Tikrit Journal of Administrative and Economic Sciences

The study aims at introducing the gorilla strategy as a non-traditional creative approach, based on innovative, creative and innovative elements. This strategy is one of the modern topics that has raised the interest of researchers in marketing. Being a modern approach that enables business organizations specifically emerging, or (SMEs) with limited financial capabilities to effect positive events in the same customer and thus attract him to the products promoted by these organizations. Based on this, the study aims to show the effect of the gorilla strategy in attracting the customer to the products that are operated by Taj Al-Adl Company on distribution and sale, specifically the products of the Turkish brand (Komili) in the markets of Kirkuk governorate. A low cost promotional strategy known as these products has been applied , And acquired, and the study reached a set of conclusions that were founded to make proposals that we hope to be useful for the company investigated, and other companies.

The research aims at addressing the role of credit policy and monetary credit activity of banks in achieving the operation of society, To achieve the objective of the research, a number of key hypotheses were put in place to solve the research problem.
For the purpose of applying the field research, three private commercial banks were selected in the Baghdad governorate, The data of the banks were collected and analyzed and the results obtained for the hypotheses, The research reached several conclusions, the most important of which is the monetary credit activity as the best tool for achieving the credit policy, The credit policy is the ideal tool for achieving operate, moving the wheel of the economy and developing all economic sectors of the country by providing the necessary funding for those who wish to establish projects, especially individuals, to increase income. The most important recommendations for research is increase the ratios of the monetary credit activity granted, especially for individuals with small projects, with the aim of increasing income per capita and diversify the credit activity granted and distribute it to all economic sectors of the country, which contributes to move the economy and increase employment opportunities for the members of society.

Banking institutions play an important role in mobilizing and directing savings to finance the operational and investment activities of the business sectors to contribute to the improvement of economic performance indicators at the macro and micro levels. Due to the complexity of decision-making processes in banking institutions and the face of their management for many and conflicting goals, this study was completed to contribute to support of decision makers in banking institutions, especially in the field of granting bank credit by offering a practical application using the goal programming model provides better opportunities to determine the mix of financing products that achieve the greatest return possible and the lowest level of risk. The study reached the possibility of using this model in the Iraqi Islamic Bank and taking into account the reality of the changing business environment that surrounds its activities in a practical and flexible way to formulate appropriate credit strategies and policies and enhance its competitiveness.

The Iraqi economy is exposed to an economic crisis after the free fall of oil prices. This resulted in several imbalances as a result of the dependence of the state on one component of export. The development activity decreased and the income of the country decreased. Unemployment was high and most public institutions were unable to create new jobs due to the problems. Therefore, it is necessary to carry out economic reforms, and we are forced to change the pattern of running economic institutions to fit the new data based on the market economy.
The study deals with the concept of unemployment, social responsibility, and the private sector, and how these concepts interact with each other to produce results, which can be found to solve the problem of unemployment, with the necessities introduced by the private sector in the society to maintain its existence. While emphasizing the basic roles of social responsibility in policies private sector.

Self-marketing is a contemporary concept that continues to attract attention by researchers as a start to building a promising future for the individual and to get a job opportunity in light of the growing problem of unemployment, which is the most fierce challenge suffered by third world countries. Iraq stands at the forefront of these countries. The International Monetary Fund announced in May 2018 that the rate of unemployment among young people in Iraq is more than 40%, and the rate is likely to increase in the absence of treatments and government plans aimed at providing job opportunities for the unemployed through the activation of the private sector.
Therefore, the need arises to adopt methods that will contribute to the promotion of access to employment. The closer way to this through findings of many studies in this regard (Al-Tai: 2009), (Crowley, et.al: 2013) which pointed out the importance of building the personal brand of the individual, which is the portal through which the individual can market himself and can achieve success in business. In order to make the scientific character of the building of the personal brand the researcher saw reliance on the use of (TOWS) analysis as a strategic tool through the personalization of the personal brand and thus reach the state of excellence in self-marketing. The importance of research as an attempt to provide an operational model based on TOWS analysis in which it is possible to build a personal brand capable of marketing the individual to obtain a job. The research aims to draw up an operational framework that can be relied upon to build a personal brand. Search the following question:
(Can adopt TOWS analysis in building a personal brand for self-marketing?).

Universities are the cornerstone of higher education, where the processes and activities that develop the resources of the people, human building, and develop their cognitive abilities, skills and self-experience in order to improve the quality of performance and achieve the development of the organization and society. Therefore, in order to achieve the objectives of the study, a sample was chosen from the members of the board of the College of Physical Education and Sports Sciences/ Kirkuk University, (30) individuals for the purpose of surveying their views on the requirements of TQM and the extent to which they can be applied to the educational and training services provided by the college in order to improve its performance. Based on the statistical analysis of their responses. The study was able to arrive at a set of conclusions that were the basis for the construction of the proposals, which we hope will be useful to the College of the research sample, as well as other educational organizations.

The aim of this research is to demonstrate the impact of the organizational crisis on the level of job performance taken by the managers of the administrative divisions at the University of Samarra intermediate variable. By identifying the level of job performance (job satisfaction, job requirements) under the organizational crisis (crisis detection, crisis management). The level of job performance in light of this crisis. The problem of research is concentrated in the face of the managers of the people in the university many organizational crises and each of them differ in dealing with these crises and to achieve the objectives of the study was used descriptive analytical approach to suit the nature of this study, where the questionnaire was used as a main tool for this study. Were distributed (50) questionnaires and received back to the study sample. To answer the study questions and test their hypotheses, the researchers used the SPSS program. In light of these results, the study recommended several recommendations, including: The need for the University of Samarra to provide the material (administrative and technological) aspects necessary to predict the crisis, manage it, diagnose it, and set up compliance. Seen too have to deal with scientific method to find a solution appropriate to them and avoid likely to happen again in the future and the need for the introduction of functional cadres in development courses in order to enable them to address the regulatory crisis or avoid the causes of their occurrence early detection. As well as the ability to manage quietly and flexibility in the event of their occurrence, and focus on the training aspect to develop job performance.

Universities are an essential pillar in the development of societies not only in the field of academic education, but their role and social responsibility and that this type of investment is the best types of investment because of its social, economic, psychological and cultural dimensions. As well as being an ongoing process is not linked to a specific time, place and generation In this research we tried to identify the social responsibility of the University of Samarra out of the problem of the role that must be played by universities in addition to the fact that it enhances the knowledge base in the field of association between universities and society. We have adopted a descriptive and analytical methodology in presenting and discussing the research and proving the hypothesis of its weak role towards the societies in which it is located. Spatial limits: The University of Samarra and its senior management are their academic status and time limits limited to the academic year 2017-2018. Using the questionnaire to collect data and then analyze the results for a number of statistical metrics, the results were consistent with the research hypotheses, except in line with the university mission and objectives with the goals and values of the community and its contribution to drug control programs. The results showed weakness in the use of text messages with the local community to publicize their activities in social responsibility. A clear agreement emerged among the respondents through the results of their answers. Weakness in the use of modern methods of testing in the scientific, biological and chemical disciplines in a manner that ensures the reduction of waste (waste) and most importantly in the results that the university has played a modest role in addressing the problem of unemployment.

The growth of international investment companies and the emergence of economic blocs represented a major challenge in the global competition for foreign investment and pushed towards the amendment and reform of the domestic legislation to achieve this to attract foreign investments to its territory and provide legal protection. The development of foreign direct investment in Iraq was addressed through Legislation and the reality of investment in it, and in Iraq, the need has emerged to create an attractive investment environment for foreign investors to contribute to the process of economic development and contribute to reduce the deficit that is exposed to public budgets and Reducing dependence on fluctuating oil revenues according to the constant changes in oil prices. The study concluded that the investment environment in Iraq is still an environment for the expelling of investments and has not been able to benefit from foreign investments. The study recommended the need for strong and effective institutions that could be helpful in developing the market economy. Legislative reforms in investment laws reflect the strength and efficiency of the state and constitute a factor of corporate attraction and foreign direct investment.