Abstract
Abstract
This paper aims at analysing some of the babies’ products to show an aspect of harmony between text and image in which each company employs its text and image to sell its product. Thus, multimodality is used to show how text and image are used together as a mixture to make the ad more acceptable. Therefore, this paper is set against the multiple uses of images accompanied with different texts provided by specialists to provide something aesthetic as well as useful to the reader. Therefore, the field of ads in regard to babies’ products is about illustrating the overall context of multimodal advertisement of each product for the purpose of clarifying the benefits of each product. Thus, the significance of this paper is to summarize the functions and characteristics of multimodality focusing on the use of linguistic devices that will be systematically researched, analysed, and summarized via taking into consideration the unity of text and image. Methodology of this study follows Barthes (1977) cited in Machin (2007) model of analysis to analyse each linguistic device and image in a specific text
This paper aims at analysing some of the babies’ products to show an aspect of harmony between text and image in which each company employs its text and image to sell its product. Thus, multimodality is used to show how text and image are used together as a mixture to make the ad more acceptable. Therefore, this paper is set against the multiple uses of images accompanied with different texts provided by specialists to provide something aesthetic as well as useful to the reader. Therefore, the field of ads in regard to babies’ products is about illustrating the overall context of multimodal advertisement of each product for the purpose of clarifying the benefits of each product. Thus, the significance of this paper is to summarize the functions and characteristics of multimodality focusing on the use of linguistic devices that will be systematically researched, analysed, and summarized via taking into consideration the unity of text and image. Methodology of this study follows Barthes (1977) cited in Machin (2007) model of analysis to analyse each linguistic device and image in a specific text
Keywords
Ads
Analysis
children
multimodal
Products