NTU Journal for Administrative and Human Sciences

Knowledge-intensive organizations rely on their specialized knowledge and expertise to develop and market innovative products and services. Marketing innovation is also necessary for these organizations to stay ahead of competitors and attract customers by communicating the value of their offers effectively. The study came to determine the role of knowledge-intensive organizations in enhancing marketing innovation, through An exploratory study of a sample of engineering offices operating in the city of Mosul. Due to the limited research and studies that dealt with the relationship between these two variables, the two researchers took the two variables within a broad framework in an attempt to study the relationship and impact between them. The study used the descriptive analytical approach. The study included a random sample consisting of (98) A person working in these organizations, and the study relied on the questionnaire to collect information, which is two types of information: the first is introductory and includes general information about the sample studied, and the second is related to the variables studied. A number of specialized statistical analyzes were used in the study for the purpose of analyzing the data obtained by relying on the statistical program (SPSS) One of the most prominent results of the study is the presence of a positive statistical relationship for knowledge-intensive organizations in enhancing marketing innovation.

The current research aims to study the effect of electronic spoken word in enhancing purchasing behavior among students at the University of Mosul, as electronic spoken word represents one of the most interactive and widespread means of communication, and therefore it is expected to have an effective effect (positive or negative) on the purchasing behavior of individuals. In order to achieve this goal, the research model was designed, starting to confront competitive changes and challenges, as the independent variable represented by the electronic spoken word represented by (credibility of information, quality of information, usefulness of information, attitude toward information), and the dependent variable represented by purchasing behavior, which is (attitudes toward purchasing via Internet, beliefs underlying the buying situation, expected risks, personal standards). The research relied on the descriptive analytical method, and the questionnaire form was designed based on previous studies as a tool for collecting data. Two hypotheses emerged from the research model, and the data were analyzed using SPSS.V.25 & AMOS.V. (24) to describe the study variables and test its hypotheses using the confirmatory factor analysis method. The statistical results showed that there is a significant influence relationship between the electronic spoken word and And purchasing behavior was in the positive direction with the emergence of a discrepancy between the dimensions and between the variables within one dimension. The researcher suggested that the individuals in the research sample should attract current or potential individuals if they were able to provide services of distinguished quality and specifications, as individuals could share their experience via... The Internet in a way that allows them to obtain services that may satisfy their renewed needs and desires

The research aimed to determine the possibility of adopting the strategic lens according to a number of its dimensions, by diagnosing the reality of the scientific departments of the University of Mosul adopting the dimensions of the strategic lens (stakeholder engagement, resource mobilization, knowledge development, culture management) and the extent of their readiness to adopt these dimensions. The sample population was chosen as The heads of scientific departments at the University of Mosul became a field for research into the extent of these departments’ need for a strategic lens. This was reinforced by the researcher’s close knowledge of the problems they suffer from, which was confirmed by field visits conducted by the researcher with officials in the scientific departments. The questionnaire form was used as a tool to obtain the data you needed from the study sample, which included all officials in the scientific departments, numbering (57) heads. After distributing the questionnaire forms, (40) questionnaires valid for measurement were retrieved. By adopting ready-made statistical programs (SPSS. V25) and the package (AMO. V25) to test the research hypotheses and ensure their validity. Based on the results of the research, a set of conclusions were drawn up, the most important of which was the need for the heads of scientific departments at the University of Mosul to pay attention to adopting the concept of the strategic lens as an administrative culture, with the need to create a work environment for communication between teachers in order to solve the problems they face.

The research aims to demonstrate the importance of adopting IPSAS in Iraq. And identify the requirements and challenges we face for its adoption in Iraq. The research is based on three hypotheses that the adoption of international accounting standards for the public sector in Iraq contributes to increasing the efficiency and effectiveness of the Iraqi government accounting system. The most important requirements for adopting them is to provide a legislative basis for adopting standards, and one of the most important challenges facing their adoption in Iraq is the impact of adoption on the relationship between the government accounting system and the state’s general budget and the instability of IPSAS standards due to their many amendments. The research adopted the descriptive analytical method to achieve the research objectives and test its hypotheses. The research reached a number of conclusions, the most important of which is: Adopting IPSASs contributes to enhancing the efficiency of public financial management in managing public sector resources, by increasing the transparency of information, raising the efficiency and effectiveness of public procedures, supporting the issue, and evaluating the performance of public sector units. He also presented a number of recommendations, the most important of which is, the adoption of IPSASs should take place according to a timetable designed according to an in-depth analytical study that specifies the basic application steps and the transitional stages for adopting the standards.

The current research aims to identify the role of enlightened leadership as an independent variable in terms of its dimensions represented by (role model, developer, servant, visionary, communicator, adaptive) in enriching human resources as a dependent variable in terms of its dimensions represented by (psychological enrichment, cognitive enrichment, technical enrichment) at the University of Duhok. The research relied on statistical methods according to the program (SPSS, Ver. 26), the program (AMOS, Ver. 24) and (descriptive analytical method) in processing the data related to the research, while the questionnaire was used as a main tool in collecting data and information from a random sample consisting of (195) researchers from the functional staff in the researched organizations. The research reached several results that confirmed the existence of correlation and direct moral influence between enlightened leadership and enriching human resources at the level of their total and partial dimensions. In light of this, several proposals were presented that emphasize the need to pay attention to enlightened leadership and work to possess the dimensions that express it and apply them to enhance the enrichment of human resources.

The current research aims to diagnose the dimensions of the golden marketing square in both (Al-Nour Private University and Al-Hadbaa University College), and to achieve what it aimed to, the research adopted the (descriptive-analytical) approach in presenting the intellectual frameworks, processing the data, analyzing it, and then interpreting it, after a community was identified. Searching in a number of colleges affiliated with Al-Nour and Al-Hadbaa Private Universities, and selecting a random sample, the size of which was (2573) students, and the research used a set of statistical tools and methods to analyze the answers of the individuals surveyed, which included (arithmetic mean, standard deviation, response percentage), through Using the statistical package (SPSS V.26), the research reached a set of conclusions, the most important of which is the availability of the dimensions of the golden marketing square represented by (mental image, positioning, satisfaction, and loyalty) in the universities investigated, from the point of view of the students enrolled in them, and in a way that reflects the management’s awareness of The universities studied highlighted the importance of these dimensions and that the universities’ promotional efforts are effective and reach the target audience well, The university administration uses effective marketing strategies to display its advantages and services, which contributes to them making informed decisions regarding enrollment, The study concludes with a set of recommendations, the most important of which is the need to strive to develop strong relationships with local and international media to spread positive news about universities, Hosting press conferences and media events to showcase the academic and research successes of universities. In addition to publishing periodic reports on new research and the innovations achieved in it, By forming a multidisciplinary work team that includes members of senior management, faculty members, and student representatives, The role of this team is to study and evaluate the current needs of students and determine future steps.

the research aimed to measure the relationship and impact between organizational ambidexterity and organizational brilliance in the Al-Awaleel Private Schools Group, as one of the most prominent schools in the city of Mosul, where it has drawn a path that distinguishes it from its counterparts, crowned with its success and still continues with its distinguished giving. (Exploring opportunities, exploiting opportunities) were adopted as dimensions of organizational ambidexterity, while the dimensions of organizational brilliance were represented by (brilliance in leadership, brilliance in service and innovation, brilliance in knowledge). The research problem focused on raising a set of questions, most notably the extent of the organization's interest in organizational ambidexterity and organizational brilliance. The research adopted the descriptive analytical approach in presenting the theoretical and analytical frameworks in the practical aspect. As for the research field, it was represented by the Al-Awaleel Private Schools Group. The sample was selected using a comprehensive survey method, amounting to (133) teachers. The researchers relied on the questionnaire form as a main tool in collecting data, and a number of Statistical methods for processing data and testing research hypotheses. The research reached a set of results, the most important of which is the existence of a significant correlation between organizational ambidexterity in terms of its dimensions in organizational brilliance. Keywords : organizational ambidexterity, organizational brilliance, Al-Awaleel Private Schools Group.

Quiet Quitting is considered as one of the most prominent contemporary issues that represents a challenge to business organizations globally in the fields of human resources management and organizational behavior as well as on the level of organization leadership, as it constitutes one of the negative behaviors among employees. Accordingly, the research aimed to measure the level of Quiet Quitting among employees at University of Mosul; by using the questionnaire as a tool for collecting data; and by adopting the quantitative analytical approach. The research field was University of Mosul, and the university employees represented the research community, while the sample included (353) employees of University of Mosul; and by analyzing the data, the two researchers reached a set of results, the most prominent of which was the presence of Quiet Quitting among employees in the researched field.

The study aimed to test the repercussions of emotional intelligence on the well-being of workers at Al-Nour University College in Nineveh Governorate. It adopted emotional intelligence (as an independent variable) expressed in its dimensions (self-awareness, self-management, motivation, empathy, social skills) and the well-being of workers (as a dependent variable) represented by With its dimensions (psychological well-being, workplace well-being, life well-being), in an attempt to address a research problem that states: “Does the well-being of employees in the organization under study depend on its leaders adopting the dimensions that express emotional intelligence ?”
To achieve this, the study adopted a hypothetical plan that reflects the nature of its hypotheses, which expressed the extent of the availability of the two variables of the study and the relationships of correlation and influence between them at the macro and micro levels of their dimensions. To test these hypotheses, a questionnaire was adopted and distributed to a random sample consisting of 125 respondents from the functional staff of the researched organization, the collected data was analyzed using several descriptive and analytical statistical methods in accordance with the two statistical analysis programs(SPSS V.26) . (AMOS V24).
The study reached a set of conclusions that confirmed that the leaders of the surveyed organizations possess a perception and understanding of the dimensions that express both emotional intelligence and the well-being of employees, as well as the repercussions of emotional intelligence on the well-being of employees through the presence of correlations and moral influence between them (the two variables of the study) and at the macro and micro levels of their dimensions. In light of these conclusions, several proposals were presented to the organizations in general and the researched organizations in particular, including the need to pay attention to emotional intelligence and work to possess the dimensions that express it, activate and apply it in a way that ensures the well-being of workers.

The current study aimed to identify the possibility of employing brilliant leadership behaviors in the field of enhancing... Job absorption: Skilled leadership behaviors were tested through two types of behaviors, namely (closed and open), while job absorption was tested through its three dimensions (sincerity and dedication to work, integration into work, enthusiasm at work) An analytical study of the opinions of a sample of individuals working in the Nineveh Education Directorate. The sample was represented by (67) individuals. The questionnaire was used as the main tool for collecting data. The study adopted the descriptive analytical approach in its procedures. A set of statistical methods were also used to analyze the data and test hypotheses, including (the mean Arithmetic, standard deviation, simple correlation matrix, and regression analysis) and depending on the software package, ) SPSSV.26) Accordingly, a hypothetical diagram was designed that explains the correlation and influence between the main study variables and their dimensions Accordingly, the study reached a set of conclusions, the most important of which was the existence of a direct and morally significant correlation and influence between brilliant leadership behaviors and job engagement. This result reflects the ability of the administrative leadership in the organization under study to enhance the job engagement of working individuals.