Journal of Media Studies and Research

The research sought to identify the ideal method for measuring the effectiveness of the media and its contents, and the relationship of the method of measurement to achieving sustainable development. Here, the research provides a vision regarding how the public obtains its information from various media outlets, and is this measured by the content and frequency of its coverage in the media or by audience evaluation? For that effectiveness, the matter is related to the researcher’s efforts on the best means of measurement, which should be accepted by the experts arbitrating the researcher’s questionnaire (whether the content analysis form or the questionnaire), and everything that the researcher arrives at will include the type of content or its evaluation, or the sources of information on the topic, as well as an evaluation of methods. Presenting the topic or how the audience uses the information it obtained regarding the research topic, The research emphasized the importance of measuring the effectiveness of the media and its contents in scientific research, the feasibility of doing so scientifically and methodologically, the importance of the results reached by media research, as well as the importance of statistical aspects, which include aspects of monitoring the frequency of presenting content, or the use of statistical programs ( SPSS), which is the best way to measure the effectiveness of different media; The extent of the audience’s interaction with its contents in commenting on the media content, or sharing the topics, and calculating statistically significant correlations on the nature of the effectiveness of the media among the public. Whenever the media addresses the subject of the research; The more effective and credible it is, the more positively the public will evaluate its effectiveness

The tagged research (The function of Arab and Islamic satellite channels in transmitting the Moorish heritage (an analytical study)) seeks to identify the types of Moorish heritage, and how Arab and Islamic satellite channels used this heritage to transmit this heritage to generations.
This research is one of the descriptive research, and the researcher uses the survey methodology to search for information of the media phenomenon (the media function of transmitting heritage from one generation to another), and the researcher relies on the content analysis tool to collect information on this phenomenon programs that deal with topics of Moorish affairs.
One of the most important findings of the research is a discrepancy in the philosophy of media dealing with the transmission of the Moorish heritage between Arab and Islamic satellite channels, and the channels have relied on tangible heritage in their programs on moving images and reports widely in the presentation of the types of Moorish heritage.

The topic of this research deals with the introduction of television talk shows , This is because the beginning is the entrance to the media message, which depends on increasing the public’s interest in that message and following it to its end , Or vice versa if he is unable to attract him and draw his attention in a way that makes him eager to know more details , The research took the program (The Decision for You), broadcast by the Dijlah Satellite Channel, as a model for talk shows, Especially since it is one of the programs that is widely watched by the general public and political actors alike .
This research is classified as exploratory descriptive research according to its type , To achieve its goals, it relied on the survey method , He used the content analysis method to analyze the beginnings , The research community consisted of all episodes of the aforementioned program that were broadcast in the fifth month of 2022 , This month witnessed a remarkable escalation in the severity of the government formation crisis that broke out in the wake of the 2021 legislative elections.
Five episodes of the program were analyzed as a random sample , The research reached a set of conclusions, the most notable of which are : The contents of the program's introductory notes reflected Dijlah Channel's trends in the ongoing political movement in Iraq , The crisis of forming the government , The ongoing dispute between the( altayaar alsadry ) and ( alatar altansiqiu )

This Study Dealt With Evaluating The Professional Performance Of Public Relations Practitioners In Government Institutions
The areas of public relations and communication management are considered extremely important in the context of government institutions and the public sector in general. Public relations plays a crucial role in enhancing transparency and building trust between government institutions and society. To ensure they achieve their full potential and meet national and international guidelines, public relations practitioners must deliver a high-level professional performance.
The researcher prepared a questionnaire consisting of axes and distributed it to public relations practitioners in the media and public relations departments of the Ministries of Education, Labor and Social Affairs, numbering (56), based on the research problem and basic objectives, using the survey method. The research problem was summarized with a set of questions: The most prominent of which is the main question (How can the professional performance of public relations practitioners in government institutions be evaluated). The most prominent objectives of the research were (identifying the required conditions in light of which a public relations employee is selected, as well as identifying the personal or technical skills associated with the work of public relations practitioners). The researcher reached several conclusions, the most important of which were:
1- The nature of the relationship between public relations practitioners is strong, and this is due to the spirit of cooperation and teamwork among them.
2- The study revealed the existence of cooperation between the Public Relations Department in the ministries under study and other departments, and this indicates to us the existence of cooperation and organization in the administrative contexts in the work of the departments in the ministry.
3- The results of the study indicated that social networking sites are at the forefront in terms of their use in terms of various means of communication. This is due to the ease of communicating with the public through it, as well as its availability at all times

The research aimed to identify the role of social networking sites in mobilizing public opinion toward political change, as well as identifying the extent to which these sites contribute to preparing public opinion toward political change.
The research is considered descriptive research, and the survey method was used. The analysis tool was represented by the questionnaire, while the research community was represented by students at the University of Baghdad, and the research sample amounted to (150 respondents)
The research reached several results, most notably:
- All sample members use social networking sites
- The results indicated that respondents trust the information provided by social networking sites.
- The results confirmed that social networking sites played an effective role in promoting political change

This study aims to investigate the role of artificial intelligence journalism in the field of contemporary journalism and the methods used to create automated news stories through organized data. The study also seeks to identify the problems, challenges, and ethical, professional, and technical dimensions when providing digital media content and how these effects can pose a real threat to the journalism profession and the symbol of journalism.
The study adopted a descriptive methodology that relies on observation, monitoring, and the study of current conditions of phenomena in terms of their characteristics, forms, relationships, and influencing factors. In this context, a survey of media practices and a sample of Arab academic media elites were used.
The study reached several results, including that artificial intelligence journalism provides journalists with additional time to carry out more important tasks and provides the public with news content according to their interests.

This study examines the mechanisms of organizational communication used in Arab universities and their role in shaping the mental image. The study used the survey method in both its field and exploratory parts, and the researcher used the comprehensive enumeration method, as this method resulted in 20 academic researchers who were standardized interview and answered its questions.

The economy has become part of the media industry, and the media is part of the economy industry. Knowledge has become the backbone of the modern economy and knowledge, the most expensive commodity in the world. Creativity has become the pillar of the media industry, its products are circulated through electronic platforms at a record speed and at a lower cost. The research showed the magnitude of the challenges faced by the Lebanese audiovisual media (technically, humanly and financially), and the rate of their integration into the knowledge economy.
Despite the challenges, the entry of these institutions into the digital world, and their convergence with all technological platforms, most of them are not good at benefiting from their websites and smartphone applications through paid subscriptions, but rather list their products through the platforms of their own websites openly.
The results show that four television stations (Lbc, Mtv, Ntv, otv) apply a policy of paid subscriptions for residents outside Lebanon to follow their programs and return to their old content (archives) through their websites, according to demand. Two of them (Lbc Ntv) implement this policy inside and outside Lebanon.

This research deals with the ICRC’ role in Iraq, provides an overview of its tasks, and sheds light on its humanitarian work in Iraq. It includes: the introduction, 3 chapters, the study results, the recommendations and suggestions that can be adopted by: the ICRC, and the Iraqi Government. In chapter 1, the researcher presents the research methodology, the problem, the hypotheses, the questions, as well as the importance and aims of this research; In chapter 2, the researcher mentions the ICRC role vis-a-vis the displaced persons, as well as the causes of their displacement; In chapter 3, the researcher unveils the ICRC coordinating role vis-a-vis the Iraqi humanitarian organizations, through its coordination with the UN and its affiliated entities, especially: the UNHCR, the UNICEF and the IOM. Moreover, the researcher mentions the ICRC responses to the urgent needs of the displaced persons, as well as the assistance provided to them

‏ Social networks contributed to the rapid spread of rumors among members of society, which led to a change in the content of the rumor and the way it spread, due to the different nature and characteristics of the environment incubating those rumors. The problem of the research was the speed of spread and ease of transmission of rumors on the Facebook site and became a threat to public security. A number of proposed scientific methods were put in place to confront this spread and stop the spread of rumors on the Facebook site. Abundantly to citizens by the state, activating the proposal to clinic rumors and modernizing the laws that control Facebook in Iraq and deviating from the circle of restricting freedom of publication to prohibiting publications that harm citizens and their security and safety and punishing violators.