Abstract
The purpose of the research is how to enhance the competitiveness of the organization by adopting digital disruption and developing its products, and the research problem arises in how to enhance the competitiveness of the organization. The search variables, and the research community was selected for working in retail and wholesale stores for mobile device companies, Xiaomi, Haier, Samsung, and Huawei, amounting to (20) in the province of Najaf, and the number of administrative workers (89), valid forms for analysis (82), with a response rate of (92%), which is acceptable Statistically, the questionnaire was adopted for the purpose of data collection with three axes, the first is the personal information of the respondents, and the second axis is the digital disorder variable with its five dimensions and the one-dimensional competitiveness of the organization and the number of its ten paragraphs. For the effect and the (SPSS.Var 24) program, a set of conclusions were reached, the most important of which is that the digital disruption has contributed to enhancing the competitiveness of the research sample organizations by finding digital products with high specifications that have led to consumers and customers reluctant to old products and make them competitive, and appropriate recommendations have been put in place for treatment.
Keywords
digital disruption
organization competitiveness.