Journal of Baghdad College of Economic sciences University

The modern marketing concept focuses considerably on the customer, especially women, as they are the main pillar on which this concept depends, as they are the main partner in the activities of marketing institutions, including banking institutions. This research aims to highlight the impact of the pink marketing strategy in achieving the marketing objectives of banks. To reach the required goals, 60 women were selected as a sample of the clients of Al-Ahly Bank of Baghdad branch (Bagdad Private Bank), and a questionnaire form designed by the researcher was distributed to them, which included (49 questions). The descriptive exploratory approach was employed based on the survey of opinions through the questionnaire, where the primary data was analyzed using the spss statistical program to analyze the data, leading to its results in reaching a number of conclusions, including that the banks tend to adopt the pink marketing strategy by relying on the pink physical environment and improving it through the element Pink human, pink product promotion, pink service, pink distribution and price. Also there is an effect of the pink marketing strategy in achieving the marketing objectives of the banks .

This paper demonstrate the feasibility of using deep learning approaches in forecasting bank performance using neural networks. The importance of this research is concentrated in the use of an artificial intelligence techniques of neural networks for forecasting bank performance. For that, The performance of (12) banks (research sample) has been evaluated for the period of 16 years using (CAMELS), then forecasting bank performance using neural networks. The research problem is represented in the weak reliance of banks in Iraq on modern technologies for the purpose of predicting their performance. Our results showed that the (NAR) model is capable of predicting bank performance. As well, the (NAR) model is more accurate than time series for the predictions of our performance. Our finding suggest that there is an urgent need for banks to use the (NAR) model to predict their performance due to its predictive ability in Comparison with classic models

The adoption of Islamic accounting standards is considered one of the important tools that contribute to highlighting the investment and development role of Islamic banks, and helps them communicate the results of their performance and indicate their real and reliable financial positions, which will provide sound and real performance indicators for their performance and the promotion of their legitimate uniqueness. Therefore, the research aims to study and analyze the impact of the application of Islamic accounting standards on the financial, economic and social performance of Islamic banks listed on the Iraq Stock Exchange.
In order to achieve the objectives of the research, the applied approach was adopted in measuring financial, economic and social performance indicators by relying on the financial reports of a sample of (5) Islamic banks listed in the Iraqi market for securities, which applied Islamic accounting standards, as well as the adoption of financial market bulletins of the sample sought, while the statistical inferential approach was adopted to test the research hypotheses by relying on the tools of statistical analysis.
The research reached a set of conclusions, most prominent the absence of significant differences in the indicators of financial, economic and social performance of the research sample banks before and after the application of Islamic accounting standards. The research also recommends the necessity of balancing the Iraqi Islamic banks in investing in long-term investment formulas (Mutharaba, Istisna’a, Ijara, etc.) with investments with fixed returns such as Murabaha (profiteering) and others in order to achieve all aspects of development (financial, economic and social).

Many companies conduct their business under the roof of legislation, regulations and laws in force, which the auditor must abide by, and that his failure to comply leads to harming the interests of the concerned parties because they are greatly affected by those reports, and that not using modern methods in the audit process would reduce the Users’ trust in that data, while the research aimed to employ the role of joint and participatory external audit and its reflection in users’ trust, the research relied on the descriptive analytical approach through testing the hypotheses represented by the first hypothesis (there is a statistically significant relationship between the use of joint and participatory auditing and the parties interested in the audit process) And the second hypothesis (there is a statistically significant relationship between the positive and negative effects of joint and participatory auditing and the quality of auditing) by designing a questionnaire consisting of (75) out of (100 forms, and distributing it to a sample of audit offices and the Office of Financial Supervision in Iraq, to identify The extent of the sample members’ knowledge of the role of external, joint and participatory auditing, as the results of the research indicated that there is a positive and moral correlation between the use of joint and participatory auditing and the parties interested in the audit process. Regarding the first hypothesis, As for the second hypothesis, the results also showed that there is a positive and moral correlation between the positive and negative effects of joint and participatory auditing and the quality of auditing, meaning that the result of the decision is acceptable with a confidence degree of (99%), as it is clear that there is a correlation between the availability of positive and negative effects in achieving audit quality according to different The case of the two types and their appearance

The research aims to measure and analyze the relationship between economic development and monetary policy in Iraq for the period 2003-2018, the exchange rate as a model. Unstable security, terrorist operations, and other economic and political matters, all these situations and events led to the destruction of the economic structure of Iraq, and the research aims to verify the nature of the relationship between (monetary policy represented by the exchange rate) and economic development on the other hand, and the impact of the policy was measured and analyzed Cash in achieving economic development in Iraq for the mentioned period, using modern standard models based on the Autoregressive Distributed Lag Model (ARDL), to estimate the short- and long-term relationship through standard procedures, and using the statistical program for standard analysis (EViews 10).
And one of the most important of these conclusions that the research reached is that monetary policy is determined according to the philosophy of monetary theory and the trends of the ruling political system, and monetary policy constitutes an important tributary of the tributaries of the state’s economic policy that the central bank seeks to carry out through specific procedures and measures to achieve certain goals, the idea The main point of contemporary monetary theory is that changes in the amount of money can address economic imbalances and lead to economic stability. Monetary policy is one of the ways that can be adopted to maintain economic stability. The research concluded that the exchange rate is one of the most important economic indicators that play a large and important role in Determining the monetary policy of the state because it is affected by many indicators of economic development, and the increase in the money supply has negatively affected the value of the Iraqi dinar, which led to a deterioration in its value and a rise in the exchange rate of the Iraqi dinar against the US dollar in the parallel market due to inflation, and the results of the model evaluation show The benchmark has positive (direct) and moral effects on (Ag) the agricultural sector and (BP) the balance of payments And (T) for the trade sector in the exchange rate, and that each indicator has a negative (inverse) effect and a significant impact (AGDP)) for the average per capita GDP and (I) the industrial sector and (RGDP) the GDP of the Iraqi dinar exchange rate in relation to the currency The US dollar is in the parallel market, and as such monetary policy seeks by targeting the exchange rate to achieve monetary stability, it is necessary to work on developing clear policies to control exchange rates by controlling the factors affecting the exchange rate, and finding an exchange rate system that is compatible with economic changes

The aim of the research is to evaluate the performance evaluation in the audit evaluation in the province of Najaf Statistics, evaluation, verification, verification, verification of access to local areas, and attention to the reality of performance and attention to it, important repercussions in strengths, the government focused on public areas and based on the law of governorates that are not organized in the region No. (21 ) for the amended year 2008 committed to transferring ministerial authorities to the local government, and the government was obligated under Article (45) with specific grants to local governments through the transfer of government departments affiliated to the government beacons of ministries with all the researcher has determined the evaluation of the reality of research in Najaf Governorate after granting it the authorities Through the study of the Najaf Municipality Department, which is one of the governorate’s directorates and represents an important part in evaluating the reality of the review of ministerial authorities in the municipality of Najaf governorate, the researchers conducted interviews with a selected sample of people’s officials and important departments in Najaf Municipality and with coexistence, a proportion matching the dimensions of Butterfly, and the results that were previously achieved were achieved, and the government results were achieved in Najaf Governorate after being awarded For ministerial reforms, a proportion of matching research dimensions (66%) achieve the desired goals, note that the surrounding environment is present in this work environment, and on the local government of the space surrounding the environment.

Hotel organizations seek to establish their activities in a fast-changing environment, and should look for everything they do, in the study to determine the nature of the relationship with the customer dimensions (customer gain, strengthen the relationship with the customer, the customer) in improving the quality of hotel service, the study expressed its problem of During the range of questions The study focused on whether there is a correlation and impact between the variables of the study, especially the basic question (what is the reality of applying the relationship management with the customer to achieve the quality of hotel service?), While the importance of the study was to study and analyze the reality of the management of customer relations in the researched hotels, as well as provide a framework Theoretical links between two important variables (customer relationship management, quality of hotel service) and highlight the relationship between them to achieve the highest level of satisfaction and loyalty to the premium class hotels in Baghdad. The researcher adopted the descriptive analytical approach in completing the study The questionnaire was adopted as a main tool in data collection, which included (38) items. 68 forms were distributed and retrieved. As well as conducting personal interviews as a tool in data collection, the program (Spss V.23, Amos V.18) was used in the research with the appropriate statistical methods for research, including (distribution) The study reached a number of conclusions, most notably: the validity of the correlation hypothesis and the effect between the variables addressed in the study at the macro and sub level, the study ended to Provide a set of recommendations based on the conclusions reached the most important: that the hotel management should activate the role of customer relationship management more than it is now, as well as interest in investing and activating the role of customer relationship management variables "win the customer, strengthen the relationship with the customer , 'Customer retention' in the promotion of hotel service quality variables combined.

The Search aimed to identified the relationship of correlation and impact between (Organizational intelligence and core competencies), The research applied in first class Hotels in Baghdad. The sample represented a number of hotels ( 42 ) The questioner used as the main tool in the research to collect data, which included (12) questions, then the answered have analyzed to get the final finding for the research through using asets of statistic methods arithmetical mean, standard deviation, coefficicut of variation by (SPSS) software. Then the research seeks to examine the Main hypothesis for the relationship of correlation and impact between research variable, the search finding out a sets of conclusions and the most are: The Hotels Organizations had the ability to create a knowledge and flowing it among the Mangers who work in administrative levels due to have a culture among then and core competencies which to creat and deploy a knowledge, prepare training program to acquire in progressed way. The research as resulting a sets of recommendations are: Interesting in acquiring a knowledgement and increased its abilities on variation that happened in the hotels organization, then respond to it effective way by using scientifically methods, the proper or suitable ways and using core competencies to enhance performance in the current circumstances.

The intensity of competition in the banking sector, globalization, the development of new information and communication technology has forced the banking sector to constantly search for new techniques to stay competitive and maintain market share, through the use of the targeted cost approach as one of the methods of managing the modern cost and a method of reducing the cost and improving the pricing of the banking service, and through its application in Rafidain Bank, where the Iraqi banking sector is one of the most advanced sectors The reduction should be done through the use of targeted cost technology and improving service pricing to ensure that the bank remains in the market and maintain its market share by attracting the target customers, by constantly developing its services, pricing the service as the customer can pay for it, and the study is based on the use of the descriptive analytical method, measuring information as well as using the statistical method to analyze and distribute the questionnaire list, Through research it was reached that there is the possibility of applying the targeted cost technology in Rafidain Bank in order to manage the cost in the bank and pricing according to this cost, and also found that the application of the targeted cost technology in the research sample Rafidain Bank leads to reduce cost and increase profits and then to improve pricing and attract customers and develop banking services. One of the most important recommendations of the research is the adoption of the target cost approach in the Rafidain Bank for cost management in it, due to the presence of components and capabilities for their application in this bank.

The research aims to identify the most important practices of directing human resources in banks and their role in achieving the quality of service provided by the Ashur International Bank for Investment, and the problem of the research lies in the weak employment of banks in general and Ashur International Bank in particular for the guidance elements represented (leadership, communication, and motivation) and their role in Achieving the quality of the searched bank's services.
The most important research findings are the weak adoption of the center and museum of natural history for both after contact and motivation, and this means that the banking neglects the two most important dimensions in the orientation process, namely communication and motivation and its negative impact on the process of achieving the quality banking of the service, This confirms the necessity of increasing the interest of the research center in each of the dimensions of communication and motivation, by providing communication technology, and increasing the guidance associated with material or moral rewards that encourage employees to improve the quality banking of the services provided to visitors.

Good governance and economic development are currently regarded as one of the major problems of economies at the international level, and still remain among the concerns of the actors of the society, and on more than one level.
Arab countries face significant development challenges, largely related to the setting in of good governance systems. In this regard, we want to contribute to this question by examining the importance of political stability, as a dimension of good governance, to promote sustainable economic and social development in these countries.
Despite the situation in many Arab countries, the results of the study suggest the positive impact of political stability and the acceptable situation for many of them, which requires us to examine the reliability and representativeness of data published by the World Bank, although we recognize the efforts made to do so.