magazine aldhakwat albedh

Man›s quest to achieve his perfection in his vital existence through fair judgment of the facts he faces in his work, which is linked to his interaction with his fellow human beings, prompts him to think about the issue of honesty in social interaction. He thus seeks to embody his essence in his existence by contemplating that he is an image of his Creator. This is what motivated us to contemplate religion from the perspective of some contemporary philosophers and thinkers, such as Sigmund Freud, who addressed the relationship between religion and individual behavior through definitions that clarify the concepts associated with that.
The first section deals with the history of the emergence and development of religion as Freud saw it, where he reviewed the relationship between religion and illusion, as well as the relationship between religion and the individual›s obsessive neurosis, and the independent and individual neurosis of religion.
As for the second section, it addressed the goals and purposes of religion in the purposes of the individual and the group, as Freud restricted them, and discussed ways to achieve them and criticize them in a group of contents. Finally, we reviewed the results that resulted from those contents.

The recent declaration of the United Nations on sustainable development and its seventeen goals, emphasizing the eradication of poverty and hunger, the protection of the planet, and ensuring that all people enjoy peace and prosperity, is a historic event with economic, social, and behavioral dimensions. Such an event was not a coincidence, but rather was issued after the United Nations observed that most of the world›s governments were violating the rights of their citizens and misusing public funds.
It is noteworthy that the declaration on sustainable development did not impose obligations on countries, but all countries of the world were quick to declare their desire and commitment to adopting sustainable development as a method of work and achieving its seventeen goals as a means of achieving economic, social, and behavioral advancement, to please the United Nations and their peoples.
The United Nations has set 2030 as the timeframe for achieving its seventeen goals, after which it will conduct an assessment of countries to determine their capabilities in achieving those goals. Although all the Sustainable Development Goals are important, the first three—»Eradicate Poverty,» «Eradicate Hunger,» and «Good Health and Well-being»—represent an interconnected economic, social, and humanitarian framework that forms the foundation of social justice in countries.
This research discusses the three goals in Iraq and examines the state›s role and capacity in achieving them. The analysis reveals that poverty in Iraq is a phenomenon, and that the state has been unable to address it. The poverty rate has reached more than 25% of the population, with the percentage varying between 52% and 7% across Iraq›s governorates.
As for the elimination of hunger, the results indicate an increase in this phenomenon, meaning that Iraq lacks any food safety nets.
The goal of good health and well-being has not been immune to this deterioration, as figures indicate that Iraq is ranked among the (20) worst countries in terms of health, and is at the bottom of the Global Health Security Index.
From these results, we can conclude that the state›s role in creating sustainable development capable of ensuring Iraq›s economic and social advancement is deteriorating and failing. This means that there is little hope of ensuring effective sustainable development and achieving its goals as we approach the year 2030.

Achieving justice is one of the fundamental pillars upon which Islamic economics is based. Islamic law has made it a basis for the stability of societies and achieving balance among their members. Islam has focused on regulating the economic aspects of human life in a way that guarantees the rights of all.
Achieving justice constitutes a unique legal framework that distinguishes Islamic economics from its traditional counterpart. This research aims to review the concept of economic justice in Islam, explain its foundations and tools, and compare its applications to other economic systems. This research seeks to highlight the moral and practical superiority of the Islamic economic system in addressing issues of poverty, injustice, and social inequality. The research addressed the concept of justice in Islamic economics and the tools for achieving justice. It emphasized that Islam offers a comprehensive and complete vision of economic justice, combining spiritual values with practical principles. This calls for shedding light on this concept to understand its foundations, applications, and tools in comparison to other economic systems, and to clarify its role in addressing issues of poverty and economic inequality and achieving sustainable development.

tueadu dirasat albinyat alsiriyat fi alriwayat alearab iat min almawadie almutirat fi aldirasatal›akadimiat ,walakin sabab dirasati lilbinyat alsardiat fi alriwayat almawsumat mean , hayth tama aleuthur ealayhafiha malamih albinyat almawjudat fi bina› haykali linuzum alriwayat fi bina› aleulum walqari bi›ahamiyat wal›ahdath alnazariat , wahadha yadulu ealaa alqudrat alkatib min ‹adawatih alsardia .qism albahth ean aldirasat al›akadimiat almuntazimat , hayth fasal almabhath al›awal ean alshakhsiat w
rasm mukhtasar litaerifiha, wamin thama tabae alkitaab almuqadas fi alriwayat mae minh nasakh washawahidlitawthiqiha watawdihiha lilqarii, alduyuf yaerifun shakhsiatahum fi majmueat ‹ahdathalriwayat , thuma yati almabhath althaani liakun dawr almakan wa›ahamiyatih fi alriwayat almawsumat bibaediha ,walinakhudh ‹iina almakan kan lah ‹ahamiyat fi alriwayati, ‹iidh ‹ana alwazifat dhat ‹ahamiyat kabirat fi al›ahdathalriwayat , wasunaqif eind ‹ahamiyat eind dirasatina lah .‹amaa almabhath althaalith fasalat aldaw› fih ealaa alzaman wadawrih fi tatawur al›ahdath , watasrieiha ‹aw(2)aleawdat ‹iilaa hunak , ‹aw kama yusamaa (flash bak ) .‹amaa almabhath alraabie filil›arawih fi riwayat riwayatih .thuma ‹aeqabna albahth bikhatimat tujiz ‹ahama ma tawasal ‹iilaa albahth min alnatayija, wamin thama qayimat bihimalmuhimi walmurajaeat alati ‹aeanat albahithat fi bahthiha .alkalimat almiftahiatu:

This research explores the intersection of quantum mechanics, cosmology, and consciousness through a philosophical lens. It investigates the implications of the «Many-Worlds» interpretation of quantum theory, particularly Hugh Everett›s proposition, and its ontological and epistemological consequences for our understanding of reality. Through a critical analysis of the wave function, measurement paradox, and the Schrödinger’s cat thought experiment, the study questions classical determinism and linear causality. The work extends to examining the ontological status of parallel universes and their relationship with the subject-object divide in consciousness. Drawing on phenomenology, logical positivism, and contemporary cosmological theories, the research highlights how quantum frameworks reshape traditional notions of existence, knowledge, and observer-dependence. Ultimately, it argues that the limits of science necessitate philosophical inquiry into the nature of being, positioning consciousness not as an epiphenomenon, but as a central axis for interpreting physical reality and the multiplicity of possible worlds.

The Palestinian issue is the core of the Middle East problem and the essence of the conflict between Arabs and Israelis, so it is not surprising that this issue is at the forefront of the concerns of countries and parties involved locally and internationally.

The current research aimed to identify the effect of the ADI model on the achievement in the Social Studies subject among third-grade intermediate female students. To achieve the research objective, the experimental method with two groups (experimental and control) and a post-test design was adopted. The research sample consisted of (76) female students from the third-grade intermediate, with (37) students in the experimental group and (39) students in the control group. Equivalence between the two groups was ensured in the variables of (chronological age, intelligence, and circumferential thinking) , two instruments were prepared for the research: the first was an objective achievement test (multiple-choice with four alternatives consisting of (30) test items), and the second was a circumferential thinking test consisting of (20) test items. The validity and reliability of both tests were verified, and their psychometric properties were calculated. The results showed the superiority of the experimental group students who studied the Social Studies subject according to the ADI model over the control group students who studied the same subject using the traditional method in both the achievement and circumferential thinking tests.

The concept of «biological diversity» has gained increasing prominence in contemporary scientific discourse due to its essential role in maintaining the stability of ecosystems and the health of the planet. Despite its modern terminology, this concept finds deep roots in the Qur›anic value system, which grants remarkable attention to all forms of life—plants, animals, and humans—as direct manifestations of divine creativity and the unity of the cosmic order.
This study aims to investigate the presence of the concept of biodiversity in the Qur›anic text by analyzing the verses that reference the diversity of creatures, their functions, and their roles in maintaining environmental balance. It further compares the Qur’anic vision with the contemporary scientific understanding of biodiversity. The study employs a comparative analytical method based on the exegesis of the Ahl al-Bayt (peace be upon them), while also integrating modern ecological concepts to bridge religious and scientific perspectives.
The findings reveal that the Qur›an not only acknowledges the diversity of living beings but also connects this diversity to divine wisdom, the principle of difference, the law of pairing, and the harmony among all creatures. These insights align closely with scientific theories of biodiversity, especially regarding the importance of diversity for sustaining life.
The study concludes that the Holy Qur›an presents an advanced, timeless understanding of the natural order. It calls upon researchers to revisit Qur’anic verses through scientific lenses that foster a harmonious integration of religious teachings and modern environmental science for the benefit of both nature and humanity.

This research examines the language of dialogue used by the messengers and prophets in calling their people to faith, clarifying the characteristics of successful dialogue and its importance in conveying the divine message, its impact on souls, and its contribution to bringing truths closer. It is necessary to understand the linguistic and technical meaning of dialogue, identify the most important characteristics of successful dialogue, and what is the dialogic language emphasized by the prophets and messengers. It also highlights the dialogic methods they used in calling people to the truth .

In recent decades, there has been a growing tendency to approach religious texts through the methodologies of modern literary criticism, among them the structuralist method that emerged in early twentieth-century Europe and developed into a highly influential intellectual school, particularly in the field of literary analysis. Numerous questions have been raised about the extent to which this method—rooted in anthropological, linguistic, and philosophical foundations—can be applied to the Qur’anic text, which, as a sacred text, possesses distinctive religious, legislative, and doctrinal characteristics.
The central problem of this study arises from this context and is embodied in the following question: To what extent can the application of the structuralist method to the Qur’anic text be considered a legitimate approach from both a scientific and methodological perspective? And does such an application conflict with the Qur’an’s sacredness and unique character, or does it represent an intellectual enrichment that can be employed without undermining the essence of revelation ?

This study compares Zoroastrianism, an ancient sect dating back to Zoroaster (6th century BC), based on the duality of good and evil and belief in resurrection and retribution, and Kaka›ism, a Kurdish esoteric sect that began in the 7th/8th century AH and is often attributed to Sultan Ishaq. The study reveals the contrasting historical origins and doctrinal references. Zoroastrianism has a holy book and a coherent religious system, while Kaka›ism has an ambiguous origin and is influenced by Sufism and Indian thought. The comparison also highlights the difference in attitudes toward the afterlife and holy books. Zoroastrianism believed in resurrection, while Kaka›ism adopted the doctrine of reincarnation and rejected the Holy Quran. The study concludes that both beliefs succumbed to historical shifts that contributed to the intermingling of rituals and sectarian symbols.

Through this research, I sought to understand the nature of begging, its causes, and the factors leading to it. I also sought to clarify the ruling on begging under Islamic law and Iraqi law, identify the most important means used to address this problem, and examine the legal provisions aimed at combating it .

the research problem is defined by the following main question:
What is the nature of the media frames employed by Al-Sharqiya and Al-Iraqiya channels in covering Iraqi–Syrian relations during the period from January 25, 2025, to April 25, 2025, and what are the similarities and differences between them?
This study falls within the scope of descriptive research and adopts the media survey method, represented by content analysis of the main news bulletins aired at 9:00 p.m. on the satellite channels under study (Al-Sharqiya and Al-Iraqiya), using content analysis as the primary research tool.
Main Findings:
The study revealed that news reports constituted the predominant media format used by the channels in covering Iraqi–Syrian relations.
The dominant media frame identified was the “joint cooperation frame.”
The prevailing coverage angle was political in nature.

This study examines and analyzes the jurisprudential opinions of Imam Abu Ali Al-Sanji (d. 430 AH) regarding the agreed-upon evidences, as presented in Al-Bahr Al-Muheet fi Usul al-Fiqh by Imam Badr al-Din al-Zarkashi.
Significance of the Study: The importance of this topic stems from the prominent status of Imam Abu Ali Al-Sanji among the scholars of his time, particularly in Khorasan, and more broadly across the Islamic world, as he was considered one of the leading scholars. For this reason, Imam al-Zarkashi included Al-Sanji’s views alongside those of other eminent scholars in his book Al-Bahr Al-Muheet, comparing them with the opinions of others.
Research Problem: The study is driven by the question of what were the most significant jurisprudential opinions chosen by Abu Ali Al-Sanji and what role they played in enriching the science of jurisprudential principles (Usul al-Fiqh). The main objective is to reveal the nature of these opinions and to clarify their scientific value and position within jurisprudential methodology.
Methodology: The researcher adopted a comparative analytical approach, which involved cataloging the opinions of Imam Al-Sanji in Al-Bahr Al-Muheet and then comparing them with other jurisprudential opinions. This was achieved through the use of selected classical sources along with works of later scholars.
Findings: The study reached several key conclusions, including:
1- Imam Al-Sanji addresses each issue from all perspectives before preferring what he considers the most appropriate opinion.
2- He presents the opinion contrary to his view and then explains his own opinion along with the rationale for selecting the preferred view.
Recommendations: The study recommends conducting further research on jurisprudential opinions in classical Islamic works to highlight the role of scholars and their contributions to the development of jurisprudential thought.

The text deals with some fundamental interpretations of the Qur›an verses, wherein Imam sought by his interpretation of the Verses of Unity to show that there is only one God and a denial of polytheism, asserting that the universe has one Creator who is God Almighty. And he made it clear that science and water are only connected by law or reason. He also discussed the interpretation of the verses of the throne and the equator, as well as those of the soul and spirit, explaining that the soul dies with the courtyard. The research was divided into an introduction and three questions: the first dealt with the interpretation of the verses of unity, the second with the interpretations of the soul and spirit, and the third focused on earth and equals.

This study examines definiteness in Arabic through the functional approach, focusing on its roles and semantic implications. It addresses six major categories: proper nouns, pronouns, demonstratives, relative pronouns, definiteness by the definite article, and definiteness by annexation. The research highlights the importance of these categories in revealing the semantic and functional precision of Arabic texts. The findings show that understanding the functions of definiteness enhances learners’ ability to comprehend texts and employ vocabulary accurately, while also emphasizing the role of context in determining meaning and function. The study
thus underscores the significance of the functional approach in the analysis of the Arabic language.

The subject of the AH in general and Ibn Sina in particular is one of the important philosophy of reason among Islamic thinkers in the fourth century topics that occupied the thoughts of scholars and thinkers, ancient and modern, because they all tried to prove the importance of reason throughout the ages. They divided the mind into several types, including Al-Farabi, Al-Kindi, Al-Razi, and Ibn Sina, who is the subject of our research, in order to find solutions to the problems that the mind encounters when it is used incorrectly. The reason we chose this research, and Ibn Sina specifically, is to know what he added to the philosophy of reason and how he emphasized the importance of reason for all philosophers who previously doubted reason, by stating that reason is the source of knowledge, and without reason, nations would not have been able to reach what they have reached now. As for the research method, the researcher followed approaches including: - the inductive - descriptive - deductive approach. As for the results that the researcher reached, they were as follows: Ibn Sina calls reason the speaking power and divides it into an active power and a knowing power. He also divided Ibn Sina divided the theoretical intellect into four levels or ranks, namely the material, the intellect by faculty, the intellect by action, and the acquired intellect. He believed that the highest levels of the intellect are when the active intellect is connected to the intellect by faculty, and this knowledge is called intuitive knowledge. We find that Ibn Sina agreed with Al-Farabi in dividing the types of intellects and saying that the highest levels of the intellect are the active intellect.

This study aimed to demonstrate the transformations in media content production in light of the rise of artificial intelligence tools. It also explored the ethical and professional dimensions of integrating AI technologies into media content production, uncovered the impact of social media platforms on the dissemination of media content and the prioritization of its content, and demonstrated the impact of AI tools on the relationship between content creators and audiences on social media. To achieve the study›s objectives, the descriptive analytical approach was adopted, drawing on previous studies and published literature. The study concluded that the integration of AI tools led to a major shift towards a hybrid model in media content production and a reshaping of its institutional structure. The study revealed that the adoption of algorithms in the media field has reshaped standards of transparency and accountability, exacerbated the risks of declining journalistic independence, and exposed bias in media content. The study also found that algorithms have reshaped media priorities by enhancing the speed of dissemination at the expense of diversity, fueling societal polarization. The study found that AI-powered content personalization has reshaped the interactive relationship between content creators and audiences, but at the same time, it has narrowed diversity and increased trust challenges.

This study explores the phenomenon of ideological extremism in the artistic productions of students in art education departments, based on the premise that student artworks are not merely technical expressions but also reflective of the individuals› intellectual and value systems—systems that may sometimes carry signs of rigidity or extremism. The need for this research emerged from educational observations noting the presence of extreme ideological indications in some academic artworks, raising questions about the relationship between the educational context, visual content, and students’ intellectual orientations.
The research aimed to analyze artistic outputs in terms of themes, symbols, visual compositions, and psychosocial implications to detect signs of ideological extremism and assess the extent to which these artworks align with the educational values of art education, such as openness, tolerance, and pluralism. It also sought to propose preventive educational and artistic recommendations that could foster students’ resilience against extremist thought.
The researcher employed both the descriptive-analytical and qualitative interpretive methods to analyze a purposive sample of five artworks produced by advanced-level students at the Department of Art Education, University of Kufa. The artworks were examined using an analysis form designed around four main axes: ideological themes, symbolic and visual elements, artistic style, and psychosocial dimensions. The tool was validated through expert review and reliability was confirmed via reanalysis.
Findings revealed that 96.8% of visual and intellectual indicators in the artworks reflect signs of ideological and visual extremism, manifested in:
• An excessive focus on religious and historical symbols with a unilateral perspective;
• Absence of visual representation of «the other» and lack of values such as dialogue and tolerance;
• Use of artistic styles (dark colors, conflict-laden symbols, visual ambiguity) to support narrow or propagandistic content;
• Negative psychological reflections, including sadness, isolation, and tension.
These results suggest that art can shift from a tool of enlightenment to a vehicle of extremist thought in the absence of proper educational guidance. Consequently, the study recommends updating art education curricula to enhance aesthetic awareness, critical thinking, and pluralistic values among students. It also highlights the need to train art educators to identify and interpret latent ideological messages within student artworks, so that art education may become a powerful tool for intellectual safeguarding, not just technical instruction.

In Arabic political journalism, language operates not only as a tool for reporting but as a deliberate instrument for emotional persuasion. Expressions such as “martyr” or “massacre” are infused with ideological and cultural resonance that shapes public reaction and moral alignment. Yet, when such emotionally charged discourse is translated into English, its affective force often diminishes under the pressure of neutrality and global readability.
This study investigates how emotion-laden language in Arabic political reports is represented in English translations and to what extent its emotional weight is preserved or lost. Ten authentic reports published between 2021 and 2024 were analyzed qualitatively. Each case was examined through three stages: identifying the emotional expression, tracing its treatment in translation, and evaluating the resulting communicative effect.
The findings indicate that emotional intensity is frequently softened or omitted in official English versions, leading to reduced reader engagement and a shift in interpretive framing. The research highlights the need for translation strategies that treat emotion as an integral communicative function rather than an optional stylistic feature. A functionally oriented approach, such as that proposed by Skopos Theory, offers translators a balanced method to sustain both clarity and emotional fidelity across languages and cultures.

The concept of criminal liability is considered one of the fundamental concepts in penal codes. Criminal liability is a personal responsibility. A person is only responsible for his own actions, i.e., he is not responsible for the actions of others. This is the basis of liability. Therefore, anyone who commits a crime is held accountable for it and bears responsibility for it, and is obligated to bear the criminal and civil consequences resulting from his actions. This principle is accepted in criminal jurisprudence, stating that criminal liability is only associated with the human being, i.e., the natural person. This is based on the fact that the will is only for the human being and for those who subsequently appear as legal entities or entities. As a result of the expansion of the work of these legal entities, this has led to the establishment of the liability of these individuals. Therefore, criminal liability now means the eligibility of a natural or legal person to bear the penalty or precautionary measure prescribed by law as a consequence of the crime committed.

The current research aims to identify the role of educational media in combating community rumors. To achieve the current research objectives, the researcher adopted a descriptive and analytical approach. To collect the necessary data and information, a questionnaire was designed to measure the role of educational media in combating community rumors from the perspective of educational and teaching staff. A sample of (150) individuals from the educational and teaching staff in the schools of the General Directorate of Education in Baghdad, Karkh III, was selected. The validity and reliability of the questionnaire were verified, and the results showed that the media, in all its forms and branches, especially educational media, plays an effective role in limiting the spread of community rumors through the diversity of its content and its new means, represented by social networking sites, which have come to attract millions of users from various segments of society and have become an effective role in transmitting and exchanging information between users from all over the world with just a click. However, the misuse of these advanced media outlets is a double-edged sword. Just as modern media has contributed to the dissemination of useful information, it has also played a role in
spreading misconceptions and misleading information, the dangers of which must be raised to avoid harmful societal ills.
The study also recommended strengthening the role of educational institutions in adopting targeted media strategies to combat rumors and increasing coordination between educational media and educational bodies, contributing to building a sound societal awareness that is immune to media misinformation.

The oil sector in Iraq represents a vital source of income, but it entails significant environmental risks. This research aims to analyze the Iraqi legal system regulating liability for oil-related environmental damage, assess its effectiveness in addressing practical challenges, and propose ways to develop it. The research relies on a comparative analytical approach, through a study of Iraqi legislative texts, judicial rulings, and relevant jurisprudential studies.
The research is divided into three main sections. The first section reviews the legal foundations of liability, analyzing the concept of oil-related environmental damage (material, moral, and purely ecological) and the pillars of traditional civil liability (fault, damage, and causation), highlighting the evidentiary difficulties involved. It also addresses the impact of international agreements and oil contracts in determining this liability.
The second section focuses on the legal mechanisms for compensation and penalties. It reviews the criminal and administrative penalties stipulated in Iraqi legislation, civil compensation claims, and the entities authorized to file them (individuals, the state, and civil society organizations). It also highlights the role of oversight bodies such as the Ministry of Health and Environment, the Integrity Commission, and the Board of Supreme Audit in preventing damages and holding violators accountable.
The third section reveals a series of practical challenges that hinder the application of liability rules, such as weak oversight capabilities, the complexity of proving causation, the preference for economic aspects over environmental ones, the absence of mandatory insurance, and the slow pace of judicial procedures. Accordingly, the study presents a set of proposed mechanisms to enhance legal protection, including the effective implementation of the “polluter pays” principle, the introduction of objective liability (without fault) for hazardous activities, the establishment of a national fund to address environmental damage, the activation of the role of specialized environmental judiciaries, the enhancement of transparency and community participation, and the adoption of modern oversight technologies.
The study concludes that the Iraqi legal system, despite its strong legal provisions, suffers from a wide implementation gap. To achieve effective protection, it emphasizes the need to move from the codification stage to effective implementation by adopting a comprehensive approach that strengthens oversight, facilitates litigation, and establishes innovative financing mechanisms, along with the need to enhance regional and international cooperation.

This research aims to analyze the representation of women in Iraqi audio-visual media, by examining television and radio programs to reveal the extent to which gender stereotypes are repeated and their impact on public consciousness. The research problem lies in the clear gap between the real development of women›s roles in Iraqi society and their stereotypical and limited portrayal in the media. The study seeks to achieve several objectives, including: monitoring and analyzing the types of roles assigned to women, evaluating their narrative agency and influence on events, and analyzing the linguistic and visual discourse used to describe them, in addition to understanding the relationship between editorial policies and commercial goals and the quality of representation. The study›s importance lies in providing a comprehensive and reliable overview, supported by quantitative and qualitative evidence, which contributes to raising awareness among media institutions and the public about the need to adopt a more realistic and fair representation of women, thereby strengthening their role in social development. The study adopted a mixed methodology, combining quantitative and qualitative content analysis, by analyzing a sample of 500 hours of media content to monitor recurring patterns and interpret their meanings. The research addressed key topics such as the dominance of traditional roles, the lack of narrative agency, linguistic and visual bias, the impact of public interaction, and the relationship between media policies and representation. Among the most important findings are that traditional roles dominate 58% of women›s representation, the proportion of active women does not exceed 15%, and negative discourse dominates 75% of drama. The results also revealed that institutions without clear policies produce stereotypical content at a rate of 85%. Based on these findings, the research offers practical recommendations for media institutions, urging them to implement binding policies, provide training, and produce content that promotes the image of women as an active and productive force in society.

Digital media campaigns have become a key tool for raising awareness of social issues, given their rapid spread, the diversity of media, and the potential for direct interaction with the public. The aim of this study is to analyze the role of digital media campaigns in raising awareness and addressing social issues. The study examines planning and implementation mechanisms, as well as the most effective digital tools, such as social media, online news platforms, and interactive multimedia content. The study highlights the successes achieved by some digital campaigns in areas such as public health, the environment, human rights, and the empowerment of vulnerable groups, while also addressing challenges related to credibility, managing disinformation, and ensuring sustainable impact. The study concludes that the effectiveness of digital campaigns is linked to the clarity of their objectives, the precision of their message, and the ability to build social partnerships, as well as the implementation of innovative communication strategies based on interaction and participation. The significance of this study lies in highlighting how digital media can be used as a strategic tool to positively influence public awareness, contributing to sustainable development and promoting social responsibility.