Iraqi Journal of Market Research and Consumer Protection

The Objective of the research is to identify the Strategic Vigilance and effect in the Managerial Decision Quality, by knowing the interest of the organization influence the Strategic Vigilance in the Managerial Decision Quality, adopted four dimensions of the Strategic Vigilance is (Environmental Vigilance, Commercial, Competitiveness & Technology) to indicate the extent individually and collectively impact in the Managerial Decision Quality, The questionnaire was used as a main tool to survey the views of a sample of 45 managers, was named Supreme Judicial Council society for research, and the statistical program SPSS, and research found a clear positive impact dimensions Strategic Vigilance in the Managerial Decision Quality with statistically correlation significant between the Strategic Vigilance & the Managerial Decision Quality.
The research found a set of recommendations which Continuous Improvement for all members of the organization of contribution to the applicator and success of the system of vigilance strategic and create awareness of the importance and benefits of vigilance for the organization as a whole and work to establish a clear information system so that information obtained value.

This study dealt with the basics of financial inclusion in terms of concept, importance and objectives, The empowerment of women financially and bank ,and then the relationship between financial inclusion and women, and determine the requirements of inclusion Financial resources for women. The analytical descriptive method was used for data, which included reviewing and analyzing information and data in economic and financial literature. The study: reached a number of conclusions, the most important of which are Financial inclusion contributes to women's financial and banking support, as there is a positive relationship between financial institutions Banking and women's access to financial and banking services, thus playing a role in stimulating economic growth Through financial institutions. Increasing women's participation in the economy is making gains in GDP 2%-3.5%. The most important recommendation is to recognize the importance of women's financial inclusion and disclosure on this priority by the monetary and financial authorities, and to include this importance within the strategy which is supported by the efforts of the State.

This study was carried out to measure the percentage of heavy metals pollution in the water of the Diyala river and to measure the percentage of contamination of these elements in the leafy vegetables grown on both sides of the Diyala river, which are irrigated by the contaminated river water (celery, radish, lepidium, green onions, beta vulgaris subsp, and malva). Laboratory analysis was achieved to measure the ratio of heavy element contamination (Pb, Fe, Ni, Cd, Zn and Cr) using flame atomic absorption spectrophotometer during the summer months of July and August for the year 2017. The study showed that the elements of zinc, chromium, nickel and cadmium were high concentrations and exceeded. The maximum concentration of these elements near the Rastmiya station was 0.38 mg/ L for nickel, 0.25 mg/ L for cadmium, 3.06 mg/ L for zinc, 0.21 mg/ L for chromium, either iron and lead elements were within the WHO limit while in plants, lead, cadmium and chromium concentrations were high and exceeded the WHO limit. The lead concentration was high in all plant species and had the highest concentration at 5.33 mg/ kg in roots of lepidium. The cadmium component was high in roots The leaves of all plants reached its highest concentration at the root of the 5.14 mg/ kg in roots of lepidium, either the chromium component was Is high in the root of all plant species and has the highest concentration in roots of radish 4.83 mg/ kg, while no concentration has been shown in leaves. Iron, nickel and zinc have low concentrations in plants and are within the WHO limit for heavy elements in plants.

15 local isolates of Pseudomonas were obtained from 35 samples from several sources such as soil, water and some high-fat foods. The ability of isolates to produce lipase was measured by the size of the clarification zone formed around the colonies on the lipase production medium and by measuring the enzymatic activity and specific enzymatic activity, the isolate M3 was found to be the most efficient for production of the enzyme, This isolate was identified by microscopic, morphological, some biochemical tests and genetic diagnosis of 16S gene sequences by using the (PCR) technique, and then comparing the results obtained with the National Center for Biotechnology Information (NCBI) website, M3 isolates were found to be Pseudomonas aeruginosa .

The study aimed to determine the impact of energy for the north and south magnetic poles on the the growth of bacteria isolated from cases of tooth decay, 68 swabs were collected from surfaces of faulty tooth, the detected of Staphylococcus aureus, Staphylococcus epidermids and Streptococcus mutans for isolation and then diagnosed using phenotypic diagnostic methods and biochemical tests. The results showed that 28 isolates (41%) were S. aureus and 23 isolates (34%) were S. epidermids and 17 isolates (25%) were Streptococcus mutans.
Exposed isolates to magnetic field poles of north & south and two together to see the effect of polarity on the growth and vitality of bacterial isolates, the results showed that north pole has been negative effect on the growth of bacteria, reduce numbers and inhibition growth with varying degrees while south pole showed positive effect in increasing numbers of bacteria while gave poles together moderate effect between the north pole and the south pole
With regard to the impact of antibiotics such as cephalothin, erythromycin, penicillin, tetracycline and novabiocin on growth of bacterial isolates, the results showed that S. aureus was resistant to the most antibiotics, while varied ratios inhibition for other isolates, and when studying the effect of the magnetic field with antibiotic together on the growth of isolates, there was an increase the sensitivity of the bacterial isolates to the antibiotic under magnetic field compared to the sensitivity toward antibiotic alone..

the percentage of the effect of certain risk factors in people with myocardial infarction and heart failure. The study included 40 serum samples from people with heart disease. The effectiveness of the creatine kinase (CK-MB), as well as its temporal and albumin effects, as well as sodium ions in people with myocardial infarction and heart failure, were compared with the control group. as shown below:
-The first group consisted of 25 blood samples from people with myocardial infarction and 15 serum samples from people with heart failure. Blood samples were collected from the cardiac resuscitation unit at Ramadi teaching hospital during the period 10-12-2017 to 1-2-2018. The results showed significant increase in P≤0.05 in the effectiveness of CK-MB enzyme in patients with myocardial infarction, especially on the first day of infarction, with a gradual decrease in the second day and normal rates on the third day with no significant differences between patients (P≤0.05) at serum albumin level in patients with heart bites and heart failure compared to control group. A significant increase in P≤0.05 in serum sodium ions in patients with myocardial infarction compared with heart failure and control group The presence of a high percentage of the effect of diabetes and hypertension in heart patients with low percentages of the effect of smoking.

This study aimed to determine obesity level of some population in Baghdad by using Bio-electrical impedance analysis (BIA) and compared with anthropometric measurements such as body mass index (BMI), waist circumference (WC) and waist-to-hip ratio (WHR). Statistical analysis results of linear correlation coefficients for obesity indicators showed that BIA correlation 0.92 was most significant and reliable for obesity measurement.
Results of BIA method for age group 20-29 years showed that 44.4% of females were healthy body while 37.8% of males suffer from increased body fat. Results of age group 30-39 year showed that 32.6 of females were in healthy body and 42% of males were obese. In case age group 40-49 year was 45.8% of female had an increase in body fat while 60% of males were obese, and age group over 50 year both females and males were obese.

A field experiment was conducted at the experimental field of botanical garden, faculty of science, university of Baghdad, in order to study the effect of plant density on growth and yield of two local cultivars of sunflower (Sin Althieb and Shumose). The densities used were 4.4 and 8.8 plant/m2. The results showed difference between cultivars in their agronomic traits and their yields. There was a significant increase in plant height and leaf area index by increasing the plant density, while head diameter, number of seeds and leaf area decreased. But the most significant effect was the increasing in yield and biological yield by increasing the plant density. There was an increase by 72% and 58% in the yield and 79% and 82% in the biological yield for Sin Althieb and Shumose, respectively. The increase was due to the increase in the number of plants per square meter and not to increase the number of seeds in the heads or seeds weight. The increase in these traits was density and sunflower genotype dependent.

Marketing is one of the most important pillars on which most industrial and commercial sectors depend on evaluating their performance, improving their financial position, development and economic growth. The presence of effective marketing activities in any industrial or commercial organization (which works to meet the requirements of customers in order to ensure the integration of trading and handling rings with consumers and to ensure the growth of the marketing process regularly and not to retreat) effectively contributes to maintaining the company's position between its competitors and its customers. It is necessary to have these marketing activities in order to meet the requirements of the organization on the one hand and to meet the requirements of the consumer on the other hand, so this research aims to evaluate the marketing program in the company of the Euphrates General Industries Chemical and pesticides will be focused on the effectiveness of marketing offensive by the Department of marketing support other sections of the company . In order to achieve the research objectives, an annual evaluation was adopted for the 2016-2017 marketing program prepared by the marketing department. After analyzing and discussing the scientific and practical part, many results showed the success of the offensive marketing policy and its significant impact on the increase in sales volume to about (8,500 tons in 2017 As opposed to 2230 tons in 2015), and the presence of such offensive marketing activities to achieve job satisfaction and gives employees reassurance while doing their work for the sense of increasing the life of the company in which they work, which reflected materially on their income and contribute to the improvement and development of the product and thus the process of production.

In this research, a number of the western al-Anbar clays (red iron clays, Attapulgite) were modified by treating them thermally with a temperature of 650oC. After that, these clays reflux with sodium hydroxide 5% for 1 hour by using microwave as a power supply. The research included fractionation alqayaira crude oil the fractionation included removing the asphaltene by precipitation from the crude using a simple paraffin solvent (normal hexane) as a non-soluble substance. After that it was filtered using the ash-free filter paper 42, the dissolved part, maltinate, was taken, drying a temperature of 75oC and weight, and to find the percentage of the two parts. Malatine was divided into three main parts (paraffin, aromatic and resin compounds) in column chromatography; several fixed phases of column were used.

One hundred and eighty five urine samples were collected eight isolates (4.3%) were obtained and diagnosed as Staphylococcus aureus. Among 8 isolates, 5 (62.5%) S. aureus isolates were found to be enterotoxigenic, most of isolates produced at least two types of Staphylococcal enterotoxins (SEs). The production of enterotoxins in the presence or absence of Thymol extracts (aqueous and alcoholic) were estimated using a reversed passive latex agglutination (SET-RPLA) kit. The extracts reduced enterotoxin production compared with the control. Enterotoxin inhibition was observed for enterotoxin C production at minimal inhibitory concentrations (MIC) at 400 µg/ml, whereas production of enterotoxins A, B, and D were totally eliminated at (MIC) 800 µg/ml. The results show that the aqueous and alcoholic extracts from the leaves of Thymol decreased the production of SEs by S. aureus.

A chemical study was carried out to evaluate the efficiency of the liver enzyme concertation and uric acid level and its antagonists in the serum of the professors exposed to chemicals in the laboratories of the University of Samarra and their comparison with the healthy people. The research included 25 samples of the exposed professors and 20 samples as a group of officers.
The results of the current study showed a significant increase in the level of AST, ALT in the serum of professors exposed to chemicals compared to healthy people. The results showed no significant increase in the level of uric acid in the serum of professors exposed to chemicals compared to healthy people.

L-arabinose isomerase from Escherichia coli O157:H7 Was immobilized with activated Bentonite from local markets of Baghdad, Iraq by 10% 3-APTES and treated with 10% aqueous glutaraldehyde, the results refer that the yield of immobilization was 89%, and pH profile of free and immobilized L-arabinose isomerase was 7 and 7.5 and it is stable at 6-8 for 60 min respectively, while, the optimum temperature was 30 and 35°C and it was stable at 35 and 40°C for 60 min but it loses more than 60 and 30% from its original activity at 50°C for free and immobilized L-arabinose isomerase respectively. Immobilized enzyme retained its full activity for 32 day, but it retained 73.58% of its original activity after storage for 60 day at 4°C, and its retained a full activity for 36 continue usage; while it retained 84.63% of its original activity after 50 continue usage. Immobilized enzyme could to get about 85% of D-tagatose from 100 gm\L of D-galactose as a substrate with at 80 rpm of reaction speed for 24 hr.

In order to have an idea about what happens in Iraqi food establishments in relation to implement quality management system ISO 9001, this study was performed to show the actual situation of Iraqi food establishments concerning quality management system (ISO 9001:2015), reasons of implementing, factors that hinder implementing and problems faced high administration for getting establishments certification ISO 9001:2015. The study demonstrated from the questionnaire some difficulties to implement ISO 9001 for both of establishments that implemented the quality system or which in implementing of this international standard. The most important problems during implementing were business culture and costs and the most important problems during getting certification were auditors and costs.

The aim of this novel native study was to determine the microbial contamination of broken and cracked imported commercial table egg in Baghdad markets and its economic effect. A total of 21510 commercial chicken table eggs were checked and surveyed from retail markets in different popular regions of Baghdad city during a year period from January 3rd to December 28th of 2018 and its microbial contamination were studied. Results revealed that significant differences (P<0.01) were appeared in the studied microbial counts during months of the study and significant differences (P<0.01) in the average counts between broken and cracked eggs and sound (not broken) eggs. Also, significant differences (P<0.01) were appeared in the percentage of broken and cracked imported tale eggs in Baghdad stores during 2018, the total number of broken and cracked white shell eggs were 433 eggs which were rejected or not for consuming of 10500 surveyed eggs, made a percentage of 4.1%. The broken and cracked brown shell eggs were 595 eggs which were rejected or not for consuming of 11010 surveyed eggs, made a percentage of 5.4%, thus the total economic loss were 4593 Million ID (approximately 4.5 Billion ID). In conclusion, brown shell imported table eggs had high percentages of broken and cracked compared with white shell imported table eggs in Baghdad markets, all these shell defects have high microbial counts of contamination and have bad quality appearance and may affect the shelf life of table egg during storage and must rejected from marketing.