Iraqi Journal for Administrative Sciences

This study was presented by providing intellectual and conceptual framework of the two variables included two main independent variable: (Digital Marketing) dependent variable (the mental image of the organization). Both variables included a range of dimensions, involving digital marketing (engagement, communication, participation, learning, and retention) in the mindset of the organization (perception, influence, motivation, desire). Due to the novelty of digital marketing and the need to apply it in organizations that are digitally active, Asia cell Communications Company / Holy Karbala Branch was chosen as a field of study. The researcher adopted the questionnaire form as a study tool in order to obtain the important information for his study by adopting the survey method The total number of the study's 88 members was distributed, 88 of which were returned, 84 of which were valid for analysis (79), analyzed by SPSS.18 based on a number of statistical tools (mean, mean, The weighted arithmetic, Dah answer, standard deviation, etc. ...). This study aimed to identify the nature of the relationship between digital marketing and the mental image of the organization, and the extent of the contribution of digital marketing in promoting the mental image of the organization. In order to achieve the objectives of the study, the researcher has designed a hypothesis that illustrates the nature of the relationship between its variables and the purpose of identifying the nature of this relationship has been put forward a number of hypotheses that are temporary solutions can be proven or negation:
1. There is a correlation significant differences between digital marketing and the mental image of the organization.
2. There is a significant moral digital marketing in the mental image of the Organization effect.

The study found a number of conclusions, notably the existence of a weak and insignificant correlation between the digital marketing and the mental image of the organization. Finally, the study ended with a number of recommendations, which are
solutions proposed by the researcher to address the negative results or weaknesses of the study, the most important of which is the need to give digital marketing a greater interest than the telecommunications company investigated, as a key element in its marketing operations, as most of the services provided to its customers purely digital .

Modern techniques such as Technique, quality function development and management are play an important role in providing a product that includes specifications which meet the customer's wishes, Actually that customer voice is part of the product development process, Therefore, tunnel operations around the development of a product according to the customer's needs, The primary goal of QFD is to prioritize the customer and allowing the company to focus on the factors that do it, and to provide the financial and human resources that increase the value to the customer, Additionally the relationship of cause and effect that makes the design, processes and other causal factors that lead to making the outputs bring benefits to the customer, When the customer's voice matches the product
specification, the customer's desire to own the product will be generated, the transformation will be the reason for the impact that the product specifications have left a positive impact represents the increase in value to the customer, as the research assumes that the application of QFD technology contributes to reduce the gap between the value of the product and the cost incurred by the company in generating this value, The researcher concluded that customer satisfaction is achieved by the following of the anther techniques that provide information with an external focus on customers and competitors as well as aspects of quality and cost, and this is not provided by traditional accounting, Because they were originally designed under conditions or variables that prevailed in a given environment, The researcher recommends that the company adopt the tastes of customers, and preferences, when developing product designs, because of its importance in attracting customers, and their desire to buy the company's products through the use of modern management accounting techniques.

This research sought to determine the effect of return indicators as an independent variable in choosing the components of the bank’s investment portfolio as a dependent variable. The study was conducted in the banking sector of the Iraq Stock Exchange and the study sample included (12) banks for the period from 2004-2016. The study variables were measured using financial indicators appropriate for this purpose. The study started from an intellectual problem represented by the existence of intellectual frameworks and multiple paths to study the extent of the impact of return indicators on choosing the components of the investment portfolio, which is still the subject of controversy and study in terms of its different impact, in addition to it being one of the vital topics that need to be studied continuously because of its significant impact on the work of the bank. Hence, the research sought to achieve a set of goals, the most prominent of which were:
- Knowing the extent to which the researched banks adopt return indicators and employ them in selecting the components of the investment portfolio.
To achieve the objectives of the study, the main hypotheses were formulated and tested using advanced statistical methods and applying the statistical program (SPSS). The research reached a set of conclusions, perhaps the most important of which is that return indicators clearly impact choosing the components of the investment portfolio in the banks sampled in the research.
Then the research concluded with a set of recommendations, the most important of which is activating reliance on granting loans to increase bank revenues, especially with the availability of high liquidity in the majority of the banks studied, to invest in the opportunities available due to changing interest rates. Benefit from economic changes by studying the opportunities and the threats facing banks to avoid them as much as possible.

The research deals with the problems which are found in the General Authority for Taxation and the collection of tax from business owners and commercial professions because of the lack of tax revenues and their lack of contribution in financing the general budget of the state. The research aims to legislate a new sales tax law which is imposed on all goods and services as well as the role played by tax Sales in financing the state budget.
The research finds several results, the most important one is: knowing the monthly revenue generated by the business and commercial professions in the sample of the research, which helps in estimating the size and percentage of sales tax that can be assumed on these goods and services provided. Also, the size of the large revenues achieved by these works if imposed Sales tax to finance the state budget.

Changes in the money supply and exchange rate under any internal or external conditions, as planned by the monetary and financial authorities, must be accompanied by an inevitable financial and monetary implications for all variables within the Japanese economy. The most prominent of these changes are the international reserves. Japan's monetary and fiscal policies clearly and positively manage and accumulate those reserves, The latter is an effective tool in guiding the economy policy within the country in accordance with the feedback base, leading to substantial stability in the supply of money and exchange rates, which supports economic stability as a whole. The change in the supply of money has the greatest impact on the accumulation and growth of these reserves, while the floating exchange rate regime has been significantly weakened in addition to the steps taken by Japanese producers to effect the exchange rate on the management of international reserves.

Information and information technology has become the vital foundation for all business organizations and in various economic sectors, but at the financial and banking level, information and security are particularly important as a major focus in the development of banking, banking tools and On the information and information technology, which paved the way for a banking revolution based on the integrity of the banking operations, which made banking risk in all its aspects, which led the sector in this vital sector to focus on the security of the Banking information and the use of all programs, specifications and methods that ensure the security of banking information, Among the most important of these standards or specifications is (ISO 17799), which represented a quantum leap in the security of banking information, hence the problem of research due to the expansion of banking in Iraq after the events of 2003 and the opening of economic sectors to the world, including the banking sector, To follow the mechanisms of work and new tools makes it an evolution of its work to increase competitiveness, and among the most important obstacles faced by banks at the global level and the Arab in general and at the level of Iraqi banks is the confidentiality and security of banking information, while the research launched the following assumptions:
A. The Iraqi banks do not apply the international standards ISO 17799 to protect the security of their banking information.
B. Lebanese banks shall not apply the ISO 17799 international standards to protect the security of their banking information.
C. The Iraqi and Lebanese banks shall not vary in the application of ISO 17799 international standards to protect the security of their banking information

Objective and Purpose of Research : This study aims at identifying the effect of social and organizational formation on creative behavior through the intermediating role of employee's well-being.
Society and the entrance of the Research: The researcher has distributed 340 questionnaires to the new staff at the Directorate General for the Education of Babylon. The number of questionnaires returned was 324, of which 318 were valid for the statistical analysis and the response rate was 94% (Amos V.20) as well as the statistical program (SPSS V.20 (.
The importance of the Research: The scarcity of the studies that attempted to determine and to know the nature of the relationship between the three variables of study (organizational socialization, employee wellbeing and creative behavior), as well as the current research attempted to address a real problem that directly affects the education sector in Iraq.
Theoretical results: The presentation of the previous Studies showed a knowledge gap to explain the nature of the relationship between organizational socialization , the well-being of workers ,the creative behavior in the organizations in general and in the education of Babylon in particular.
Practical results: There are two types of relationship between the variables of the study, which directly affect the relationship between social and regulatory development , the well-being of employees , the creative behavior. And other indirect between relationship organizational socialization ,the creative behavior through the intermediary role of the well-being of workers.
The most important conclusions: The benefit and the gain of new employees in the Directorate General to raise Babylon from the practice of the Directorate of the process of socialization organizational will lead to desired behaviors the contributes to the achieve of the objectives of the organization, and reduces the cases of anxiety ,depression ,resentment , and the fear of work , Thus it improve their knowledge, skills, behavior, Well-being and a state of calm and serenity.
Main Recommendations: The Directorate General of Education in Babylon Governorate continues to pay attention to the practices of organizational socialization and which have a great role in achieving the creative behavior and attention to factors that enhance the well-being of its employees.

The subject of research seeks to analyze the "political risk component, of terrorism Index "Which consists of five indicators, number of terrorist operations, number of dead and wounded, the size of financial losses, the search depends on analyzing the sub-index number of dead for terrorism Index and its impact on the indicators listed on the Iraq Stock Exchange. The research findings have produced that the number of dead index significantly affect with the rate of (49%), which is explained by the proportion of the number of dead from the changes in the Iraq Stock Exchange indices variable, and the rest amounting of (51%) is attributed to the contribution of other variables affect those indicators away from terrorism indicators. As for the practical side it has been used the style of gradient and correlation on the sample represented by ten banks listed on the Iraq Stock Exchange and reported the correlation and interaction between the study variables

This research tried to explain the effect of financial liberalization on private investments through selected banking system indicators. And the (Jarque – Bera) test proved the normal distribution of all research variables, the (ADF) test shows, especially in the absence of a constant and trend and At the level, the stability of time series of research variables when significance levels (1% and 5%). And based on the analysis, statistical and econometrics tests, it show the positive and significance impact of variables of the private banks capital, private banks assets, private sector deposits and private banking credit in private banking investment, Where the rise of (1%) leads to a rise of (42%, 66%, 73% and 33%), respectively, indicating that the most prominent impact is the index of private sector deposits.

This research seeks to study the trends adopted for the development of e-tourism, especially the so-called virtual tourism, which is the main objective in this study and how to apply it and what conditions must be available for its sustainability and work, as the development of tourist desires with the development associated with the current globalization and technological revolution in the world provided by Internet services Tourism is one of the most important sectors of the economy, which plays an important role in the development of tourism. Which are prominent in the development and development of countries, The preservation of the environment, which is the cornerstone of sustainable development to ensure its long-term survival and existence, tourism policies should not be based solely on economic and technological dimensions, but should take into account the importance of environmental conservation. Tourism that meets these conditions is sustainable tourism Hence the importance of the study, which calls for the need to include the four dimensions in the design and implementation of the objectives of the strategy of "economic and social development," and to promote the tourism reality, as the tourism industry is one of the most important industries of the current era because they have an impact on the economy is a source Regardless of national income, and interfere with other economic sectors, , And provide job opportunities in the same sector and the rest of the sectors and thus help to the success of development plans and requires the development of the creation of a suitable environment and fertile ground.