Abstract
The vast development of electronic technologies in various fields of life , including
communications and media at the beginning of this century led to fundamental changes ,
affected clearly in architectural design and formation of building facades and create a
completely new architectural phenomenon which is a mix between architecture and media . This
hybrid phenomenon was named as Media Architecture.
Over time , Media Architecture involved in numerous applications and had a wide range
of architectural and urban activities , at the same time , different display technologies and
numerous manifestations were appeared.
The emergence of these display technologies were accompanied by new specific problems
and challenges from several design aspects , these challenges were different from one display
technology to another which required more studies and researches.
This study deals with comparing different display technologies according to specific design characteristics (integration , flexibility , lighting and visual comfort , and media facade
shape ). This study concentrated particularly on the application of Media Architecture in exterior building facades and electronic display technologies that change their appearance by use of color and light , this required a comprehensive classification to these technologies
depending on the previous studies in line with the determinants of this study. The study showed
variations between some of these display technologies in accordance with the design
characteristics , and similarities between others. Number of recommendations was drawn in this
study considering the possibility of applying this approach in our traditional architecture in
future, and design indices that must be taken into consideration in order to avoid their
disadvantages.
communications and media at the beginning of this century led to fundamental changes ,
affected clearly in architectural design and formation of building facades and create a
completely new architectural phenomenon which is a mix between architecture and media . This
hybrid phenomenon was named as Media Architecture.
Over time , Media Architecture involved in numerous applications and had a wide range
of architectural and urban activities , at the same time , different display technologies and
numerous manifestations were appeared.
The emergence of these display technologies were accompanied by new specific problems
and challenges from several design aspects , these challenges were different from one display
technology to another which required more studies and researches.
This study deals with comparing different display technologies according to specific design characteristics (integration , flexibility , lighting and visual comfort , and media facade
shape ). This study concentrated particularly on the application of Media Architecture in exterior building facades and electronic display technologies that change their appearance by use of color and light , this required a comprehensive classification to these technologies
depending on the previous studies in line with the determinants of this study. The study showed
variations between some of these display technologies in accordance with the design
characteristics , and similarities between others. Number of recommendations was drawn in this
study considering the possibility of applying this approach in our traditional architecture in
future, and design indices that must be taken into consideration in order to avoid their
disadvantages.
Keywords
flexibility
integration
lighting and visual comfort
Media architecture
media facades shape
Abstract
معماریة جدیدة ھي مزیج مابین العمارة ووسائل الإعلام والتي سمیت بالعمارة الإعلامیة.
تقنیات عرض مختلفة لھذا النوع من العمارة وتعددت مظاھرھا.
رافق ظھور ھذه التقنیات مشكلات
تطلب الوقوف عندھا ودراستھا وتصنیفھا .
(التكامل ، المرونة ، الإضاءة والراحة البصریة ، شكل واجھة المبنى).
وال محددة
الدراسة بالنتیجة تباینا بین بعض ھذه التقنیات وفقا لخصائص
أخرى. كما أدرجت الدراسة عدد من التوصیات حول إمكانیة تطبیق ھذه التجربة في عمارتنا المحلیة مستقبلا والمؤشرات
التصمیمیة التي یجب ان تؤخذ بنظر الاعتبار لتفادي سلبیاتھا .
تقنیات عرض مختلفة لھذا النوع من العمارة وتعددت مظاھرھا.
رافق ظھور ھذه التقنیات مشكلات
تطلب الوقوف عندھا ودراستھا وتصنیفھا .
(التكامل ، المرونة ، الإضاءة والراحة البصریة ، شكل واجھة المبنى).
وال محددة
الدراسة بالنتیجة تباینا بین بعض ھذه التقنیات وفقا لخصائص
أخرى. كما أدرجت الدراسة عدد من التوصیات حول إمكانیة تطبیق ھذه التجربة في عمارتنا المحلیة مستقبلا والمؤشرات
التصمیمیة التي یجب ان تؤخذ بنظر الاعتبار لتفادي سلبیاتھا .
Keywords
العمارة الاعلامیة ، التكامل، المرونة، الاضاءة والراحة البصریة، شكل الواجھة الاعلامیة