The Iraqi Journal for Information and Documentation Studies

The research aims to identify digital public relations and its role in providing information services in university libraries. The descriptive analytical approach was used, and the questionnaire was relied on as a research tool. The questionnaire was distributed to (154) beneficiaries of university library services, including students, staff and faculty, and the study concluded to a set of results, most notably: the existence of a very strong direct relationship with a moral significance between digital public relations and the provision of information services in university libraries. University libraries.

The aim of this research is to highlight the concept of viral marketing, which has become one of the most important contemporary marketing tools adopted by organization's business, to meet the marketing challenges created by the environment, which can be used by preparing to face these challenges, which may affect the stability of companies and their survival in the market. Viral marketing has spread as a natural result of the technological revolution that turned the attention of marketing managers to deal with this growing strategy. Keywords.

The research represents the concept of the Internet of Things for its application in library activities and procedures in terms of the historical background of its development, its structure by clarifying its component layers, the integration of the form of the digital library into the smart library system, and the basic tools in the work of the Internet of things such as cloud computing, magic mirror, pressure pad sensors Wireless sensor network, radio frequency identifier, as well as addressing its application areas in libraries such as book transaction analysis, availability check, collection maintenance, book reservation status, library fines, virtual library tour, library circulation kiosks, and biometric enrollment gate. Then review the capabilities of smart library professionals in mobile communications, information analysis, and digitization. As these technologies such as radio frequency identifier, wireless sensor network, WIFI, mobile applications, and wearable devices, have paved the way for new applications and services in libraries. So the inevitable future is for IoT libraries rather than other modern libraries.

The study aimed to identify the characteristics of Saudi intellectual production published in the field of social sciences, the researcher relied on one of the well-known research methods in the field of information science which is the bibliometric approach, which is concerned with studying the characteristics of intellectual production in any subject area, in order to analyze this production and study trends and distributions Its various publications, also the identification of its most prominent authors, and the most prominent periodicals in the field. The study yielded several results, the most important of which are: The Saudi intellectual production in the field of social sciences during the period from (1970) to (2020) amounted to (16119) intellectual works that what is available from this production is in one of the most important databases, which is EduSearch. Produced by Dar Al-Mandumah in the full text, with a rate of (69%) of the total intellectual production published in it. The time period (2012-2015) was the most prolific period of Saudi intellectual production in the fields of social sciences, as they constituted together about (3425) intellectual works, at a rate of (21,24%) of the total published Saudi intellectual production. The education sector acquired the largest share of the intellectual production published in Saudi social sciences periodicals, with a score of (2143), pursuant to what represents (13,29%) of the total published production. The Arabic language also constituted the largest share among the publishing languages, followed by English then French Based on the results of the study, the researcher recommended the necessity of continuous updating of the database's data, reviewing the lists of periodicals and cataloging their preparation in a timely manner to ensure comprehensive coverage of intellectual production, and reviewing and adjusting the criteria for including periodicals in the database.

The aim of the research is to identify the programs that support indexing through machine readable cataloging system (MARC21) and their characteristics and importance by focusing on the program (MARC Edit) available on the site of the US Library of Congress in terms of the capabilities it offers to indexers in dealing with bibliographic records in (MARC21) format, use the experimental approach For this research, a sample of (50) Arabic books was selected, and its bibliographic data was entered into the Excel program to test the ability of the (MARC Edit) program to process this data, re-index it, convert it into bibliographic records in (MARC21) format, and enter it into the automatic index based on Koha system, which is approved by the Central Library of Mosul University. The research concluded that the use of (MARC Edit) as a support program for the Koha system facilitates the process of processing bibliographic records in large batches, and prevents repetition of the efforts made by indexers in re-indexing the metadata stored in Excel format. The research recommended the necessity of adopting the (Marc Edit) program by the catalogers working on the Koha system in the central library of the University of Mosul, and it also recommended the need to hold workshops and training courses to get acquainted with and train on the functions and other capabilities offered by this program in dealing with automatic indexing in the (MARC format 21).

The research aimed to identify the process of developing information resources in university libraries through voluntary work (book donations), as well as knowing the policies and programs that libraries deal with these works, and the role of these programs in promoting and providing awareness of these events and donations to society through the Internet. The research relied on the survey method, and data was collected through interviews with university central library employees. The research reached the following results:1. (50%) of libraries have written policies in the form of an administrative document or instructions explaining ways and means of developing their collections, and (67%) of them check the sources that are donated through volunteer work, and (67%) of them document these The resources are in a special record, and (67%) of the libraries give donors books of thanks and appreciation, and (33%) of them receive only a certain number of copies of the sources donated by others.2. The gifting process is one of the most voluntary actions approved by university central libraries, which contribute to the development of their collections.3. (100%) of libraries obtain electronic resources in the form of CDs from donors, and (50%) of these resources are obtained from websites and web applications (On-Line).4. (50%) of university libraries promote some of the activities of entities or institutions that donate or make their publications available online for free, or promote donations that the library received from certain entities through their websites or pages on the Internet.

Information institutions are deemed as a new type of specialized institutions, where attention is directed to preparing specialized centers in certain fields according to the entity or institution affiliated to it. Information institutions are of great importance in preserving and retrieving information and making it available to beneficiaries upon request. This requires maintaining the information they own in accordance with the requirements of Risk prevention. For information institutions, risk avoid is defined as an integrated system that will ward off Risk in the best possible way, through a number of elements interacting with each other in a dynamic and continuous manner that collectively form the concept of risk stave off starting from (discovery of Risk, analysis, measurement, determining the means and policies to confront it). So the researcher has worked on using the risk matrix, the probability and impact matrix, and the risk value measurement matrix, as the system provided the ability to conduct complex analyzes in electronic ways and designed them on screens characterized with flexibility and ease of entry and retrieval, as the researcher has used the questionnaire To explore the opinions of the study sample, who are employees of the National Center for archives numbering (60) employees, and then analyzing the results of the answers through the (SPSS) program. The system was planned based on the requirements of the risk management standard, ISO 31000:2018, taking into account the work environment and privacy of information institutions in defining categories of Risk and the policies to ward off the Risk therein as they are in urgent need of an electronic system that would obtain the maximum possible benefit from the ward off system, etc. This system is considered as a means of evaluating the performance of the institution. The researcher has reached a number of results, the most important of which are:1. Weak commitment of information institutions, including the National Center for archives, in the application of risk ward off mechanisms and policies.2. There is no electronic system that would facilitate the mechanisms of risk ward off policies implementation in the National Center for archives.3. Information institutions have eight types of risk which represent the main risk related to information and its quality.The researcher has also recommended a number of recommendations, the most important of which are:1. Information institutions should pay adequate attention to everything related to risk ward off mechanisms and policies.2. Working on adopting the electronic system to prevent Risk in information institutions, and training the employees working in the National Center for archives on the proposed electronic system to develop their skills in understanding the mechanisms and policies of risk prevention.

Administrative guidance for human resources and its importance in improving the quality of library services: a case study in the Central Library of the University of TechnologyThe research aims to identify the availability of the principle of administrative guidance and its role in the development of office work, and to know the most important methods used by the library management to develop work in the central library of the University of Technology, and the most important elements of guidance used by the management of this library represented by (motivation, communication and leadership).The research used the survey method, and the questionnaire was used to collect data that was distributed to workers in the central library of the University of Technology. The period of distribution of the questionnaire extended (3) months for the period from (1/1/2022-31/3/2022).One of the most important findings of the research is the weakness of the library management in overcoming the difficulties facing the staffing, and the staffing believes that guidance helps the employee in employing his skills and capabilities in completing the work assigned to him in order to achieve the goals that the library seeks to achieve in order to provide the best services. As for the beneficiaries, they see That there is a weakness in the skills possessed by the staff in the library and in solving and addressing the problems facing the beneficiaries. Overlapping in the tasks that fall on each of them to ensure a speedy response to beneficiaries’ requests, as well as developing the skills of library workers by involving them in training courses, workshops and developmental seminars.

The aim of the research is to demonstrate the role of information technology in organizing information containers in the library of the College of Medicine at Mustansiriyaا University through the use of electronic bibliographic control tools. Theses and dissertations were selected as a sample and bibliographic control tools, RDA rules, Cutter's list of authors' names, Dewey classification system and Medical Subject Headings List (Mesh) were used. The descriptive approach was adopted to study the reality of the performance of the College of Medicine Library at Mustansiriyah University, in addition to using the experimental approach to measure the impact of using information technology in organizing information containers and the reflection of this technology on the level of library performance and beneficiary satisfaction. The most important results of the research indicated that the indicators of the success rate of the subject index were (72%), which is a highly accurate recall rate. The benefit of using information technology in organizing medical information containers was proven, as the percentage of beneficiaries' responses reached (93.5%), reflecting the level of satisfaction with the speed of response of the library's automated index system to search requests. The research recommendations indicated the need for medical libraries in national universities to use electronic bibliographic control tools, which have proven their quality and accuracy in facilitating the building of specialized cooperative networks for medical libraries, in addition to the need for library workers to participate in training courses to use modern systems, technologies and computerized systems. Keywords: Information technology, information resources organization, technical procedures, university medical libraries, integrated library management systems

The research aims to identify the role of information specialists in Iraqi libraries and information institutions, also to identify the information skills they enjoy and what are the job titles of the information specialist according to the information technology developments, and what is the nature of the institutions that need these titles, what is the extent of the change in the social perception about these job titles. The survey and descriptive statistical approaches were used. Among the most important search results are:1. The librarians are played important roles by in organizing and searching for information, raising awareness, educating and skills in providing information services in libraries and university information centers.2. The qualities that librarians enjoy are their ability to learn, self-confidence and work cooperation.3. Changing the job title of librarians to information specialists contributes to changing their social perception. As the answers of the faculty members in the Department of Information and Knowledge Technologies at Al-Mustansiriya University supported this by (90%), and in the Northern Technical University was (75%), in the Central Technical University was (60%), in the University of Mosul (58%), and in Basra (30%). The research concluded with a set of recommendations which are:1. The need to change the job title from (librarians) to (information specialist) for graduates and workers Specialists in information and knowledge technologies, with the aim of changing their social perception and explaining their main role in working in library and information institutions.2. The necessity of working with the job description (information specialist) to open the way for graduates of information and technology departments Knowledge practice their specialties and work in all information institutions.

This research aims to identify the reality of electronic archiving of documents in the information institutions represented by the Iraqi Books and Documents House and the Jordanian National Library , and to identify the techniques and systems used for archiving them and their usefulness in preserving data and documents. (the Iraqi and Jordanian National Books and Documents Houses) and to know the techniques and systems used for archiving them and their usefulness in preserving data and documents. The descriptive approach and the comparative approach were followed for the purposes of this research, and the interview and questionnaire tools were used to collect data about (65) workers in both institutions, several results were reached including:1-Electronic archiving systems are an important process for both Houses for their role in preserving the national intellectual production and facilitating the storage and retrieval of documents and preparing them for researchers and beneficiaries each according to his competence.2- Archive institutions lack a unified archive system due to the large difference in the number of groups of documents they possess, as well as the significant differences between some types of documents.3- The needs of the beneficiaries vary in the electronic archiving departments, therefore the working conditions and available capabilities would vary.The most important research recommendations were as follows:1. It is preferable to choose an appropriate electronic archiving system, according to the institution\'s holdings of documents, as well as according to the needs of its beneficiaries.2.Providing a unified archiving system and specialized staff in information technology to meet the various needs of beneficiaries.3.The importance of reviewing Arabs experiences in the field of electronic archiving systems to determine the pros and cons of each and their suitability for use.