NTU Journal for Administrative and Human Sciences

Environmental pollution is one of the biggest global risks facing environmental life at all of its levels, such as pollution of air, water and soil, all of which pose a serious threat on the lives of all organic creatures in general and that of mankind in particular. Therefore, it has become necessary to study this phenomenon and work to reduce its negative effects. The current research is thus highlighting the role of environmental accounting and its dimensions represented in environmental costs, environmental control and environmental disclosure in influencing the reduction of environmental pollution phenomenon. The research includes two aspects, namely; the theoretical aspect, which includes a presentation of the concepts related to the subject matter of the research, and the applied aspect represented in analyzing the questionnaire that was distributed to 50 accountants as a random sample in the field of study . The research reaches some important conclusions such as, the existence of a correlation and the impact of the relationship between the environmental calculator and the environmental pollution through which the main research hypotheses were achieved. One of the most important recommendations that the research reached is to invest this relationship in intensifying efforts to develop accounting rules, procedures and standards to surround this environmental crisis, and furthermore, to reduce its effects

Talent management is one of the modern management concepts that is of great interest to leaders, practicing managers and academic researchers. It is one of the prevailing and most desirable philosophies at the present time because of its impact on the behavior of employees and on work to achieve the goals of any organization. The concept of educated organizations is also considered a management philosophy that aims at enabling organizations to adapt in the light of the changing competitive environment to foresee the future in scientific ways. Thus, this study aims at measuring and clarifying the role of talent management and its impact on learning organizations. The importance of this study emerges from the importance of the two variables investigated; namely, the talent management and the learning organizations. The intellectual basis of the study is based on analyzing the relationship between the former and the latter. Statistical methods, such as the arithmetic methods and Spearman correlation coefficient were used. Forty forms were distributed to managers ,as samples of this study, working in the Departments and Units of the Presidency of the University under study. The study raised a number of questions one of which the extent to which talent management is adopted at the researched University. The questionnaire was used as the main tool for collecting data. The study reached the most important results, the most important of which is Talent management has a positive impact on learning organizations. The study presented a set of recommendations that serve the University under study: the most prominent of which is the University need to adopt talent management concept and its promotion in the field of work, besides, the possibility of benefiting from it in knowing the reasons for the success of the University.

The current research aims at clarifying the impact of pink marketing on customers\' happiness as its main problem. Besides, it also aims at explaining the role that pink marketing is playing, its dimensions and impact on customers\' happiness, and what is the strength of the relationship and impact between them. Accordingly, a number of hypotheses were posed based on the hypothetical research scheme. The most prominent of which was that there is a significant effect of pink marketing on customers\' happiness. Therefore, to reach the desired results, a questionnaire was designed and distributed to a sample of women who use L\'Oreal products for skin-care and cosmetics and forms were distributed to them. The forms were then collected, sorted and afterwards analyzed. The research used a number of statistical methods such as frequencies and percentages using a statistical application (SPSS Ver.24), as well as extracting the values of correlation and impact coefficients through which the hypotheses were tested. The research reached a number of conclusions; the most important of which were that each of the pink marketing activities and the customers\' happiness are important for both organizations and customers respectively, as to achieve the goals of both parties represented by fulfilling the needs and desires of women in order to achieve profitability and market expansion. Based on the research conclusions deduced, a number of proposals were presented. The most important of which were: marketing organizations should pay attention to the concepts of pink marketing and customers\' happiness by focusing on issues of market segmentation, and should also refer to the specialists in marketing field to define them so that there is a clear perception of the nature of the two concepts to achieve the desired goals.

The current research seeks to identify how to achieve customers\' loyalty by making organizations employ responsive marketing activities as an important activity. In other words, it tries to show the extent to which these organization respond to the needs and desires of their consumers to achieve their satisfaction and thus to achieve loyalty; such as, home furniture that has kept pace with developments in the field of design, innovation, and creativity. So the aim of the research lies on identifying the concepts of responsive marketing and customers\' loyalty and the relationship between them. This is because of its great importance in the light of modern marketing trends, including the search for the latent needs and the desires of consumers to achieving them. To achieve this goal, a number of hypotheses were formulated, such as there is a significant correlation between responsive marketing in its dimensions and customers\' loyalty, as well as a significant effect of responsive marketing in achieving customers\' loyalty. An analytical descriptive approach was used through the use of a questionnaire tool, and the five-point Likert scale was used and distributed to the individuals surveyed in the Fana Home and Office Furniture Company in both the cities of Mosul and Erbil respectively. A number of statistical methods were then used to extract the results from arithmetic means, frequencies and percentages, as well as using the measurement of correlation and influence relationships by extracting the values of the simple and ordinal correlation coefficient, regression and the values of the coefficient of determination (R2), the value of (f) and (t) degrees of freedom. In light of the conclusions, a number of proposals were formulated; the most important of which were: the producing and marketing companies should identify the needs and desires of consumers by studying the market and competitors and collecting the necessary data that would enhance the position of the researched companies in the market and gain the largest possible number of consumers

The research measures the level of availability and application of the provisions of the project quality management specification (ISO10006:2017) in the management of regional development projects in Nineveh Governorate, with the aim of measuring the gap in the level of application of the provisions of ISO 10006 2017, in the management of projects in Nineveh Governorate and the reality of the project quality management system in Nineveh Governorate. Using the approved checklist. The research used the descriptive analytical method in conducting the study, where the data was carefully analyzed based on the seven-point scale, to determine the level of availability of the specification items (ISO 10006:2017) for the body in question by filling the checklists with information. The study resulted in a number of conclusions, the most important of which were:
• Weakness in spreading the concepts of quality between individuals and management at all levels within the departments of the reconstruction aid in Nineveh Governorate.
• Weakness in adopting and applying the terms and requirements of the specification in the field investigated when implementing its projects.
• The study presented a set of proposals in order to reduce the gap and increase the percentage of application of the provisions of the specification (ISO 10006: 2017) in the management of regional development projects in Nineveh Governorate, including:
• Motivating individuals to participate in the process of developing and implementing a quality management system, and supporting their level of awareness by strengthening the principles of project quality management systems.

The aim of the research is to measure and analyze the impact of the financial characteristics of companies represented by the prevailing patterns for each of (Current assets, Equity structure, Profits growth, Short-term liabilities, and current activity revenues) on the Capital budget of a sample of companies from both the industrial and agricultural sectors listed in the Iraq Stock Exchange for the period from (2010-2020), by analyzing longitudinal (panel) data for explanatory variables, based on the statistical program Eviews 10, The research concluded that there is a positive or negative significant effect of all explanatory variables in the capital budget for both sectors, except for the growth of profits in the industrial sector, which appeared with a non-significant effect. The capitalist and the dependence on the internal financing during the research period .

The current research deals with demonstrating the extent to which the indicators of green quality function deployment in sustainable marketing reach. These indicators were achieved in the General Company for Construction Industries in Baghdad, leading to a research problem which states whether the indicators of green quality function deployment contribute to achieving sustainable marketing or not. This was done in order to create a modern industrial environment that has the ability to produce products that meet the needs of the market in terms of its quality, cost and suitability to the environment according to the constantly changing requirements of customers. A descriptive analytical method was conducted for the purpose of analyzing the research results. A questionnaire was distributed to 208 working at the General Company for Industries as a basic tool for data collection and as an important way to complete the research practical part and is valid for the analysis. The data was then analyzed and the research hypotheses were tested using ready-made statistical software tools ,viz. SPSS, Amos 26. The research reached a set of conclusions, namely; there is a direct and moral effect for the indicators of green quality function deployment in sustainable marketing in terms of the value of the regression coefficient, in addition to developing proposals. Besides, the Iraqi industrial companies in general, and the company under study in particular have to face the changing competitive challenges and enhance their competitive position in the market through the indicators of green quality function deployment. Therefore, paying attention to the constantly changing opinions of customers and listening to their voices to produce sustainable products can be marketed to current and future generations..