Abstract
The current research aims to identify the importance of the services Quality of insurance and the extent of their impact, in general, on the internal customer satisfaction, moreover, the National Insurance Company - Basrah Branch in particular. The research depended on the descriptive analytical approach to identify and address its variables represented by the services Quality of insurance (independent variable) and the internal customer satisfaction (the dependent variable), in addition to that, it has been relied on multiple and ready made standards in a way that suits the objectives of the research and the nature of the sample. For the purpose of achieving the objectives of the research, two main hypotheses were formulated on a sample of individuals working in the researched company, who numbered (95) employees of the origin of the community, which reached (115) employees. The researchers used the questionnaire form as a main tool to obtain the necessary data and information for the research. The researchers reached a number of conclusions, the most prominent of which was the confirmation of the existence of a relationship of association and influence between the services Quality of insurance and internal customer satisfaction in the company being studied.
Keywords
جودة الخدمات التأمينية
رضا الزبون الداخلي
شركة التأمين الوطنية.