ALBAHITH ALALAMI

The philosopher and social psychologist Erich Fromm (1900-1980), in his book "Escape from Freedom" highlighted the distinction between the "I" of the authoritarian personality and the "I" of the destructive personality based on their stance towards "the other." The former (the authoritarian self) relies on a submissive, enslaving formula, where the "I" is the master/dominator/controller/strong, while "the other" is the servant/submissive/controlled/weak, essential for perpetuating this formula. In contrast, the latter (the destructive self) relies on an annihilating, negating formula, where the "I" is existence/killer/destroyer/persistent, while "the other" is non-existence/killed/destroyed/temporary. From these two formulas stem all extremist violent tendencies and practices.
In a world teeming with such tendencies and practices, delving into the structures of these formulas becomes a paramount existential necessity, especially since these formulas permeate every facet of life: personal, political, social, religious, media, economic, and academic, transforming the world into arenas of bloody conflicts, disfiguring the "I" and annihilating the "other."
Researchers have studied the psychological-social dynamics of these formulas. However, there hasn't been a comprehensive approach employing "dogmatism" as discourse to explore the structural essence of these formulas, which this study aims to achieve.
In his book "The Open and Closed Mind: Investigations into the Nature of Belief Systems and Personality Systems" social psychologist Milton Rokeach (1918-1988) studied the "Dogmatic Mentality": a relatively closed cognitive system of beliefs and non-beliefs organized around a core set of beliefs related to the dangerousness and threat of the world and a middle set of beliefs associated with absolute dominant power. When this structure crystallizes as a discourse, it widens, deepens, and solidifies, dissolving the "I" into "power" and negating "the other" as an independent, equal human entity, becoming, in communicative and media outcomes, material for manipulation and intimidation.

The research aims to outline a governmental and societal communicative vision grounded in the principles of sustainable development within Iraqi governmental institutions. This is achieved by public relations practitioners incorporating these concepts and enhancing public awareness of them. Iraqi governmental institutions cannot deviate from the international pattern and societal mood that encompass the goals of sustainable development. The growing international and local interest in environmental issues has influenced governmental stances and actions towards the public.
The research's main problem revolves around addressing a pivotal question: What are the levels of empowerment of public relations practitioners in achieving sustainable development goals within governmental institutions?
The primary objective of the research is to unveil the extent to which public relations practitioners perceive the required levels of sustainable development both domestically and externally and in their professional lives. Public relations and media practitioners are keen on educating about the significance and legitimacy of sustainable development. Their performance and success in fulfilling this role depend on their conviction and their ability to understand and adopt behaviors that align with sustainable development objectives.
The study made several conclusions, most notably that public relations practitioners are aware of what is expected of an individual at home, externally, and at work. Additionally, the youth demographic is the most informed about sustainable development concepts and principles, making them more positive in their interactions with the requirements and behaviors of these principles, whether at home, in the community, or at work.

This study intends to examine the content of photo coverage related to the Gulf Cup (Gulf 25) as presented by Iraqi photojournalists on Instagram between 02/01/2023 and 27/01/2023. Utilizing content analysis, the two researchers employed the survey method to evaluate 674 digital photos posted by seven photojournalists specializing in this sporting event, which concluded with the Iraqi team's victory in the city of Basra.
Key findings from the study include:
1. The Category "Photos from the Gulf Cup matches" predominated, accounting for 291 instances or 42.794% of the total.
2. Photojournalists exhibited a keen interest in capturing images of attending fans and documenting celebrations surrounding the Gulf Cup.
3. Notably, despite the presence of children with cancer and those with special needs at the Gulf Cup, the research observed minimal photographic coverage of this significant societal segment.

The research aims to identify the predominant habits and behaviors promoted by American action films frequently streamed on Cinemana website—a specialized platform for streaming films and series as the most followed platform. This platform offers a range of film genres, including the latest releases, free of charge. Using a simple random sampling method, twenty action films were selected for the study. Consequently, the researcher opted for a descriptive-analytical approach, deemed most appropriate for achieving the research objectives, employing content analysis as a tool to scrutinize these films. The findings highlighted that behavioral habits associated with scenes of violence, destruction, sabotage, revenge, and threats ranked highest. The results pertaining to behavioral habits like murder scenes and threats also emerged prominently in the analytical study, indicating their negative influence by ingraining such habits and integrating them into an individual's daily behavior.

The core idea of this study revolves around the news coverage by Iraqi satellite channels regarding corruption issues and their implications on the public's perception of the political process. The researcher designed a content analysis form encompassing both primary and sub-categories of news bulletins from the channels, Dijlah and Al-Itijah, spanning from 01/06/2021 to 31/08/2021, using a comprehensive enumeration method. The chosen timeframe preceded the parliamentary elections held in October 2021. Employing a descriptive-analytical approach coupled with observation, the researcher derived results that met the study's objectives. Among these findings, news items enhanced with video content topped the categories concerning visual news treatment and reporting. Moreover, news items supplemented with artistic reports ranked highest in the news presentation techniques adopted by the researched channels regarding corruption topics. Political corruption topics led the thematic focus, while administrative and financial corruption ranked second among all themes covered by the channels in their news bulletins. Additionally, the reasons framework stood out as the primary category among all frames discussed by the researched channels.

The research aims to identify and diagnose the public relations strategies in its digital online communications by the United Nations High Commissioner for Refugees (UNHCR) in managing the crisis of Iraqi refugees in Turkey. A content analysis form was designed for the digital content of the UNHCR's website dedicated to topics and issues concerning Iraqi refugees that were covered by the site, adopting a comprehensive enumeration approach. The study covered the period from 01/03/2022, to 30/06/2022. The research yielded several key findings, including the predominant use of media, advertising, and education strategies in managing the crisis of Iraqi refugees in Turkey. News and reports ranked first among the media arts used in public relations. There is evident cooperation between the public relations departments of the UNHCR and the Iraqi embassy in Turkey in managing political crises.