Mustansiriyah Journal of Arts

Arab consumers are facing hundreds of different product advertisements, many of which are trying to dominate their cognizance by using themes such as sex, comfort, fantasy, beauty, and attraction on daily basis. In the last two years, the rise of artificial intelligence has further transformed the advertising landscape, enabling the rapid production and personalization of AI-generated advertisements that intensify visual appeal and promotional messaging. The aim of this study is to converge on textual-visual language of discounts and the advertising communication process through which such advertisements contents, including AI-generated ads, have become an operative and a cognitive tool to attract attention and to influence Arab purchasing behavior. The study also highlights the recent advertising contents in Arab markets and the role these play in shaping Arab consumers' awareness today. It is constructed through Kress and Van Leeuwen’s (2006) multimodal analysis to unfold the textual-visual choices in ads. Findings show that the language of discounts have been the most influential images and texts that are mostly used as an object to upsurge effectiveness and awareness and to increase sales rate of these products and the growing integration of AI-generated advertising visuals contributes to the intensification of persuasive strategies through its automated design. Specifically, the findings reveal that discount advertisements rely heavily on visually striking elements such as typography, bright colors, numerical symbols, AI-generated imagery, and strategic image placement to highlight promotional offers and capture consumer attention.

The dialogue, which is presented in research and analysis, is one of the most interactive methods presented in the Quranic texts and has been employed in a number of them to develop evidence and proof of the oneness of the truth and to support the prophecy of His messengers. Society. Therefore, the Holy Quran gave it great importance, so that it brought it to the style of the stories of the nations, the approach of the prophets, and their tools to help spread their messages.


This modest reading does not comprehend or capture all the narratives that are listed, and they distance themselves from giving definitive interpretations or providing a comprehensive analysis of them. It is a simple partial study that stands at certain borders, without reaching definitive indications of the text. It aspires to address a series of dialogues in a specific Koranic context.


The research focused on the formation of the dialogue, its patterns and its significance, and the extent of its psychological effects, taking from the wall (Ibrahim, the stone and the bees) a procedural model, educationally reinforced by several dialogue images, explaining the concepts that the recipient is ignorant of. In several images, they have misguided beliefs and ideas, to refute the argument by argument, to provide evidence and proof, to break the argument with truth, and to give the personality an area of ​​presence, to exercise its universal role as it lives the event.

This study examines the irony and tragedy of motherhood as depicted in Emecheta’s novel The Joys of Motherhood (1979). It emphasizes the central issues critiqued in Buchi Emecheta’s work, including the socio-cultural and economic challenges faced by women. These issues are identified as feminist concerns rooted in the ideological realities of African society. These ideologies shape African women within a patriarchal system, especially in colonial and post-colonial Nigeria, where the patriarchal emphasis on motherhood becomes a tool of oppression and alienation for the protagonist. Buchi Emecheta highlights the gap between cultural norms and reality by examining the traditional veneration of motherhood in Igbo society, illustrating how it leads to the exploitation and tragic fate of Nnu Ego. Using a postcolonial feminist perspective, the analysis underscores the transformation of the Ibuza concept of motherhood as it conflicts with the new, harsh capitalist economy of colonial Lagos. The study demonstrates that the novel portrays motherhood not as a constant source of joy but as a primary means of female oppression and a failed investment for women like Nnu Ego, who are left with neither personal fulfillment nor solace in old age.

Cuba is a Latin American country located in the Caribbean region. Cuba has been unique among Latin American countries in its support for the Palestinian cause. This has been evident since the decision to partition Palestine in 1947. It has continued to support Palestine, as it condemned the Zionist aggression (the setback) in June 1967, supported the permanent presence of Palestine in all its international speeches, and demanded a comprehensive withdrawal from the occupied Palestinian territories and from the occupied Syrian Golan Heights. It also confiscated the Israeli cultural center in Havana in 1972, as it was considered a headquarters for broadcasting Zionist propaganda, and converted it into the headquarters of the Arab Union in Cuba, which included all the Arab immigrant communities there.

This research scrutinizes the relation between "Muwallad" generative poetry and the disciplines of Arabic rhetoric, considering it a foundational correlation that shaped the nature of poetic language, which is substantiated in deviation (displacement), metaphor, and the expansion of semantics. The research traces the evolution of Arabic poetry from the pre-Islamic era and the early Islamic period, where the association between the signifier (lafẓ) and signified (maʿnā) was organic and closely tied to reality, to the Abbasid era, which catalyzed the emergence of the poetry of the Muwalladūn. Furthermore, it highlights the role of ʿIlm al-Badīʿ (the science of rhetorical figures) in codifying the poetics of this "generative" movement and in contributing to formulating the concept of arbitrariness in Islamic heritage, a concept that later extended into modern linguistics with Ferdinand de Saussure. The study concludes by reaffirming the epistemological and cultural value of the organic bond between expression and meaning in the Arabic linguistic tradition.

The concept of necessity and co-occurrence has served as a cornerstone in Arabic logical, jurisprudential, and rhetorical scholarship—from the earliest efforts of classical Arab scholars to those of contemporary thinkers. Accordingly, the study of semantic co-occurrence in Arabic rhetoric holds great significance in investigating how this concept was perceived and developed both in classical and modern discourse. It also highlights the concept's intrinsic value within rhetorical texts and explores its potential semantic expansion beyond its original logical framework. This study, titled “Semantic Co-occurrence in Arabic Rhetoric: An Analytical Approach”, examines the interrelation of meanings in Arabic rhetoric through a descriptive-analytical methodology. The research addresses the definition of co-occurrence in both linguistic and technical terms, explores its application in the terminology of logicians and its influence on Arabic rhetoric, analyzes its use within jurisprudential contexts, and clarifies its function in rhetorical discourse. Furthermore, the study discusses two principal types of semantic co-occurrence: figurative collocations and metonymic collocations. The research concludes with a synthesis of its key findings, followed by a compilation of sources and references, and affirms the consistent application of a descriptive-analytical method aimed at unveiling the rhetorical roles and theoretical dimensions of semantic co-occurrence in Arabic eloquence.

The study aims to examine the implicit cultural structures embedded in the speeches delivered by the delegations of Al-Nu‘mān ibn al-Mundhir to Khosrow Anushirwan, the Sasanian ruler, who was surrounded by delegations from various non-Arab nations. Through this gathering, he attempted to diminish the Arabs, belittle their status, and favor other nations over them by highlighting qualities he claimed the Arabs lacked. This stance stemmed from royal pride and overt tribal partisanship. Yet his hidden structure contradicts the overt discourse and undermines it. Pride and chauvinism were only part of the motives that pushed him toward marginalizing and excluding the Arabs. The study will show additional reasons rooted in the Arabs’ position toward Khosrow and the Persians.


The cultural observer attempts to trace the fissures within the discourse by examining aesthetic–critical expressions and their contradictions within the cultural subtext. A single phrase or sentence may carry an aesthetic meaning on the surface while simultaneously allowing an opposing, hidden structure to pass beneath that surface.


The selected text is narrative. The point of focus lies in the cultural product consumed by its audience, embedded within a social system that contains deep-rooted, implicit structures often in tension with established cultural norms, given that every society possesses its own cultural reservoir.


The speeches reflect a set of implicit cultural structures underlying systems of values, customs, traditions, and ethical and civilizational norms. These include the authoritarian structure, the counter-authority structure, and the structure of blindness, in accordance with the patterns embedded within the delegation speeches.

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This study examines antithesis as a structural and semantic mechanism in the Iraqi prose poem , one that goes beyond more lexical opposition to reveal the internal confliuct within the textual structure and its relationship to a tense human reality . Antithesis reflects the contradictions of modern life and the Iraqi context marked by wars , alienation , and ruptures , thereby functioning as an aesthetic and cognitive element in shaping poetic vision . The study also highlights meaning and activating the reader , prompting an interpretive engagement through its various patterns – existential , temporal , spatial , and psychological . It demonstrates that employing antithesis endows the text with semantic density and artistic tension , enriches meaning , and opens the horizon of reading in a manner consistent with the nature of the prose poem as a poem of meaning rather than meter . consequently , antithesis is shown to be an aesthetic and cognitive strategy that transforms the text into an open dialogic space between text and reader , reinforcing the specificity of the Iraqi prose poem and affirming its effectiveness within the achievement of modern poetry

yusif alsaayigh shaeir wa'adib mueasir wyed wahdan min 'ahami alshueara' aleiraqiiyn almuhdithin aladhin 'asasau taqalid shieriatan hadathiatan wayamathil 'ahad al'aswat al'adabiat albarizat fi alshier alearabii alhadith aitasamat tajribatuh alshieriat bialeumq alfikrii walwijdani, hayth eakas min khilal nususih humum al'iinsan waqadaya almujtamaei, mstkhdmaan lughatan shieriatan raqiatan tajmae bayn aljamaliat alfaniyat waldiqat altaebiriat waqad 'azharat 'aemaluh qudratan mutamayizatan ealaa almazj bayn altaqlid walhadathati, ma 'aksabah makanatan mumayazatan dimn almashhad al'adabii alearabii wa'abraz 'atharih fi tatwir altajribat alshieriat almueasirat wakhalq fada' jamaliin jadid yataki ealaa ailtiqanat aldiramiat walmasrahia.

The term cultural references requires great awareness on the part of the recipient. In this regard, the researchers attempt to identify the closest concept to it, starting with the gradual development of this term, which is the main concern in the contemporary critical arena. The researchers attempt to focus on taking from the old schools and Arabic usage. To her and to search for its origins in heritage books to settle on a material that can be relied upon in their analysis of the poetic text, especially with our poet Ibn Hani. This paper shows Cultural references in Ibn Hani's poetry: From the point of view of researchers, this poet needs a new reading that reveals the depth of his text, investigates his awareness and words, and seeks to uncover the origins of his culture and its sources. Through our reading, we find him influenced by the school of Al-Mutanabbi, who is called the Mutanabbi of Andalusia.

The concept of the global city in late Stoic thought represents a comprehensive moral unity, where the Stoics developed this idea and transformed it into a practical philosophy guiding their daily thoughts and actions. The Stoic idea is characterized by its simplicity and brilliance, based on the principle that all humans live in one cosmic city, interconnected like an extended family, and the Stoic acts accordingly for the common good. The ambition of late Stoicism aims to confront the divisive and the Hellenistic era by adopting a universal and holistic vision where humans coexist as brothers. The Stoic perceives the entire cosmos as his city and all people as his siblings, helping the individual face life’s challenges. Modern accounts of Stoic politics have attributed to Zeno the ideal of an isolated community of sages and to later Stoics such as Seneca a cosmopolitan utopia transcending all traditional states. By returning to the Cynic background of both Zeno\'s Republic and the Cosmopolitan tradition, this paper argues that the independent tendencies that were prevalent in both suggest that the distance between the two is not as great as is often supposed. This account, it is argued, is more plausible than trying to offer a developmental explanation of the supposed transformation in Stoic political thought from isolated community to cosmopolitan utopia.

This research aims to study how contemporary prose literature represents the Morisco issue through a literary reading of selected examples of narrative and novelistic works that dealt with this tragedy in various artistic styles. The focus will be on the way in which writers reconstructed the Morisco event, and the extent to which they employed it in contemporary perceptions related to issues of identity, civilizational conflict, displacement, resistance, and belonging.

This research addresses the topic of the symbolic representations of the female body, seeking to analyze how the female body is reconstructed as a social and cultural symbol rather than merely a biological given. Different cultures project diverse systems of meaning onto the female body, associated with fertility, honor, identity, power, ideals of beauty, and mechanisms of social control. The study also illustrates how the female body is invested in rituals, myths, and religious and media discourses as a site for the reproduction of dominant values and norms. Cultural anthropology emphasizes that these representations are neither fixed nor universal, but rather historical and mutable, shaped by structural forces such as patriarchy, colonial legacies, globalization, and contemporary social transformations.

The present study aims to examine the nature of the preaching and juridical discourse in Andalusian society during the Almoravid period and to clarify its role in shaping the religious, social, and political structure of the state. This discourse served as a central instrument for guiding public behavior and reinforcing adherence to Islamic law, especially in light of the political fragmentation and social disturbances that characterized al-Andalus prior to the Almoravids’ intervention. The Almoravid rulers relied on scholars, jurists, and preachers as essential pillars that granted legitimacy to their authority, strengthening the link between religious leadership and political governance. The research traces the rhetorical methods, themes, platforms, and leading figures associated with this discourse while analyzing its impact on consolidating the Maliki Sunni identity and confronting opposing intellectual currents. The study concludes that preaching and juridical discourse were not mere religious advisory activities but rather powerful tools in the construction of a morally disciplined society, the reinforcement of political authority, and the enhancement of social cohesion, thereby enabling the Almoravids to stabilize their rule and restore balance to al-Andalus during a critical historical phase.