Journal of Media Studies and Research

This study explores the extent to which communication professionals in Iraqi newspapers influence the public’s priorities regarding the current government's performance. Classified as a descriptive study, it utilizes a questionnaire for field data collection. The research population includes journalists working in Iraqi newspapers, with a purposive sample of 76 communication professionals. Findings indicate that news reporting is the most commonly used journalistic form due to its perceived credibility. However, media professionals showed limited knowledge of the government’s service programs and achievements. Social media and personal sources were found to be primary information sources, rather than official ones. Notably, the government of Mohammed Shia’ Al-Sudani was viewed as the most effective in service delivery, with over 60% approval from respondents.

The research deals with the attitudes of the academic elite towards the services of the federal government, through the Facebook site for government activities and services by publishing photos and videos of official pages. The research relies on the field survey method by distributing the questionnaire to a sample of (105) respondents from the academic elite from Al-Farahidi University, relying on the intentional sample and using two tools: (observation) and (questionnaire). The research reached a number of results, including that the academic elite follows Facebook in publishing government activities. It also showed that the academic elite relies on Facebook as one of the sources of information, which leads to the government’s rapid response to citizens’ rights. It also showed that Facebook has become an important tool for transferring opinions and ideas between the academic elite and the general public..

The study addresses the mechanisms for verifying information confusion adopted by the “the checker” and “Saheeh Al-Iraq” pages, which specialize in fact-checking information on Facebook. The study aims to reveal the mechanisms followed by the study pages to verify confused information, identify its types and the sites that published it. This study refers to the list of descriptive research based on the survey method and the content analysis tool, and included all posts of the two pages for the period from 1/9 to 30/11/2024, as the total number of materials that were analyzed amounted to (248) posts. The results showed that the political, security and military environments are a field for the circulation of confused information, and the issuance of this information by media figures, institutions and influential figures is a dangerous indicator that raises doubts about its credibility.

This research aims to study the persuasive techniques used in celebrity advertisements and to analyze the extent to which these techniques influence the purchasing decisions of female students at the Faculty of Applied Arts. The research adopts the descriptive-analytical approach, using a questionnaire as the data collection tool from a sample of students, with the goal of understanding consumer behavior and the level of awareness of advertising influence techniques.
The study addresses several key areas, most notably: the nature of celebrity advertising, the main persuasive strategies such as credibility, attractiveness, emotional appeal, and repetition, and the extent to which students respond to these methods. It also explores the types of celebrities with the greatest influence and the digital platforms where these ads are most prevalent.

The study examined the use of artificial intelligence (AI) technologies by editors in Iraqi newsrooms to verify textual and image information. The study aims to uncover the expertise of newsroom editors with AI technologies. The research is classified as a descriptive study that relies on a field survey approach, using a purposive sample of editors using a questionnaire and scale as a data collection tool. The study reached several conclusions, including that media organizations tend to employ newsroom staff with media specializations, that most fact-checkers have experience working in the field of manual verification of texts, still images, and videos, which is evidence of the development of newsroom work, and that political topics topped the topics editors specialize in fact-checking, while social media sites topped the sources whose news is subject to fact-checking.

This research aims at discussing the Iranian propaganda in the Iranian Arabic-language press tackling American issues. It is trying to reveal what propaganda methods are included in the contents of the Iranian press. The Iranian propaganda is important to the Iraqi studies addressing this topic, because Iraq is influenced by the Iranian-American conflict in the region. The survey method has conducted an analytical study of Wefaq and Kehan newspapers in order to uncover the propaganda methods used in them. The conclusions showed that: The incitement method ranked first in "Wefaq", while raising fears ranked first in "Kehan". Wefaq highlighted US policy in the region, while Kehan focused on US policy in Palestine. Kehan focused on the religious and emotional aspects of its articles, while Wefaq did not use this aspect.

The research dealt with the relationship between social media sites and building the reputation of electronic payment companies, identifying the most prominent services provided by electronic payment companies, as well as identifying the most important rules for building an electronic reputation. The research used the analytical survey method, by analyzing the content of Qi Company’s Facebook page using a comprehensive inventory of the company’s page posts within the research period. The analysis included 129 posts, and the research came out with several results, the most important of which is that social media sites contribute to activating Qi Company’s electronic marketing, in line with the importance of the company’s work and goals, in addition to the speed of disbursing salaries and financial transfers, and the reliance of most companies and individuals on digital financial applications in their financial interactions, and in enhancing trust and facing crises.

The title of the research was "Russian Psychological Warfare Methods on Facebook during the Ukrainian War", and its problem was defined by a main question about "The psychological warfare methods used by Russia through social networking sites on Facebook during the war with Ukraine?" The type of research is descriptive and its methodology is survey. The research community was defined as social networking sites, and the research sample was the official page of the Arabic-language Russia Today network on Facebook. The sample underwent a content analysis process using a comprehensive inventory of journalistic content related to the Russian-Ukrainian war for two months. The content analysis process revealed that the Russia Today network focused on publishing military and political topics, and also focused on using digital propaganda methods, digital political poisoning, terrorism and intimidation in the field of electronic psychological warfare.

Electronic advertising is a new style in the field of advertising that has alleviated many of the obstacles that existed for shopping. It has shortened distances, time and effort and has now become one of the effective methods for many producers of goods or merchandise through shopping via the Internet, especially after the Internet has become available to everyone and has proven its effectiveness in obtaining goods with ease through social media or browsing through Internet sites. The subject of electronic advertising is a modern subject that needs more research and studies that work to develop and evaluate it to perform its basic and effective role in attracting the consumer to what is offered of goods or services, and for its great importance in urging the consumer to purchase what is advertised via the Internet, the subject of our research.

This study examined the attitudes of the Iraqi audience toward commercial advertisements aired alongside Ramadan drama series on local satellite television channels. The researcher aimed to explore respondents' viewing patterns, measure their levels of interest in these advertisements, and identify overall viewer attitudes toward them .The study is categorized as descriptive research and employed the survey method to collect data from a purposive sample of 400 respondents from Baghdad (specifically from the Karkh and Rusafa districts), selected based on their regular viewership of Ramadan dramas on local TV channels.Findings revealed that UTV ranked first in terms of viewership, with 104 respondents (17.27%). Meanwhile, the category "I never watch them" held the highest percentage at 28.50%. Regarding the type of advertisements most frequently viewed, food and beverage advertisements ranked first, mentioned by 201 respondents, representing 24.84% of the total.