AL-Qadisiyah Journal For Administrative and Economic sciences

1

Effect Of Sensory Brand In Enhancing The Customer Experience

Prof Dr. Atheer Ameer Hassoni & Bushra Habib Hadi,

Pages: 1-13 English

Abstract

The current research seeks to identify the effect of the sensory brand as an independent variable across its dimensions (vision, touch, hearing, smell, taste) on the customer experience as a dependent variable across its dimensions (Interaction with service, emotional experience, social experience, product experience, physical environment) in fast food restaurants in the middle Euphrates region, and the research problem was the possibility of explaining the relationship between the sensory brand and the customer experience, the research sample included (537) customers of fast food restaurants, and the descriptive analytical approach was adopted in the research, and then analyzed by adopting some statistical methods such as (arithmetic mean, standard deviation, linear correlation coefficient, simple and multiple regression coefficient) and to test the scale was employed ( alpha Cronbach, factor analysis). The results were reached using a statistical program such as (spss.v.24) and a program (Amos.v.24) to analyze data to reach conclusions, the most prominent of which was the existence of a correlation and impact relationship between the sensory brand and the customer experience and based on the conclusions reached.

Keywords

Sensory Brand - Customer Experience- Vision- Touch-Interaction With Service- Emotional Experience

2

Characteristics of The Entrepreneurial team and their impact on team cooperation through mediating role of organizational Identity: an analytical study of the opinions of a sample of university leaders in private universities and colleges in the governorates of central and southern Iraq

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The current study aimed to shed light on the impact of continuous improvement in enhancing the quality of cybersecurity by mediating customer orientation, as continuous improvement indicates that it is an organized process at the organization level that aims to eliminate all types of waste in all processes or systems. It includes four dimensions (plan, do, check, and correct), while the quality of cyber security can be expressed as a set of activities, practices and tools that can be used to protect the cyber environment from unauthorized (illegal) access and/or use of information. It includes seven dimensions (knowledge of system security, electronic attacks, access to the system, weaknesses, potential damage, timely detection of the attack, and the restoration of the system after penetration), while the orientation towards the customer is defined as the vision and objectives of the organization or the sum of the values and beliefs that it adopts. An organization that puts the customer among its priorities. It includes two dimensions (need and pleasure), and the current study focused on the internal customer. For this purpose, the questionnaire was adopted as a basic measuring tool for collecting data from the sample under study, which amounted to (150) questionnaires distributed to (150) members of the Cyber Security Department in the Iraqi National Security Service, and the percentage of questionnaires valid for analysis was (141) questionnaires. A set of ready-made computer programs (SPSS vr.24 and AMOS vr.24) were employed to test the main and sub-study hypotheses. The study reached a set of conclusions, the most prominent of which was the existence of a direct and indirect correlation and impact between the study variables (continuous improvement, quality of cybersecurity, and orientation towards customer), and that continuous improvement processes are an essential factor in modern and successful organizations. Thus, continuous improvement processes have an important role in the National Security Agency / Cyber Security Department.

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The impact of green supply chain management on customer engagement in Excellence performance: Analytical Study a sample of customers and employees of State Company for Rubber Industries and Tires/Diwanya Tire Factory

Hamid Kathem Mutaab Alshibawi 1, Enas shahid Halleem 2

Pages: 80-94 English

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Abstract

The aim of study is to determine level of application of plant researched for dimensions of green supply chain (green purchase, green design, green manufacturing, green distribution, green marketing). The study problem focused on asking many questions, most important of which is (what effect dimensions of management of green supply chain have on client's immersion in intermediary of distinguished performance) among a sample of clients and workers in General Company for Rubber Industries. The study also adopted analytical descriptive method, according to which study sample was selected from workers in research factory, and double resolution was used to collect initial data from 165 individuals working in research factory and 165 clients. Using statistical methods, the data was analyzed and processed to reach opinions of individuals researching toward resolution paragraphs, and a set of statistical methods were used to analyze results of research, most prominent of which were: (Iterations, relative importance, arithmetic circles, standard deviations, predictive operative analysis, alpha-kronbach coefficient, and alpha-kronbach. The study found a series of findings, most notably a direct moral correlation between management of green supply chain and client's immersion, and a direct moral and direct impact of management of green supply chain on client's immersion in intermediate performance. In conclusion, the study recommends that greater attention should be paid to positive role of green supply chain management in achieving excellence in green procurement, given great advantages it brings, particularly its role in achieving outstanding performance.

Keywords

customer immersion Diwaniyah frame factory. excellence performance Green supply chain management

7

Agile leadership and its impact on high Involvement: An Analytical Study Of The Opinions Of A Sample Of Teaching Staff In Iraqi Private Universities In The Middle Euphrates Provinces

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The indicators of financial recovery for the selected banks from the Iraqi Stock Exchange have a major role in saving the financing structure from financial crises. Many financial indicators were used and the results were extracted in measuring the financial recovery and enhancing it through indicators, interpretation and analysis to contribute significantly in determining the relationship between the variables of the selected banks and access To explanatory results to ward off financial risks and prepare to achieve financial recovery by basing the financing structure.
Because financial recovery in commercial banks is linked to the strategic goals of profitability, liquidity and security, a set of indicators have been adopted to achieve these goals to judge the financial recovery.
The financial data published in the annual reports of the Iraqi Stock Exchange and the annual financial reports of the banks for the time period (2008-2017) was relied upon. In order to process the data, many financial indicators and statistical methods were used, and the results were extracted using the statistical program (spss-V26) and the Excel 2016 program).
And he concluded that the Middle East Bank is the highest-indicator of all the sample banks in terms of the rate of return on assets as it reached (2.086) and with a standard deviation of (5.715). the other.
It became clear that Cihan Bank for Investment and Finance is the bank with the highest index of all sample banks in terms of indicators of return on deposits, suitability of capital to total loans and advances, and suitability of capital to total deposits, which amounted to (1.869) and with a standard deviation of (1.318). Which is superior to other banks.
The research reached a set of conclusions, the most important of which are the varying correlations between the indicators of the financing structure and the financial recovery of the banks in the study sample. And that the various risks that banks are exposed to would affect the financing structure and make it difficult to achieve financial recovery. The study also recommended that Iraqi commercial banks should Relying on the indicators of the financing structure to know its financing performance as well as the ratios of each source of financing in it

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Knowledge management infrastructure and role in improving planning System the information the strategist An analytical search of the opinions of a sample of workers in the upper and middle management of the Zain Iraq Telecom Company(Middle Euphrates)

Weqar Jalil Hamid (1), Firas Adnan Abbas AL-Tabtabae(2) (2)

Pages: 154-169 English

Laqaa Salam Shaker Al –Husainy (1) Prof. Dr.. Qasem Mohamad Al –Baaj (2)

Pages: 339-356 English

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Abstract

The research aims at a statement of the impact of the measures of the quality of accounting Earning in predicting financial stimulation, and dealing with a sample consisting of (5) bank Of the banks listed in the Iraqi market for securities for the financial period (2015) and to( 2020), The independent variable was measured by the prediction of the financial distress through a model,( Z-Sherrod- 1987) In agreement with a study (Morshedi, 2018), )The dependent variable was measure quality of accounting earning was measured through the continuity of accounting Earning model with an agreement with a study, (Boonlert et al.,2006) The research results indicated an indiscriminate effect of the moral Statistically significant for Financial distress prediction in the quality and continuity of accounting Earning.

Keywords

Accounting Earnings quality Predicting financial distress .

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The role of value analysis technique in improving product quality ( Applied study in Al-Diwaniyah tire factory

Asst . Prof. Dr. Ali Abdul-Hussein & Baqer Abdul-Rahman ali

Pages: 357-380 English

Forat Sattar Hassoon

Pages: 435-443 English

Farah Abdul-Kadhim Suhail Al-Khafaji &Qasim Muhammad Abdullah Al-Baaj

Pages: 476-490 English

Malallah, Hussein Adnan & Prof. Dr. Karim Salem Al-Ghalby

Pages: 560-575 English

Full Text Issues

Abstract

After 2003, a phenomena that the economic arena had not seen in a long time, connected to the migration of foreign employees, occurred on the Iraqi labor market, given the unexpected scarcity in the economic sectors, notably the service ones. The economic movement in the private and mixed sectors was almost halted; it did not see a turnout from foreign workers at the start of the phenomenon, but it has since increased, and it has become an economic weight, especially for those whose presence is of no use in terms of actual national production. The presence of these workers is necessary in order to achieve economic balance in the labor market and to qualify some numbers of unemployed to fill vacant jobs, particularly in rare professions, and for this reason, the research aims to shed light on the areas of imbalance in order to put them in the hands of Iraqi policymakers and relevant authorities to develop an economic vision that contributes to the solution of the problem.

Keywords

foreign workers hiring foreign primary motivations

39

The Crude oil price shocks and their impact on indicators of sustainable development in Iraq The education index as a model for the period 2003-2019

Alaa Kadhim Rahi & Prof. Dr. Abdul Adhim Abdul Wahed Al Shukri

Pages: 576-586 English

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Abstract

Certainly , Iraq depends almost entirely on the export of crude oil abroad, and therefore all financial resources come from those oil resources, in light of the neglect of the rest of the other productive sectors, and since crude oil is a commodity whose value is determined in light of changes in global supply and demand as a result of The changes that occur in the importing countries and the extent of their dependence on oil in the production of their industries or the availability of quantities of crude oil in the global markets and the changes in strategic storage in the developed countries of the world, including the United States, and then the changes in oil prices are incoming and cause oil shocks on a continuous basis and affect the Iraqi economy There have been many unexpected oil shocks that confused the Iraqi economy in its plans to achieve sustainable development in general if these shocks affected the size of the gross domestic product and the Iraqi balance of payments as well as affecting other macroeconomic variables and other effects. This research dealt with the impact of those oil shocks On education in Iraq as one of the most important indicators of sustainable development in Iraq, which will be discussed in this research.

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The role fiscal policy's tools in diversifying the gross domestic product in Iraq for the period ( 2004-2020)

Dhargham Fadhil Hasan(1) prof. Dr. Fadhil Abbas Kadhim(2)

Pages: 587-599 English

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Abstract

The research aims to know the impact of the money supply on the gross domestic product in Iraq for the period (2004-2020), and to clarify the basic concepts of each of the money supply and the gross domestic product with a statement of the relationship between them.
Where the research reached a number of results, including: that there is a direct relationship between money supply in the broad concept M2 with the volume of GDP, and that the growth rate of money supply is greater than the growth rate of the volume of GDP in Iraq Because of the inflexibility of the production system in Iraq, the research concluded with recommendations, including the need to pay attention to the production process and encourage producers to increase GDP and achieve economic stability, the need to find a balance between the money market and the commodity market and make the money supply equal to the national product to avoid inflationary gaps.

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Poverty, reducing deprivation, and improving housing opportunities for the Iraq family

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The legal reserve ratio is an indirect monetary instrument communicated to the banking system by monetary authorities, and it usually affects the behavior of financial institutions, including banks, with the goal of short-term monetary management. The banking system is the primary conduit for monetary policy. The impact of the components of monetary policy instruments on the performance of commercial banks in Mena countries, particularly Iraq, is examined in this article. The threshold vector autoregression (TVAR) method and quarterly data from 2013 to 2018 were used for this. The maximum likelihood method was used to test the nonlinearity of the econometric model first. According to non-linear and regime-dependent test statistics, the influence of monetary policy and inflation on the return on assets, net profit margin, cost-to-income ratio, and output. The volume of loans granted by state and non-state banks, as well as the gross domestic product, were confirmed. The one-threshold orthogonal logarithm test was then used to accept the model. This template's threshold value was calculated using the network search method. Finally, generalized instantaneous response functions are used to investigate the effects of monetary policy and inflation.

Keywords

Banking Business Performance financial performance Iraq. Monetary Policy Components

AL-Qadisiyah Journal For Administrative and Economic sciences

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