Al-Academy

This study aims to deeply understand the (aesthetic formation) of the duality (sound and silence) in the theatrical actor’s performance by analyzing all the technical, aesthetic and psychological factors associated with (sound and silence) to reach a clear understanding of their impact on the actor’s performance and his success in communicating effectively with the audience. Therefore, New techniques will be highlighted to enhance the actor’s abilities in expressing thoughts and feelings through (voice and silence) in conveying the theatrical message, in addition to the importance of physical factors with physical language in feeding the actor’s performance of the character. This research will contribute to deepening our understanding of the actor’s tools that enhance the development of his abilities. Performance on stage .
This is what was explained in the research chapters represented by the first chapter (methodological framework) and the second chapter, which consisted of the first topic (the aesthetic concept of duality of form and morphology) and the second topic (the effectiveness of sound and silence in acting performance), leading to the third chapter (research procedures), which included an analysis of the play (Hope) and Chapter Four (Results and Conclusions, including):
1- Both (Sound and Silence) clearly depict the psychological state of the two characters (Amal and Basem) through performative transformations on the physical and vocal levels.
2- The audio system intended to add a state of instability and stability to the physical system through the emotions of the two characters throughout the show.
Keywords: form, beauty, sound, silence.

The topic of alienation is one of the philosophical, social and psychological problems that has been widely researched in contemporary human thought, and in various aspects of literature, philosophy, arts, sociology, economics and others. The concepts of alienation have become popular in cinema, and artistic trends have focused on the alienated character, as an image that reflects what contemporary man suffers from the pressures of technological tendencies that lead to marginalization and crushing of human existence and isolating him from the capabilities that control the world's systems and theories of control. The importance of the research also lies in the feasibility of employing the structure of the alienated character in the narrative film and the extents that this character can reach. As for the goal of this study, it was represented in studying the case of alienation in cinema, and studying the structure of the alienated character and its distinguished role in the narrative film. The theoretical framework included three topics: the first: alienation... the term and concept, the second: the structure of the alienated character, and the third topic: the alienated character in the narrative film. The third chapter contained the research methodology and the research sample, as well as the analysis of samples, and the research concluded with the results, conclusions, recommendations and a list of sources

The researcher tried to show the impact of environmental and community issues and embody the vital role of the constant and variable and what has become of contemporary trends and their interaction with each other and reflect this interaction in the creation of new technical methods that require research and deep treatment by asking: What is the environmental Demonstration between the constant and the variable in the work of ceramics?
The research focuses on the work of the artist Sajida Al-Mashaikhi in particular, which provides an in-depth study of her artistic orientations and seeks towards enhancing awareness of environmental issues through art, which may be far from other studies, and then determine the importance of research and its need, and confirm the specific research goal by revealing the environmental Demonstration between the constant and variable in the ceramic works of Sajida Al-Mashaikhi. The most important and prominent indicators for analyzing research samples, including that the essence of assets is constant and reality is variable in new textile structures is governed at every moment by the factor of time. The third chapter explained the presentation of research procedures with the research community and its sample, determining the descriptive approach and analyzing the selected research sample with three ceramic models ((Arabic letter, heritage, horses)), The analysis tool is based on observation. They change according to the nature of the forms.

This study addresses the topic of loss as one of the most profound and impactful human experiences, examining how the human eye is used as a visual symbol to express feelings of grief and the stages of accepting loss in contemporary art. The study seeks to provide a deeper understanding of the role of the human eye as a visual symbol and a visual medium that reflects various emotional reactions, by examining some contemporary visual practices. The importance of the research is highlighted by the integration of physiology and artistic symbolism, which opens a new horizon for developing artworks that express complex emotional experiences.
The study relied on a descriptive and analytical approach by reviewing and analyzing selected artworks by contemporary artists. Artists relied on the human eye as a primary symbol of expression and as a visual medium that has not been sufficiently employed artistically. The study also focused on the use of symbolic connotations associated with the eye, in addition to examining the physiological changes that occur in the eye during grief, through a review of relevant scientific and artistic literature. A purposive sample of five artworks by artists who used the eye in various expressive ways was analyzed.
The results showed that the human eye is a powerful visual tool for expressing feelings of loss as well as various emotional feelings. The characteristics of the iris and pupil change depending on the emotional state of the artwork, enhancing the impact of the artwork on the recipient. The study also demonstrated the diversity of eye symbolism among the artists under study. The paper recommends further research linking human physiology to contemporary visual practices, particularly encouraging artists to explore the manifestations of the human eye as a symbol for expressing profound human experiences, with a focus on using innovative techniques and materials to enrich visual art.

Assistive technology lies in designing innovative and multi-use furniture for the category of pilgrims, who are considered special categories according to the modern concept, as stated in the studies, in order to create a comfortable design atmosphere that facilitates the performance of high-quality Hajj rituals. The research aimed to design innovative multi-use furniture using assistive technology for the category of pilgrims to the House of God in the pilgrims' residences in Makkah Al-Mukarramah, in line with the 2030 vision of the Kingdom of Saudi Arabia. The importance came in designing innovative multi-use furniture using assistive technology for the category of pilgrims to the House of God in the pilgrims' residences to enhance moral and physical comfort. The study also followed the descriptive analytical approach represented in describing and analyzing the design by collecting data and presenting innovative designs in order to achieve the goal of the study. The results showed the positivity of the proposed design and its contribution to meeting the needs of the pilgrims. As for the recommendations, they came with the importance of conducting studies in the field of interior design for pilgrims' housing in line with achieving the 2030 vision of the Kingdom of Saudi Arabia.

Cubism, with its philosophical and technical character at the same time, is based on formal outcomes that are compatible with the paths of formal formations in design as one of the applied arts. The design process represents a movement of creative activity in the artistic field and what it embodies in meeting functional and performance needs according to visual discourses that include within them vocabulary and symbols that take a form. Varied relationships in producing a different style depending on cultural and social change, which are closely linked to change in time and development in technical fields.
The relationships that characterize the characteristics of the Cubist school are artistically reflected in the fields of graphic design through the formal constructivism of Cubism. It is also characterized as a method and direction that appears to be at a clear level of fundamental understanding of the development of contemporary concepts and ideas in the arts of design in general and graphic art in particular.

This research explores ceramic innovation and its role in designing souvenirs that enhance national cultural identity by integrating traditional elements with modern design. Six ceramic product groups, including incense burners, vases, and decorative plates, were developed incorporating authentic cultural symbols such as Qat Asiri motifs and Arabic calligraphy. Data were collected through evaluations by 23 specialized experts using a questionnaire that measured aesthetics, innovation, cultural symbolism, functionality, and market competitiveness. The results indicate strong acceptance of designs that successfully blend tradition with modernity, particularly excelling in innovation and cultural symbolism. The study concludes that enhancing the integration of heritage with contemporary design significantly strengthens national cultural identity and contributes to the development of competitive products both locally and globally. The research recommends further studies and the development of marketing strategies to maximize the impact of these innovative ceramic designs.

The current research includes four chapters , First chapter include a problem of the research which determined by [what is the isomorphism and its approximation in Islamic arts ornaments] , The second chapter includes three researches : concept of isomorphism , and references of ornamental shape , Aspects of decorative embellishment in Islamic art , as for the third chapter stated for search procedures , In light of it, the analysis was conducted in which the researcher relied on the system ,Descriptive and analytical in the process of analyzing models selected from the entire research community in accordance with the data of the content that embodies one of the sides of the concept of conformity. As for the fourth chapter, it included a number of results, including: It embodies their succession in works, formulation, performance, and type (gender) embodies a decorative composition that represents a situation Of the morphology, it led to the filling of meaning in the eyewitness through manipulation of the structural descriptions and the withdrawal of the decorative form in a way that achieves a dual function through naturalization (reading - decorative). The conclusions, including: that the ability and experience of the decorator have the most prominent role in choosing the optimal and appropriate methods of the appearance of the decorations, and they may be The adaptability and flexibility that characterize Islamic art decorations play a role in the ease of formation and combination, as these components demonstrate the artist’s ingenuity and skill in designing complex and interwoven shapes, which gives the artwork a high artistic value. The fourth chapter concluded with a proposal that could be a later study (representations of addition in the decorations of Islamic art).

The Kingdom’s Vision 2030 is keen to pay attention to human development and enhance efforts that match the results of the training process with the needs of the local labor market. Saudi girls are considered a strong element of the nation, so the Kingdom embraces their development, investing in their energies and enabling them to obtain all appropriate opportunities to build their future and contribute to the development of society and the economy.
Industry in the current era is one of the most important pillars and pillars of the economic structure, and its industrial activity depends on the necessity of preparing trained technical personnel and human resources and developing them constantly to ensure the success and stability of the efficiency of this industry, through which it can contribute to advancing the wheel of development.
Universities and educational institutions are considered the greatest common denominator in any comprehensive development process taking place in the Kingdom of Saudi Arabia, as they are primarily concerned with developing trained human resources to participate in advancing the wheel of production.
The research aims to :
1. Design a clothing production unit for work training according to the productivity of ready-made clothing factories.
2. Measuring the degree of acceptance of specialists and trainees for the proposed design of the clothing production unit according to the productivity of ready-made clothing factories.
3. Preparing the technical file for manufacturing the dress in the proposed production unit according to the productivity of the clothing factories.
The search found :
1. There are statistically significant differences between the average scores of the trainees in the pre- and post-application of a clothing production unit for job training according to the productivity of ready-made clothing factories, in favor of the post-application.
2. There are statistically significant differences between the average scores of the trainees in the pre- and post-application of skill performance in favor of the post-application.
The search recommended :
1. Benefiting from the results of designing the production unit for the clothing industry to encourage female students to open ready-made clothing projects.
2. Preparing training programs for female students and graduates in the field of clothing manufacturing to develop their knowledge and skills regarding this field and open job opportunities for them.
3. Encouraging female students and graduates to participate in community service to train girls in school classes on the principles of knitting techniques in a scientific manner under institutional supervision.

Cinema and television are considered among the most important media influencing societies and peoples through the use and use of elements of cinematic language, simulating all aspects of real life, or simulating the world of imagination and hypotheticals, and embodying them through sound and image in accordance with aesthetic and expressive techniques Preparing ideological messages addressed to the recipients, the aim of which is to convey political or social viewpoints to create influence through intellectual communication through artistic productions in cinema and television, transcending the boundaries of time and place, and with the breadth of the horizon and its speed of spread in terms of employment through satellite broadcasting and global Internet channels. Among them is the ideological intellectual work in the work of counter-cinema that relies on falsification and distorting the reputation and values of the target. Among them are the efforts to falsify authentic Arab values and target them through artistic productions and work to retaliate against them through cultural communication through cinema and television to give an image that contributes to distorting facts and transmitting traditions, cultures and history. fake and misleading, It is consistent with the goals of the creator of the work through events that influence and shape social values and emulate global public opinion with what is made in the production machine and the film industry, which sheds light in a way that is different from the facts. It is then a cultural and artistic means of disseminating ideas among different peoples through the elements of the moving image and the flexibility it possesses in translation and dubbing techniques in all languages. And work to criticize societal values in their various titles and re-introduce new contexts that work to re-present a new ideological image that contradicts the original, across the temporal and spatial environment. As the research aims to study the topic in all its aspects, and from this standpoint, the researcher formulated the research problem with the following question: What are the uses and artistic treatments of anti-cinema and its ideological work on falsifying Arab values, as the importance of the research and the need for it lies in revealing the data and specificity of cinematic discourse through it. In addition to being a resource for students and researchers, Since it aims to reveal the artistic uses and treatments of anti-cinema and its ideological work on falsifying Arab values, the descriptive approach (content analysis) was adopted as it is more appropriate for achieving the goals and reaching the desired results

Lighting is an important and effective element in architecture, and the reason for the individual's interaction with space and mass. Lighting design is a mixture of science and art. It is a design, creative and artistic process to highlight the aesthetic and functional values in architecture.
Color plays a decisive elemental role in interior architecture. The choice of colors can greatly affect the overall design. One of the main reasons why color is essential in architecture is its ability to influence the psychology of individuals.
The aim of the research was to know the psychological effects of lighting and colors and to study their effect in highlighting the functional and aesthetic values of the interior spaces in the home, in addition to reaching the differences between the sample items according to the demographic variables and finding the relationships between them.
The most important results reached by the researcher were:
1- There is a statistical difference between the averages of the sample individuals in the effect of the lighting and color elements in highlighting the functional and aesthetic values of the interior spaces of the residence.
2- There is a positive direct correlation between the effect of the lighting and color elements in highlighting the functional and aesthetic values of the interior spaces of the residence and the demographic variables.
3- The difference in the percentage of participation of the factors affecting the highlighting of values.
The researcher recommended a set of recommendations:
1- Holding training courses and programs for female students and graduates to train them on how to achieve a balance between lighting and color to increase their positive impact on the interior designs of buildings according to different spaces.
2- The necessity of achieving home sustainability standards by making maximum use of interior spaces through distributing different lighting.
3- Community service units cooperate with specialized colleges to hold advisory meetings for various segments of society to increase their awareness in a scientific manner regarding the effect of lighting and color on the interior spaces of buildings.

Graphic design is an important vital tributary that represents a visual identity for a society, group, or even at the individual level through symbols, signs, or formal patterns. The research deals with part of the bohemian phenomenon that arose in Europe. The research problem is summarized in the following question: “What is the bohemian style and its implications in graphic poster design?” Contemporary? As for the goal of the research, it revolved around “revealing the reflections of the bohemian style in contemporary graphic design.” In the second chapter, the theoretical framework was divided into four axes: first, “bohemianism, the concept and origins, the second axis, the reasons for its emergence and spread, and then the second main axis, which is.” "Representations of Bohemianism in plastic art, and the last topic focused on" Manifestations of Bohemian reflection in graphic design. As for the third chapter, the researcher followed the descriptive approach by choosing four models that were analyzed according to the analysis form approved by a number of experts in the specialty. The researcher arrived at the conclusion in the fourth chapter. To the most important results: Firstly, the Bohemian style was embodied through elements within the design and structural vocabulary that are characterized by different characteristics. Then came the conclusions, the most important of which is first: “The plans and drawings represent various forms of effective means that convey the bohemian symbols within the design and give a cohesive impression of the bohemian visual identity.” Then the recommendations, and then a list of references and sources.

current research aims to identify the aesthetic concepts for the art of preparing the space, to create an innovative drafting formula for ceramics, and to achieve this, a semi-experimental descriptive approach was used, and it consisted of a group of ceramic pieces, which is: (ceramic cup, vase, plate, collection of ceramic drops, ceramic jar) To convert them from utilitarian ceramic pieces into aesthetic works, and it became clear from the research results that the aesthetic concepts for the art of preparation in space influenced the visual thinking and the aspect by creating ceramic pieces, as creativity achieved a modern aesthetic vision of ceramic pieces through the art of processing in space, and we was taken advantage of utilitarian pieces and ceramics by transforming them into aesthetic works equipped in the space.

The research entitled (Representations of endless, reticular modernity in contemporary Iraqi art and its role in the productions of art education students) consisted of four chapters. The first chapter defined the methodological framework of the research, which began with the problem and ended with the following question: What are the representations of endless, reticular modernity in contemporary Iraqi art, and what is its role in the products of education students? Artistic? The first chapter also included the goal of the research, its importance, and the need for it. The second chapter included two sections. The first section dealt with the infinite networked modernity, while the second section dealt with: contemporary Iraqi art (representations after post-modernism), while the third section devoted the research procedures, which included The research community and its sample. The researcher adopted the (descriptive) research method as it is the closest approach to achieving the research goal. The research included a population of (10) artistic products. The researcher chose a purposive sample of (3) artistic products. The researcher designed his research tool based on the indicators of the theoretical framework . And previous studies, validity and reliability were extracted, and the chapter concluded with an analysis of the samples, in light of the resultsThe research resulted in a number of recommendations and proposals.

Educational units are considered one of the forms of curriculum development to benefit the new information revolution. They are an organization planned in a way that includes the educational material, methods, accompanying educational activities and teaching methods, in addition to the evaluation process, which together leads to achieving the desired goals To go through the experiences that entail It requires the learner to acquire information, skills and attitudes.
The researcher aimed to build an educational unit to develop female students’ skills in manufacturing graduation clothes and accessories using sustainable materials and measuring their effectiveness.

The research followed the quasi-experimental approach, and the research sample consisted of (25) female students from the College of Design at Umm Al-Qura University, and the educational unit was implemented in the academic year (2022 AD).

The current research aimed to study and analyze the designs of medical beds used by the physically disabled (paralyzed of the lower limbs), to know and understand the extent to which these designs are suitable for the health condition of the disabled and to work on identifying the necessary design modifications to match the functional requirements of this segment.
The research was limited to the designs of medical beds for the period (2023-2024) available in hospitals, specialized rehabilitation centers, and medical supply shops.
Descriptive analysis was used, data collection, observation, sample surveying and then analyzing and interpreting data.
The most important results were; sample models recorded a clear functional weakness in terms of usability compared to the health condition of the disabled, lack of motor system in raising and lowering the bed led to the weakness of the current designs, which negatively affected the efficiency of use by the disabled

Human interest in murals is due to deep intellectual roots, in addition to their educational and aesthetic value for students. The school environment will also include inspiring visual elements that contribute to awakening enthusiasm, happiness and activity among students. This effect comes from the need to absorb, perceive and receive the educational and aesthetic elements of the mural that it contains As the student represents the target part, and thus attracts the eyes of students in the school mural, the real effectiveness gained by the elements and their influence comes depending on the quality of the mural and the amount of treatment. The orientation is represented according to the relationship itself, which can be achieved within the student's imagination, as well as what these visual formations raise for the mural, and what its cognitive function achieves in terms of meanings, symbols and indications embodied in the student. The importance of the school mural, and its priorities follow the design treatments of the teachers and teachers of art education. Therefore, the research problem was revealed by the following question:
(What is the role of school murals in general education, the third Rusafa)?
While the goal of the research was determined in: (identifying the school murals and what they achieve in general education, the third Rusafa), the theoretical framework focused on several topics, as the first topic dealt with: (the educational data of the school murals in the General Directorate of Education, the third Rusafa), and the second: (the aesthetic data of the murals School in the General Directorate for Education Rusafa III) and the third: (types of school murals), then three models were described and analyzed, based on the paragraphs of the analysis derived from the theoretical framework, and the indicators that resulted from it.

Islamic art motifs are a fertile source of art and science. Islamic art has touched upon many fields of applied arts, such as pottery, ceramics, glass, metals, textiles, and wood. Museums play a role in highlighting the heritage of Islamic art in its various artistic styles, which can be highlighted in the educational process at universities and help artists understand various Islamic artworks. This research aims to explore the Islamic Art Department at the Louvre Museum in Paris (France) in October 2022. The research followed a descriptive, analytical, and experimental approach, using various tools to collect information, including field visits, observation cards, photography, video clips, illustrations, and the use of technical tools and artificial intelligence. The most important results resulted in the analysis of nine artworks using various techniques from Islamic art, documenting them with digital images and analyzing them using the PromeAI artificial intelligence program. Modern technologies such as the Procreate application (for redrawing Islamic art motifs) and the Figma website (for color analysis and codes for each Islamic artwork) were also used. Which helped the researcher classify the artwork in terms of the style of the Islamic era, the type of artwork, the structural and decorative design, the type of decoration, the type of material or technique used, its different colors, the city to which it belongs, and the year, if any.

The idea is the tool that makes art, as it rises above the form, so the work becomes a creative process like philosophy, determined by debate and the questioning. Here, the connection between the recipient and the function of art is broken, and the visual perception is employed with the senses, and freedom from the restrictions of formal craftsmanship is achieved, as the conceptual work goes beyond transforming reality and formulating it anew in artistic ways in absolute beauty. Therefore, reality is viewed as the primary field for aesthetic confrontation, i.e. containing a minimum of beauty, and transforming the work from content to concept, i.e. freedom from restrictions.
The research deals in its multiple chapters with the methodological framework represented by (the research problem, importance, objectives and limits) and identifying the term conceptualism in defining terms, while in the second chapter the researchers deal with the theoretical framework in several topics (1- Marcel Duchamp, the starting point of conceptual art, 2- Theater of the Absurd, the starting point of rebellion, 3- Cinema as a framework for intellectual models, 4- Contemporary trends) to come out with a list of the types of conceptual art in cinema and deals with a research sample for analysis, which is the film (Mother), produced in 2017. At the end of the research, the researchers came out with results and conclusions through what was presented in the research

Education is considered a tool and means of development, as it enables achieving efficiency in performance and production if it is properly invested and employed. It also has a return and a return that appears in building the productive and effective human element, which in turn contributes to increasing production efficiency.
The Blackboard system software allows the teacher to upload the materials he is teaching to a website, and gives the learner the opportunity to continue the learning process, as it opens the way for learners to communicate and interact with each other, and communicate with their teachers in order to do joint work in new and enjoyable ways, and helps educational institutions in Transforming the Internet into a powerful medium in the education process.
Sewing techniques vary according to the nature of the clothing product, and incomplete sewing is one of the major defects that reduce the value of the clothing product. Sewing is one of the most important processes in the manufacture of ready-made clothing because it is the basic pillar that preserves the shape, design and performance of the garment.
The research aims to :
1- Building an educational unit with the “Blackboard” system to train female students on clothing manufacturing techniques.
2- Applying the educational unit on the “Blackboard” system to train female students on clothing manufacturing techniques.
3- Measuring the effectiveness of applying the educational unit using the “Blackboard” system in providing female students with special knowledge of clothing manufacturing techniques.
4- Measuring the effectiveness of applying the educational unit using the “Blackboard” system in developing female students’ skills to implement clothing manufacturing techniques.
The search found :
1- There are statistically significant differences between the average scores of female students in the pre- and post-application of the educational unit on the “Blackboard” system for training on clothing manufacturing techniques, in favor of the post-application.
2- There are statistically significant differences between the average scores of female students in the pre- and post-application of the achievement test in favor of the post-application.
3- There are statistically significant differences between the average scores of female students in the pre- and post-application of the skill performance test in favor of the post-application.
The research recommended :
1- Establishing electronic educational units to raise the level of female students’ knowledge and skills in the field of clothing manufacturing and production to keep pace with developments in the local market for the clothing industry.
2- Encouraging female faculty members to develop academic curricula using modern educational methods and strategies to raise the academic level of female students.
3- Applying the results of the current research to specialized and non-specialized female graduates to develop their knowledge and skills regarding the ready-made garment industry, which will enable them to establish small projects.

This study dealt with the topic of (performative and technical treatments and their effectiveness in designing street furniture units), and the research included four chapters, in which the researcher dealt in the first chapter with the research methodology and the research problem, which was the following question: What are the performative treatments, in light of which the technology and its effectiveness in designing the industrial product are determined? The importance of the research was determined in shedding light on the performance and technical indicators for the design of street furniture units. The aim of the study is (to reveal the performative and technical treatments in the design of street furniture units). The second chapter (the theoretical framework for the research), which included three sections, the first section was: Performative treatments and their uses in designing street furniture units, and the second section: Technology and its concept in designing street furniture units. Then this chapter ended with indicators. The third chapter included a descriptive research methodology in analyzing the research sample, and the research population consisted of the products of street furniture units designed by (Rolando Cedeno de la Cruz), and the fourth chapter included the research results, the most important of which are:
_The sample models showed harmony and compatibility in the design

The problem of the research tagged (commercial advertisements and their role on consumer behavior) was how to effectively influence consumer behavior.
The importance of the research lies in shedding light on the study most types of commercial advertisements, or demonstrating the extent to which they can influence consumer behavior.
The research aims to demonstrate the role of commercial advertisements on consumer behavior by influencing his awareness and attitudes, as well as influencing his purchasing decision.
The limits of the research included all consumers of products and services of all types and uses, regardless of the consumers' economic, cultural and social capabilities, and regardless of their mental and physical capabilities.
The theoretical framework contained three researches. The first research included types of communication means and the concept of persuasive communication. As well as the topic of promotional activity and its importance, as well as a statement of the most important applications of advertising means.
The second section dealt with the concept of the media and the concept of advertising, and an explanation of the functions and objectives of advertising, as well as the topic of innovative thinking and ideas in advertising, and the specifications of a successful advertising idea, in addition to addressing the topic of advertising ethics.
The third section specializes in studying consumer behavior and purchasing behavior, and explaining the role of honest and false advertisements in changing the behavior of the individual consumer, while mentioning the factors influencing the behavior and purchasing decision of the individual.
The most important results and conclusions reached were the following:
1. The distinguished advertisement arouses interest through the use of modern technology in its production, through which it is possible to arouse the consumer's motives for ownership so that he can subsequently interact with the offered product to him and entice him to buy it.
2. False and misleading advertising about the nature of the industrial product, its composition, source or brand name may create an unreal or misleading impression on the consumer and encourage him to buy such a fake product.
3. Advertising activity seeks to change consumer behavior by providing all information and temptations that would change his desires and preferences for the various types of goods and services offered to him.
4. Understanding consumer behavior, motivations, and desires, and analyzing the factors affecting his consumer behavior, and how he makes the decision to buy or not, is the ultimate goal of marketing and advertising projects.
Finally, recommendations and suggestions related to the research topic were presented.

The topic of aesthetics of functional appropriation in interior design has occupied an important and wide area of attention of interior design theorists, critics, and practitioners. Accordingly, the research focused, within its general problem, on studying the topic of aesthetics of functional appropriation in the design of contemporary interior spaces, which led this study in revealing many variables and transformations over time. After embodying contemporary ideas in the design of these spaces by showing the formal design with new methods and techniques, whether in the design of visual elements or in the style of furnishing those spaces, in order to establish new sensory connections, deliberately showing those designs that possess a shifting form, psychological attraction, and suitability for the user to spend long hours inside. These are the spaces in which the conditions for comfort and adaptation must be met without the user being repulsed by them. The importance of the research was explained in directing interest in studying the aesthetics of functional citation and its representations in the design of contemporary interior spaces represented by contemporary private hospitals. The aim of the research is to reveal the aesthetic variables of functional citation in the design of interior spaces. Contemporary, setting design foundations that include functional quotation in the design of the interior spaces of the waiting hall of private hospitals in Baghdad, and the vocabulary of scientific research was crystallized in the formation of its detailed theoretical framework for these vocabulary, which are: aesthetics, quotation, functional quotation, and contemporary interior spaces, as this framework constituted an achievement of the first stage. The scientific research method in solving its problem. The second stage is applying the theoretical framework in the research procedures on which the researcher relied. The research sample was taken from the most prominent hospitals that include the aesthetics of functional quotation in their structural composition of the interior spaces. The application of research procedures also required specifying theoretical indicators for the study to be applied, the objectives of scientific research, the method of collecting information in the practical study, and analyzing its results.

In the current study (generative design and its role in developing the design of cans and packaging), the researcher studied generative design and its role in developing the field of can and packaging design, which saves the effort and time needed to develop it, by using the designer’s scientific abilities in directing those models and applications and using appropriate standards according to the scientific foundations studied from the inputs. Which contributes to enriching the design of these boxes and covers. To demonstrate this, the researcher experimented with working on the Midjournal generative intelligence design program, which is considered one of the most important generative design programs in designing packaging for perfumes from well-known brands. The researcher relied on the statistical approach in extracting sample results through... A questionnaire form through which the experience was evaluated.

Design is plastic innovation, as it is the complete process of planning something and creating it in a way that is not only satisfactory from a functional standpoint, but also brings pleasure to the soul, and this satisfies the human need utilitarianly and aesthetically at the same time.
Embroidery is one of the beautiful decorative arts that people use to decorate their clothes. It derives its decorative unity from the surrounding environment, using threads of various types, as well as beads, beads, and other materials that he can shape or add to the embroidered pieces to make them more beautiful.
Complements are the magical details of fashion that can change the overall feeling of an individual's external appearance. They are the addition of a secondary or auxiliary thing that adds a touch of beauty to the outfit, and it can be dispensed with or changed to the outfit.
The research aims to:
1- Study of metal materials used in traditional embroidery.
2- Creating decorative designs inspired by traditional embroidery motifs suitable for evening bags.
3- Finding a relationship between authenticity and modernity in borrowing from traditional decorations and designing evening bags.
4- Implementing evening bags embroidered with metals by combining traditional decorations and the art of embroidery with metals.
Research recommendations:
1- Collecting and documenting the locations of traditional mineral raw materials on an electronic website for easy access to them and identification of their forms.
2- Directing designers to introduce traditional decorative designs and materials to preserve the traditional heritage.
3- Paying attention to embroidery with metal materials and introducing it more widely into the hand embroidery curricula in the Fashion Department.
4- A comprehensive collection of traditional jewelry in a museum explaining their names, shapes, and the areas in which they are used.

The current study addressed the relationship between aesthetic awareness and skill performance. The problem of the current research was summarized in the following questions: What is the level of aesthetic awareness possessed by students of the Department of Art Education?
- Is skill performance different for students with a high level of aesthetic awareness than for students with a low level of aesthetic awareness?
- Is there a relationship between aesthetic awareness and skill performance among students of the Art Education Department?
The goal of the research was to reveal aesthetic awareness and its relationship to skill performance among students of the Art Education Department. The first chapter also presented an introduction to the limits of the research and defined the terms that define them. As for the second chapter, which is represented by the theoretical framework, it includes two sections: the first: aesthetic awareness and the theories that explain it. The second section: represents the skill disease and its patterns. The third chapter includes the research, While the fourth chapter included the results of the research, conclusions, recommendations and proposals, the researchers reached a number of results, including: the availability of an acceptable level of aesthetic awareness among students. It can be noted that the arithmetic averages for the gender variable and the total grade are very close, which indicates that there is a convergence between the levels of the total sample, and the reason is due to This enables students to respond quickly to stimuli, in addition to the cultural and cognitive diversity enjoyed by university students, which in turn influenced the results of the study.

The current research aims to identify the effectiveness of a collage training program in developing artistic creativity in designing educational materials for kindergarten teachers. To achieve the research objectives, the following hypotheses were formulated:
The researcher concluded that the program used was effective in developing the artistic creativity of kindergarten teachers in preparing educational materials for the experimental group. The program contributed significantly to increasing the artistic creativity of kindergarten teachers, while no statistically significant change occurred in the artistic creativity of kindergarten teachers in the control group.
The researcher attributes the change in the level of artistic creativity among the experimental group to the clear response of the experimental group to the program, which contributed to an increase in the level of artistic creativity. According to the researcher, it is the kindergarten teacher's desire and motivation to learn. This is consistent with Skinner and Bandura's theory. These results are consistent with the results of developing artistic creativity among kindergarten teachers, as shown in the study (Kabli, 2005), the study (Al-Hisi, 2013), (Mohammed, 2012), and (Ayoub, 2009).
These studies showed that collage training increases the artistic and creative skills of the sample members. This is due to several reasons: The program was designed according to the requirements and needs of kindergarten teachers, so that it is compatible with their abilities. According to experts in the field, collage training has important artistic and creative value for the teacher. The researcher, based on her experience and specialization in art education, considers collage to be one of the modern arts used in kindergarten. It is an important field for producing educational paintings for children in a distinctively creative way. The researcher used various materials and educational tools to convey The learner is guided by the research objective. The results also revealed no statistically significant differences between the control group in the pretest (i.e., before and after the program was implemented) and the control group. This is due to the fact that the individuals in the control group were not subjected to the training program for the current research.

The actor is one of the most important elements of dramatic work in visual discourse, whether in theater, cinema, or television. The challenges facing the actor in deserving the title of "actor" and establishing his or her distinctive mark require him or her to pursue their skills, intellect, and physical preparation, as well as their relationship with the script, the director, and the audience. This is particularly true in cinema and television, the subject of this study. Although some directors prioritize directing over the actor, placing him or her in second place, the actor remains an important element in the artistic work, and his or her skill and mental, vocal, and physical effort are what qualify him or her to be a professional actor. While many experts in the field and theory have addressed the study of the art of acting and the methodological approaches to guiding actors to achieve mastery and influence at the same time, there is no material to be read or taught that would enable those who desire to be both actors and creatives at the same time. There is no magic antidote to enable actors to achieve a state of "creativity," to be creative, and to pull them out of the "stereotypical" performance. Even academic study prepares and provides opportunities to enter this profession, and the actor is tasked with thinking about constructing and formulating their expressive means, which require continuous mental, physical, and vocal effort. Academic study teaches you how to use a weapon, but it does not teach you how to hit the target. The researcher believes that the classification of a professional actor can be divided into two categories:
The first: the creative, who draws themselves into the realm of the character and the text.
The second: the imitator, who draws the text into their personal realm.

The post-modern plastic discourse has a vision in which it exceeded the limits of reason, overthrowing all values, including aesthetic and artistic ones, and the imaginative system in it adopted systems that were not prevalent in previous eras, which brought about a comprehensive transformation in artistic methods and techniques, if this subjectivity in its interaction with the variables and transformations imposed by the stage had an impact. It is clear in the production of features, including free play, and the absence of a fixed center in the painting and in its production as well, which allows the artist’s imagination the freedom to use whatever materials and raw materials he wants that were previously marginalized to the center of attention, and thus art schools formed the tool in expressing ideas by moving away from Objective art, inherited traditions, and moving away from all traditional methods of implementation.
The first chapter - the methodological framework included the research problem, and then the importance of the research came in shedding light on the imagined image and its representations in the works of art education students. The aim of the research is to identify the imagined image in accordance with the Paradigm Theory of Contemporary Fine Arts and its representations in the works of art education students.
The theoretical framework included three axes - the first axis: the imagined image, the second axis - paradigm theory, and the third axis - contemporary plastic arts. The main aspect of the third chapter is represented by the research procedures, methodology, and its sample, which amounts to (2) artistic works.
As for the results and conclusions reached by the researchers:
1- The student set out to implement his plastic product from an imagination that violated the rules and inherited traditions with the aim of making the recipient aware of the number of interpretations that express subconscious storehouses and internal secrets.
2- The student’s work on the imaginative content and color contrast in an aesthetic way demonstrated a kind of arousal of the recipient’s attention.

Today's world is characterized by a knowledge explosion, witnessing a revolution in knowledge, information, and technology that encompasses all aspects of human life. The focus is no longer on the quantity of information acquired, but rather on how to acquire and properly utilize it, enabling individuals to absorb these scientific changes and significant achievements in various fields. This revolution has presented the educational system and those in charge of it with difficult challenges, including preparing members of society to absorb the rapid scientific developments by developing their abilities to research, analyse, ask questions, evaluate information, and invest their minds in a way that achieves maximum benefit for the sake of building and developing society. Based on this, the importance of the emergence of modern teaching methods that are compatible with the knowledge explosion and technological progress present in the world has emerged. There has become an urgent need to use teaching models and methods that emphasize the role of the learner and make him the centre of activity in the educational process. This is what the modern trend in education calls for, which emphasizes the necessity of involving the student in the learning process and his active contribution to the lesson through the activities he undertakes himself. This paves the way for the transition from teaching to learning, instills positive attitudes towards learning, and helps him understand the academic material that includes facts, information, and laws, especially by discouraging students from being inclined toward experimentation. The student's goal has become clear: passing the subject, not learning and knowledge. According to the above, the teaching method and its strategies must be part of this development and change and must go beyond all that is traditional in education to what is better. Perhaps one of the effective methods today is that which makes the learner the focus of the educational process, which helps in the rapid learning of knowledge, the excitement of their thinking and solving problems in a scientific way, and enhances their ability to develop and innovate, which imposes the cognitive foundation of such strategies in order to stand on their circumstances and the mechanisms for their procedural employment.