionnaire that included (a paragraph) and consisted of (25) questions) allocated to the first variable and the second variable. The scale score was five-pointed: I strongly agree (5), I strongly disagree (1). The first variable scale was based on Al-Azzawi (2005), while the second variable scale was based on the Al-Rawashdeh scale (2004). It was based on the Statistical Package for the Social Sciences program. (13 V SPSS) to find correlations, influence, and differences, leading to choosing the study hypotheses and contents.