LARK JOURNAL FOR PHILOSOPHY , LINGUISTICS AND SOCIAL SCIENCES

The field of electronic advertising has witnessed a major theoretical transformation and revolution. It began to reconsider many old models and forms of advertising, as well as creating new models that need to be applied and tested. These changes are due to simultaneous technological developments. Hence, we consider this research paper important because it helps us understand these matters. Developments and investing in the features and advantages of communication technology in the integration of Iraqi women into effective health awareness advertisements in society in particular and other societies in general.

Values constitute an evolving and changing phenomenon. Even if the rest of these values are fixed in their wording, their meanings in light of the social, political and economic conditions in society are multiple and constantly changing. Radio is one of the most prominent means of communication that has a close relationship with social values and standards, Most of these radio stations aim to change the attitudes of the public according to their various goals and programs, and to convey new trends, ideas and values to them, and since developing social values is one of the matters that requires great effort as well as a historical perspective that assesses their originality and extension into the social and cultural depth, hence the role of radio in The field of developing old values and introducing new values that may conflict with the social responsibility of values. . Which made me study this problem by analyzing the posts on Al-Rabaa FM radio on the Facebook platform for the period from 10/1/2023 until 12/31/2023, where the number of posts that were analyzed reached (579) posts, using the descriptive approach, and relying on the tool Guaranteed analysis, where the values were classified into eight main values, and three sub-values for each basic value. After adopting, interpreting and analyzing the tables, the researcher arrived at a set of results, perhaps the most important of which are:
1- The social value ranked first with a rate of 50%, because it is one of the values that are most important to Iraqi society.
2- The category of raising the standard of living for the poor received very clear radio attention, at a rate of 40.8%, and the same was true for the category of respecting human dignity.
3- The radio relied on video clips at a very large percentage, amounting to 90.5%, due to the importance of this feature in consolidating values in images and sound.
At the end of the research, the researcher presented the results, interpreted them, and proposed recommendations based on the intellectual heritage and previous studies.

The study dealt with the restrictions on the methods of expressing opinions carried out by websites, and this differs from people’s legal rights, including the necessity of obtaining information and the ease of sustaining the Internet and other rights that the researchers found to be among the most important obstacles in research that need to be studied and its social, political and technical goals diagnosed. It wanted This study explores the dimensions of the public’s interest in the Al-Aqsa Flood Battle through electronic means, and identifies those sites that confiscate the freedom to express opinions regarding the Palestinian issue. This research is considered descriptive, and the researchers relied on the survey method, so that 94 questionnaire forms were distributed electronically, and they were distributed to the respondents, including (51) media professionals and (43) university professors, to obtain their perceptions and impressions regarding restrictions on freedom of expression on the sites of those sites. The study reached several results. Of which

The aim of the research is to identify the most prominent communication skills and effective media appearance skills that television news broadcasters must possess, as they in turn contribute to the success of the series of stages that news information goes through within the communication process, starting with obtaining this information from its various sources until it reaches The receiving audience. The research also shed light on the most important success factors for broadcasters working in television channels, because of their significant impact on their success within the axis of effective media appearance, as this matter is mainly and clearly linked to attracting the receiving audience in general, especially those in the stages of Specialization in academic study in the field of media specifically in Iraqi universities.
The researcher adopted the descriptive approach, as the research tool (the questionnaire and scale forms) was designed in a manner consistent with the variables of the research title, and distributed to a survey sample of students from colleges and departments of media in Iraqi universities. The research community consisted of students in the stages of academic study of different genders, and the research sample consisted of (300) male and female students, to whom the questionnaire form was distributed electronically. The researcher reached a number of results, perhaps the most prominent of which is that the availability of media appearance skills is one of the most important factors influencing the success of the communication process.

The research dealt with, “Forms of artistic and linguistic employment in the production of visual reports: A study in the verbal employment features of the language I bring.” Visible from a media point of view” in terms of the use of words and the new linguistic punctuation. The vocabulary is in its correct place from a media point of view, as a result of the reason that reporters specialize in using vocabulary incorrectly. In addition to the technical mistakes that the reporter, photos, and the editing engineer, and other journalistic staff, overlook. When preparing and making television reports.Therefore, the researcher used the descriptive approach to describe the reports and analyze them based on an integrated, academic media vision. The research reached a number of results, namely that most of those involved in making reports are not guided based on a plan in the context of work when making and preparing the report, as Al-Jazeera channels do. With its channels, and the BBC channel with its channels), the report making industry is subject to the use of multiple arts and different visions, so it is sometimes difficult for the reporter to collect all the contradictions and anomalies and implement the impossible in the television report, as he works according to what exists in reality. Also, some Reporters carry out the process of making television reports in a way that relies only on the photographer, meaning that most of the reporters have not been to the field of work.

Digital potentials play a crucial role in advancing public relations practices on an international scale. Public relations management is tasked with developing infrastructures as fundamental tools to execute these functions using innovative methods to achieve its goals. International public opinion, especially regarding the Russian Ministry of Foreign Affairs' communicative activities, particularly in light of its military operations against Ukraine, is a significant influence. The main issue addressed in this study is the importance of digital potential in dealing with international public opinion. The study finds that the Russian Ministry of Foreign Affairs successfully employs digital technology, including managing systems and communication networks, to achieve its political goals in these operations and leverage public opinion to its advantage. The research concludes that the Ministry prioritizes international communication, particularly in political and economic domains, to support its military endeavours on the official Instagram platform. The study highlights that Russia, a global pole with advanced industry, production, and management technology, utilizes digital potentials to define international society's legitimacy for its military operations, aligning with international laws and regulations.

The research aims to outline a vision for official government entities responsible for economic projects in the province to achieve sustainable development goals. This is achieved by understanding the public perception of these developmental projects. The mental image held by the community towards economic development projects in Wasit province is considered crucial due to social and cultural factors, including traditions and customs that impact project execution, interaction, and effective participation. These issues arise from a lack of awareness or transparency in these projects, influencing the community's interaction with economic development projects. The primary research problem revolves around understanding the formed image of economic development projects among the people of Wasit province.

The media, in all its forms, contributes to making society aware of the dangers surrounding it and tries to find appropriate solutions by discussing the issue in an analytical and in-depth manner, and after the widespread spread of satellite television channels in Iraq. These channels are required to serve the Iraqi community and provide cultural programs that contribute to spreading environmental, health, economic and social awareness. After 2003, major problems spread in Iraq, including drug trade and abuse, so the aim of this research is to identify (the role of Iraqi satellite channels in Reducing the spread of the drug phenomenon in society. The researcher adopted the descriptive analysis method and prepared a questionnaire and distributed it to a sample of (512) individuals from middle school, preparatory, and university students. Upon transcribing the results of the questionnaire, he concluded the following:

The study seeks to know the impact of digital transformations in university media on the public’s knowledge, as digital transformation has provided multiple sources of news and information, diversity of opinions, and sources of news, as well as enabling users to participate and interact with content, comment on it, and share it with others on social media such as Facebook, Twitter, Instagram, Telegram, etc. Therefore, the researcher found the need to study the relationship of digital transformations to university media and their cognitive effects on the public by formulating the research problem in the following question:
What is the impact of digital transformations in university media on the public’s knowledge?
The importance of the research arises from the fact that the university media at Wasit University has a close relationship with the public, and thus the need was born to study the digital technologies that were employed in the university media, and to see their cognitive effects on the public, which contributes to building an effective university media that has an influential role in society.
The researcher used the descriptive survey method for the research community, which is represented by the audience of Wasit University, which consists of teachers, employees, and students. In light of this, the researcher designed the questionnaire form by polling the opinions of a proportionate, stratified random sample of the public, consisting of 400 individuals, which were divided into three main axes, the first being the demographic data of the respondents, and the second being the exposure data. Viewing and the third are the cognitive effects on the university audience.
The research found a relationship between digital transformation in university media and the cognitive effects on the audience of Wasit University, amounting to 82.9%, and other results, including that the majority of the audience believes that university digital media has allowed the public to increase knowledge of modern technologies, and that the digital technologies used in university media have It helped increase cognitive
achievement, develop dialogue skills, and exchange experiences among the audience.

Social networking sites are among the most powerful tools and means used to promote in this era in general and for beauty products in particular, as these sites greatly affect the perception of beauty and self-confidence among Iraqi women, as these sites are used to publish promotional content and advertisements for beauty products and services, and provide A platform for Iraqi women to share and compare their photos and experiences in the field of beauty. Iraqi women may be exposed to beauty promotional content through these means constantly, and this is reflected in their perception of beauty, which leads to the development of unrealistic beauty standards that are not related to external appearance. Excessive use of social media may cause a decrease in the level of Low self-confidence among Iraqi women, as they may feel pressured to conform to the unrealistic aesthetic standards presented on these media.
In his study, the researcher used the “descriptive approach,” relying on a questionnaire tool that was distributed to a sample of women who frequent beauty centers in Wasit Governorate. To obtain indicators and data and analyze them to determine the relationship between social networking sites and Iraqi women’s beauty products.
The study concluded several results, most notably:
1- Iraqi women feel a lot of psychological pressure to have an ideal beauty appearance based on viewing social media platforms.
2- Social media platforms greatly reinforce unrealistic beauty standards among women.
3- Social networking sites negatively affect self-confidence and self-image when it comes to external appearance.

The study sought to monitor and analyze digital media strategies in the nature of media treatment of environmental issues and climate change in Iraq, based on the directives and warnings of the United Nations, which described in its report issued in 2023 that climate change portends a terrifying and miserable future in which desertification, hunger, and homelessness are widespread, and Volker Türk criticized The United Nations Commissioner for Human Rights told world leaders, “Because they do not realize the magnitude of the coming danger and look at the climate crisis in the short term, the future of hunger and suffering should be bequeathed to our children, and we do not have to do that. We are the generation that possesses the most powerful technological tools in history that enable us to change and adapt to The new transformations that began to strike the world more than thirty years ago.))

Social media platforms, especially the Facebook application, have become very popular among various segments of society. Because of its wide fame on the global level, it has become one of the most used sites in the world, as it has taken control of what was known in sociology as the third place.
Social media platforms, including the Facebook application, have attracted the attention of Iraqis greatly in recent decades through use and subscription.
This study aims to determine the level of use of the Facebook application by students of the Department of Mass Communication at Future University, and to know the motives for use and the satisfactions achieved as a result of use.
This research is considered one of the descriptive analytical research. The researcher relied on the survey method and used a questionnaire form consisting of eleven questions that were distributed to the user audience, students of the Media Department, to collect information that achieves the research objectives.
The results of the research showed that males (46%) are more likely to use the Facebook application than females, with the percentage of females being (39%). Also, male students from the research sample are more free than females in practicing their lives by choosing the paragraph (all of the above) with a percentage of (49.21%), while the paragraph (at home) came in first place with a percentage of (42.86%). The use of the Facebook application was identical (depending on circumstances) for males and females, as the ranking according to circumstances came in first place for males, with a percentage of (75%) and a percentage of (71%) for females. The students of the Mass Communication Department use Facebook incorrectly and have moved away from positive use in benefiting from this technology to develop themselves and increase their information. The paragraph (messages and conversations in audio and video) came in first place for males, with a number of repetitions (68) and a percentage of (15.01%), while the paragraph came in first place for males, with a number of repetitions (68) and a percentage of (15.01%). (Chat) ranked first with a number of repetitions (73) and a percentage of (18.53%). It became clear that there were statistically significant differences at a significant level (0.01) between the motives for exposure and the gender (male - female).

This study examines the communication activity of public relations practitioners in the Ministry of Labor and Social Affairs during the period 1/1/2023 until 6/30/2023 after identifying the most important communication activities that are employed by them in order to develop solutions and treatments for crises within Iraqi society from Away from these activities, whether they are those others from the social protection network or the facilities that were also provided to you in terms of improvements or providing training that qualifies them to be active in the labor market after the successful end of this agreement, through the establishment of public relations practitioners at the Ministry’s headquarters or serving it specifically for a long period. 50 researchers from the total number of workers in the departments and divisions of media and public relations in this department It has emerged through the research tool from now on to the communicative activities of the cosmic universe and the crises facing modern society through media technologies.

The research shows the role that international public relations plays in strengthening the war against Zionism, and because it is a war that stems from firm convictions among the internal and external public because of the justice of its cause and the nobility of its goals, the performance was consistent with what those working in international public relations wish to achieve, so the results indicated the presence of efficiency in international public relations in accomplishing its tasks (average of 4.1), This is due to the use of various methods (average of 3.8). However, there are many obstacles, but their impact is slight (average of 2), with the presence of factors that would confront these obstacles (average of 3.72). The results also showed a strong correlation between performance And methods express it (R2=50) and with a slope (49%).

The research aims to determine the compatibility between reliance on social networking sites and the levels of knowledge of Iraqi youth about their phenomenon. This research is a descriptive study as it is appropriate to determine the role that social networking sites play in increasing the level of knowledge about the conference phenomenon and providing Iraqi youth with information about the phenomenon. The naked eye survey method of the Iraqi public, which represents the female, urban, scientific and rural community, with their clarifications and age. The study indicates the importance that appeared in the development at the appropriate time because it took a special place in Iraqi society, which was previously safe from its advocates, and now it has begun to penetrate the mediation of youth, and the importance of the social networking site Facebook has expanded on information about this phenomenon by Iraqi youth. The results of the study showed that these sites contributed to increasing awareness of the phenomenon, and that the users appeared to be young people. The influence of the study was that they had the ability to educate themselves about the phenomenon of drugs. These sites became an important part of the study’s interests in creative youth research, and these research sites helped in reducing the risk of drug abuse. The emergence of that phenomenon and recognition and knowledge of information about the phenomenon of the phenomenon.

Field study A study on a sample of Wasit University students. The problem of the study is determined in: The role of using social communication in motivating Wasit University students to political participation. The study relied on the intentional sample survey method, and on the questionnaire tool to collect data and information for the study. The study reached the results issued by it that social communication contributes to the formation of the attitudes of the respondents and motivates them to participate in the elections. Follow the pages and channels of political activists through social networks, which is what stimulates social communication, which is what I sent to participate in demonstrations and marches as a form of Forms of independent political participation, in addition to the fact that social communication contributed to the development of the respondents' awareness of issues related to this system, the previous reference, the Iraqi, the political annex, since the government.

The research aims to study of the Speicher massacre in English news web sites, which claimed the lives of 2,156 martyrs, according to the latest statistics of the Iraqi Center for Documentation of Extremist Crimes. News coverage will be studied for the period from (2014-2021). Starting from the date the perpetrators of the crime announced the massacre on the Twitter platform – now of X - until the year 2021, and how was the news covered? In addition to the continuity of coverage in subsequent years, what topics were focused on? What is the image that was formed by that news for the English-speaking, at the beginning of its announcement, and relied in its news on the pictures published by ISIS. In addition to covering the interviews with the survivors and the criminals who were arrested, in addition to the annual celebration of the anniversary of the massacre.

Elections are considered an important means of representing democratic governance, serving as a tool for the public to express their opinions in selecting individuals they see capable of assuming responsibilities and achieving their aspirations.
Election campaigns are among the most crucial stages of the electoral process and are the essence of political activity preceding the election date. They allow political party candidates to engage in activities and express their political agendas to persuade and attract the public to vote for their candidates in the electoral booth.
Given the importance of election campaigns and their impact on the public, the significance of this study arises from the specificity of the electoral event as a communicative activity for political parties participating in the elections of the Iraqi provincial councils. The research results revealed deficiencies in election campaigns, especially in their role in mobilizing and raising public awareness to encourage participation in elections. Campaigns did not provide the public with sufficient insight into the electoral programs of parties and candidates. It was also evident that most researchers relied on clan affiliation in their selection of candidates.

This study aimed to analyze the role of digital media in promoting sustainable development goals and determine the positive effects and effects that can be achieved and analyze the role of digital media in spreading awareness of the importance of sustainable development, and the descriptive approach was used and the results of this study that the media has an effective and influential role in achieving sustainable development and that the media has a prominent role in highlighting the goals of sustainable development and the study recommended the definition of sustainable development programs and new work on all social networking sites.