journal of Economics And Administrative Sciences

The research discussed a number of key issues related to strategic evaluation and the general framework of the proposed strategic plan for Maysan Oil Company for the next five years (2020_ 2020), and the aim of this research is to evaluate the process of formulating the Maysan Oil Company strategy to identify strengths, support and weaknesses and try to address them to avoid falling into them when Setting a strategy for the coming years, and on this basis, the research problem lies in the success of the strategy adopted by the researched company in achieving its goals through trying to evaluate that strategy, and the importance of this research comes from the importance of evaluating the formulation of strategies, which this process is part of the strategy and it is not intended To define deviations in the plan, but rather to ensure the accuracy of the strategic plan, its comprehensiveness and objectivity, and also assess the accuracy of the strategic goals and their comprehensiveness of the company's activities, and determine the extent of the strategy's ability to deal with strategic issues and provide them with programs, procedures and time horizons for each issue. He relied on the case study method as the curriculum that is characterized by a detailed detailed description that is relevant to the study's ranges, in addition to the multiplicity of its characteristics in terms of its ability to combine more than one research method at the same time, and has been relying on Arab and foreign books and references, research, studies and university theses, as well On adopting the method of personal interviews to collect data from the stakeholders and stakeholders in the formulation and implementation of the strategy in the company in the field of research through a questionnaire designed for this purpose and by 13 managers and experts as a sample for research, the researchers have reached a number of results, the most important of which is the proposed strategy of the company with its various dimensions a high acceptance rate Among the managers of the research sample, in addition to the company's management keenness to adopt the concepts of strategic planning and building the strategic direction of the company from a vision, mission and strategic goals, the researchers concluded a set of recommendations, the most important of which was the necessity to follow the growth and expansion strategy by the company because of its capabilities that qualify it for this and in harmony With the strategic direction that was formulated and strategic issues based on strategic objectives for the five years Coming.

The current research aims to verify the role of strategic intelligence as an explanatory variable in organizational success as a respondent variable in the colleges of the University of Fallujah, the research community. (Dean, Associate Dean, Section Head, Division Officer, Unit Officer), The researcher used the questionnaire as a main tool to collect data that included (50) items, in addition to using personal interviews and field observations as aids in data collection. The researcher relied on statistical programs (SPSS V.25; Excel V (16) In the treatment and analysis of data through the use of the most appropriate statistical methods (arithmetic mean, standard deviation, difference coefficient, determination coefficient (R2), F test, simple linear regression, relative importance, Pearson correlation coefficient,) to test its hypotheses, the research has reached To a set of conclusions, the most important of which was that the top management in the colleges of the University of Fallujah use the dimensions of strategic intelligence represented by (foresight, thinking in systems, future vision, motivation, partnership) Grouped It is necessary to enhance organizational success, more than if these dimensions were used individually, and this indicates an interconnectedness and complementarity between these dimensions that has a greater impact on the collective style than if each dimension was used individually to achieve organizational success, this research proved the validity of the proposed hypotheses and the existence of Correlation and positive impact of strategic intelligence on organizational success, and based on the findings reached, a set of recommendations was developed, the most important of which was the need for higher management in the colleges of Fallujah University to pay attention to the process of motivating employees and efficient cadres, because the positive effects of the motivation process contribute to increasing efficiency and effectiveness Individuals working to achieve outstanding performance.

The research discusses the mechanism for analyzing the salary scale in the public sector through an analysis of grades, their stages, occupants and their financial entitlements, and the extent to which the information obtained for their investment in strategic planning, conducting correction and treatment can be used. The salaries of the employees in them, whose number is (1117) employees, to be a field of research, as the salary structure in it for the year 2019 was analyzed by relying on a number of statistical tools in the analysis process, including the arithmetic circles, upper limits, minimum limits and percentage, and with the help of the analysis tables forms approved by the researcher which Negative indicators appear, whether on the technical side or the administrative aspects of the salary scale, and then an analysis of the salary scale leads us to know the behaviors of the salary movement and its positioning, and a description of the technical and scientific description of the structure of job grades and their stages through different numbers and proportions resulting from the analysis process.
The research concluded a set of conclusions, the most important of which is the knowledge of the technical and scientific description of the scale of career grades, their stages, occupants, distribution, concentration, and strategic impact, and the information generated by the analysis process from a future impression of the decision-maker. The state of net salaries and allowances, which are in the broader general, is not sufficient for workers to meet the requirements and burdens of life.
Type of research:- Research paper.

The research aimed to evaluate the financial performance of the Public Company for the manufacture of medicines and medical supplies / Samarra - Iraq to know the strengths and weaknesses that affect its performance, as well as to compare its performance in the years between (2017-2019), which are characterized by security stability with its performance in previous years (2014 -2016) which is characterized by security instability, to assess the extent of its ability to achieve growth in performance, by answering the main question, what is the evaluation of the performance of the Public Company for the manufacture of medicines and medical supplies / Samarra - Iraq in the light of financial indicators?
To reach an answer to this question and achieve the goal of the research, a methodology (case study) was adopted to address the problem at hand, and rely on financial analysis indicators to analyse the financial statements of the company for research sample represented by (Balance sheet and the income statement) during the period (2014-2019). And the research reached a set of results, the most important that is can be evaluated the performance of (Public Company for Medicines and Medical Supplies / Samarra - Iraq) by relying on financial indicators represented by (liquidity indicators, indebtedness indicators, activity indicators and profitability indicators), and that there is a decrease in the company's performance, Which is sometimes due to the impact of the security situation and instability, and although there is a slight growth in its performance, it is far from the level of ambition. and Given the challenges faced by public companies in Iraq, the search variables are of great value to Iraqi public companies in general and to The company of sample research in particular.

The research aims to present a proposed strategy for the North Oil Company, and the proposed strategy took into account the surrounding environmental conditions and adopted in its formulation on the basis and scientific steps that are comprehensive and realistic, as it covered the main activities of the company (production and exploration activities, refining and refining activities, export and transport of oil, research and development activity, financial activity, information technology, human resources) and the (David) model has been adopted in the environmental analysis of the factors that have been diagnosed according to a thoughtful basis and with the participation of the company's experts and departments and after conducting a complete survey to explore the internal and external factors And build a swot matrix by assigning a weight and significance to each factor. The Bryson model was also adopted in identifying strategic issues, and it is a suitable model for profit-seeking government institutions, and after analyzing internal and external factors (EFE, IFE), it emerged that the most appropriate strategy for the company is the growth and expansion strategy (strength - opportunities SO), and this strategy provides a good opportunity To achieve the company's goals for the next five years, and enhance the process of formulating sensitive strategic issues that are at the heart of the trend towards developing the company's work, as it included strategic issues, obstacles, time horizons, programs and procedures, and determining the entity of implementation and follow-up with evaluation criteria. The two researchers recommended the necessity of adopting this proposed strategic document, especially as it simulates the reality of the company and responds to the requirements of its role in supporting the national economy.

This research aims to know the reality of succession planning in the researched organization and how it occupies the important jobs in the organization and its readiness for sudden and urgent events that lead to vacancy of these jobs, and the importance of this research is that it is one of the rare Arab and Iraqi studies and research in this field, as it is one of the first researches It deals with the reality of succession planning in light of the retirement law No. (26) of 2019, and the research problem was the absence of consecutive planning programs and the weak preparation of suitable candidates to face sudden and urgent conditions as replacements for current leaders who occupy the leading and key positions in the department The Medical City, as the research sample included all the directors of the departments in the General Administration / Medical City Department, who numbered (8) eight department directors, and who nominated (29) twenty-nine candidates for the succession planning program to fill the positions of the departments administration in the event of their vacancy in the future, and The researcher has adopted the case study approach for the possibility of collecting more than one research method at one time, and data was collected using a personal and job information form and a performance evaluation form, in addition to questions of personal interviews and observation during field coexistence as well as official documents obtained during local visits It is used for the organization, and the data has been analyzed through the Excel program, and some statistical methods such as (the arithmetic mean and the percentage) have been used to analyze the data of the candidates, and the most prominent results that the researcher reached is the absence of succession planning programs that explain how to occupy the leading, key and critical positions In anticipation of any emergency event in the research organization, as well as the presence of candidates who have high performance ratings between (good and excellent) that qualify them for future management positions as successors to current managers.

Sports marketing is one of the most important areas to attract capital and the most important economic activities at the present time and the sports field is one of the most important areas that can be used in marketing products and services and the need for sports marketing in Iraq is shown to increase the benefits and returns of sports clubs due to a lack of material resource and weakness In the available capabilities presented to it. The research problem was the lack of sufficient knowledge of the role of sports marketing in the value of the customer by members of the administrative body of Iraqi sports clubs. The research aims to know the role of sports marketing in the value of the customer in the Iraqi Premier League clubs. In order to reach this goal, two main research hypotheses were formulated that stipulated the first hypothesis (there is a correlation relationship of significant significance between sports marketing and the value of the customer) What is the second hypothesis stipulated (there is a significant correlation effect between sports marketing and the value of the customer) subjected to statistical tests, has been targeted The current research is the sports sector, and the research community was represented by members of the administrative committee of the Iraqi Premier League clubs in Baghdad. It has reached (75) members. As for the method of data collection, it was done using a questionnaire and personal interviews. The statistical program (Spss-v.23) was used to analyze the data. A set of statistical methods were also used, such as the mean, standard deviation, the coefficient of variation, the correlation coefficient of Spearman and the Alpha Cronbach coefficient. The most prominent findings of the researcher were the existence of a direct correlation relationship for sports marketing in the value of the customer, and sports marketing affects positively the value of the customer. As for the most prominent recommendations reached by the researcher, it is necessary to invest in Iraqi clubs for the positive relationship between sports marketing and customer value in order to increase profits and provide a source of self-financing for the club.
Type of research: field research

To identify the importance of the role of succession planning in developing human capital in organizations in light of the accelerating and dynamic events and changes in the work environment, and the research problem indicated the seriousness of employees retiring or leaving their positions for any reason and the extent of its impact on the organization in creating gaps in leadership and problems In managing the talent injection, because there will be a shortage of talent, which in turn will affect the general performance of the business in the researched institute, so the importance of research appears in trying to present a set of solutions through which some of the problems facing the organization in question are addressed to the extent that it relates to the variables studied. .The researcher relied on the questionnaire as a main tool for the purpose of collecting research data, and it was prepared based on two ready-made scales after they were subjected to validity and stability tests to suit the research objectives, in addition to the researcher's adoption of the method of personal interviews relying on some questionnaire questions for the purpose of verifying credibility In the answer, it was distributed to a sample of (66) employees at the Baghdad Oil Training Institute, and the ready-made statistical program (SPSS. V. 22) was used to enter the data obtained and analyze it .The statistical tools used in the analysis produced a set of results, all of which confirmed the existence of a statistically significant correlation and influence between the investigated variables in a manner that confirms the validity of the research hypotheses, so the researcher concluded the importance of the role of succession planning in developing human capital and enhancing knowledge, capabilities and capabilities of employees and thus their industry as substitutes Ready for career succession .The current research provides a basis for adopting the concept of succession planning and its effective role in developing human resources in organizations and providing potential successors to fill the need, whether naturally or emergency, to avoid the organization's state of confusion and dispersion

The process of evaluating business processes, complex, repetition of procurement processes, need for raw materials and frequency of demand, which makes dealing with suppliers in the evaluation process, making the need for a process an intervention in the process. Lighter on the other hand.
Many Iraqi companies suffer from problems related to suppliers, and cases of administrative and financial corruption are often raised regarding this type of contract and from this reality the necessity of researching this problem and trying to develop some solutions to reduce its impact on the companies' work, by using a method that works according to the standards adopted in Evaluation and selection of the supplier in the company.
Based on the foregoing, this research came to provide decision-makers with a computerized scientific tool that reduces the effort, time and money that they cause as a result of poor selection and what may follow in terms of delay in production, defects in the product and loss of the company's reputation, and this research aims to provide a vision regarding the latest standards followed in choosing the best supplier Demonstrate how to apply the integration model between the Quality function deployment and fuzzy analytic hierarchy process (FAHP - QFD) with the application of Microsoft Excel.
This research was applied in the "Arab Company for Antibiotics Industries (ACAI)", and the sample of the research was represented in two groups of the suppliers: the first is specialized in primary and second is specialized in materials, as well as in packaging materials. The research used a scientific method - a “case study” - to apply the research in this company. The data was collected by relying on a special examination list of a two-way comparison as well as using the QFD method to choose how important the criteria are, as well as the use of the FAHP process to determine the importance of the (weights) in QFD. As for the use of the misty principle, it can more accurately reflect the requirements of the company and provide a decision tool that would facilitate the selection of the supplier, and then the integration is applied between the tool of Quality function deployment (QFD) and fuzzy analytic hierarchy process (FAHP) to evaluate and select the best supplier.
The researcher also suggested several recommendations including: the necessity of adopting a multi-criteria scientific method in the process of selecting the supplier. The research also recommends establishing long-term relationships with the chosen suppliers and the company should promote and advertise its products in the private sector.

The current study aims to determine the extent of SOMO's interest in strategic alignment operations and whether this interest is sufficient to be reflected in enhancing its organizational reputation. The field of research was in the oil marketing company SOMO. The managers in the top management within this company were targeted and the questionnaire was used as a data collection tool. The study population (109), (105) questionnaires were distributed, (94) questionnaires and (11) questionnaires were not retrieved, and the valid questionnaires had reached (91) and the analytical and descriptive approach was used for the study, the current research found to find A direct relationship and a positive effect of strategic alignment on the reputation of the organization, and the sub-variable had the highest impact on the reputation of the organization is (Governance), whichever this research proves the existence of the proposed relationship and effect between strategic alignment and the reputation of the organization, and through the researcher access to previous local and global studies did not find A study looks at the relationship between these two variables.

The current research aims to determine the relationship of the impact of the components of the financing structure, especially financing through debts, as well as the earnings per share in the value of the shares of companies listed in the Iraq Stock Exchange. The research sample and identifying the strength of the combined effect of the ratio of financing through debt and earnings per share in maximizing The market value of the firm and the real value, as well as the variation between these relationships according to model of the real value of the companies and the market value of the research sample companies. The research community is represented by the Iraq Stock Exchange, while a conditional deliberate sample was selected that included (10) companies, and data and information were collected through the annual financial reports issued by the Iraq Stock Exchange for the time period (2014-2018), as well as The research relied on a set of descriptive statistics methods (arithmetic mean - standard deviation - percentages) as well as a group of inferential statistics methods (Pearson Correlation Laboratory - Simple Regression - Multiple Regression), through the two statistical packages of (SPSS V.26 - AMOS V. 25) to compare the calculated results and test the hypotheses. The research found the most prominent results represented in the absence of an effect of the debt ratio on the market and real value of companies, while it found a significant effect of the debt ratio and earnings per share on the market value of companies. The importance of the research is represented by the limited studies that dealt with the three variables together in an analytical manner in the Iraq Stock Exchange (financing structure - earnings per share - firm value) and the extent of the impact of each of the financing structure through the debt ratio, and earnings per share on both market value and real value For companies' shares, as well as determining the relationship between the independent research variables represented by the financing structure and earnings per share, with the approved variables (the real value of companies, and the market value).

The current research variables have received increasing attention in the recent period because they are one of the important issues affecting the future of organizations, as a result of the speed of environmental variables that have greatly affected organizations and for the purpose of explaining the relationships and links between research variables, as this research presents a test "the type and direction of the relationship between strategic foresight capabilities As an independent variable and green creativity "as a respondent variable. A set of questions has arisen about the basic research problem, including what is the nature and level of interest in the research variables (strategic foresight capabilities and urban creativity) in the research sample company, a set of goals has been formulated, including testing and determining the relationship of strategic foresight capabilities to creativity The presence in the researched company, and for this purpose a number of hypotheses were formulated, the most important of which was finding a correlation and impact relationship (strategic foresight capabilities and dimensions with urban creativity) and to achieve hypothesis tests field research was used and applied to a sample of department heads and people in the General Company for Food Products, The number of individuals in the sample was (116) individuals, and data was collected through questionnaire and the use of clothes She has seen field and personal interviews with a number of department heads. A number of statistical methods were used to process the data, including: the mean, the percentage, the standard deviation, for the purpose of describing the sample, and the simple linear correlation coefficient (Pearson) to test the validity of the hypotheses correlation and simple and multiple linear regression to test the validity of the effect, and the data was analyzed via A set of statistical programs are (SPSS, Amos, PPR 2.16.3) and the use of linear programming to determine the production size of the research sample company. As for the most prominent conclusions, it was represented: that all of the relationships of strategic exploration with, and civil creativity were good and significant. The research concluded with a set of recommendations, one of the most important of which was: The company must devote its efforts in the areas of strategic foresight capabilities and employ them to achieve and achieve green creativity through special programs prepared for this purpose.

The current research aims to test the relationship of the impact of sustainable leadership as an independent variable in organizational happiness as a dependent variable, in the departments and divisions of the Tourism Authority, to come up with a set of recommendations that contribute to raising the level of organizational happiness in the authority. And based on the importance of the research topic in the General Authority, and the prominent role that this body plays in society, the researcher adopted the descriptive and analytical approach in carrying out this research, by collecting data from the departments and divisions staff of (160) respondents in an exclusively comprehensive manner, depending on the questionnaire. It contained (39) paragraphs, and with the help of field observations as tools to help in their collection. The researcher relied on the program (SPSS V.26, Smart PLS, Excel 2010) as well as the use of descriptive statistics methods (confirmatory factor analysis, percentages, arithmetic mean, standard deviation, coefficient of variation, simple linear regression, determination coefficient (R2), Analysis of the path, the relative importance, the Pearson correlation factor), while the most prominent conclusions reached by the researcher were that the Tourism Authority directs sustainable leadership practices positively in improving organizational happiness, through coherent diversity, employee development, orientation and progress, quality of work life, as well as Organizational justice, in order, as well as the results of scientific research showed that the Tourism Authority has an interest in creating organizational happiness and enhancing it through its sustainable leadership. The research concluded with a number of recommendations that enhance the research variables in the Tourism Authority.

The current research aims to validate Effect of technical innovation on the human resources management ambidexterity through job emededdness. The current research was done in Al-Etihad Food Industries Co. Ltd. And within the industrial environment, the research was designed according to the descriptive research. And to achieve the main goal of the research above, the researcher used the questionnaire as a key instrument to collect data through the views of a sample of managers, and employees at the senior, middle and executive management level. The research sample reached (107) individuals, the data was analysed using the statistical packages (SPSS v. 26) and ( SMART PLS v 3. 3. 8) the group of statistical methods ( bazonic media, normative deviation, difference factor, environmental adequacy test, corrosive analysis, materiality, porson, simple linear decline, sobel news) was employed to extract results. The research reached a set of of conclusions, the most notable of which was that Al-Etihad Food Industries Co. Ltd. Company demonstrated its ability to guide the human resources management ambidexterity in improving its technical innovation directly, and indirectly using job emededdness, especially as it relies on links and sacrifice when it attempts to raise high levels of such creativity. It may be appropriate when it wants to reduce the level of technical innovation. While the scientific impact of research was to verify the relationship of promoting technical innovation under the human resources management ambidexterity by streamlining functional lines, the current study represents adding a small part of knowledge and is a starting point for many future research and resolving the problems that industrial organizations may face in the future through the recommendations to be formulated, in addition to the need for such studies by Iraqi industrial organizations, especially the light of current trends focusing on how to develop our national products.
 The research was drawn from a master thesis that was not discussed.
 This research represents a modest addition to the Iraqi academic stockpile in the field of management science and organizational behavior studies and human resources on how The Enhancement of technical innovation under the human resources management ambidexterity through job emededdness.
 Type of research - research paper.

The current research aims to know the extent of the impact of performance evaluation in its dimensions as an explanatory variable in the behavioral and attitudinal work outputs with its dimensions as a responsive variable in order to reach appropriate solutions through which the University of Fallujah seeks to achieve its goal in the process of diagnosing the axes of strength and to benefit from them in the process of strengthening the status and sobriety of the academic position of the professor and the researcher relied on The descriptive and analytical approach in carrying out this study, and data was collected from university professors, including leaders, heads of departments and divisions, who numbered (97) teachers. And field observations as tools to assist in enhancing the results of the questionnaire. The researcher relied on the (SPSS V.19) program. In processing and analyzing questionnaires, descriptive statistical methods (the arithmetic mean, standard deviation, coefficient of variation, simple linear regression, relative importance, correlation coefficient, Pearson correlation coefficient), while the most prominent results reached by the researcher showed the existence of a correlation relationship and a significant influence Moral significance for performance evaluation in behavioral and attitudinal work outcomes..

Aim of the Study: The paper aims at identifying the extent of the role of strategic leadership represented by its four dimensions (administrative, transformational, political, moral) in fulfilling the requirements of university governance (Context, message and Goal, Management orientation, Independence, Issue, Sharing)
Methodology: A survey is applied to (107) members of the teaching staff at the college of Administration and Economics/ University of Mosul. To achieve the goals of the study, the researcher makes use of a number of tools such as: questionnaire, statistical tools and methods (repetitions, percentage, arithmetic mean, standard deviation, response rate, difference coefficient, correlation coefficient, linear regression) via using (SPSS).
Limits of the Study: The paper demonstrates on providing the requirements of preparing an applied framework.
Scientific contribution: In order to fulfill aims of the study and depending on the results, it has bee found that there is a positive moral relationship between the two variables as well as a statistically significant effect of the dimensions of the strategic leadership fulfilling to the requirements of university governance. It is also found that the moral dimension of strategic leadership has greater influence in university governance if compared to the transformative dimension.
Social Contribution: The researcher presents a set of recommendations, and the most prominent one is the necessity of focusing on the moral dimension of strategic leadership due to its most influential role in achieving the requirements of university governance. Also, the study recommends paying attention to the transformative dimension in order to strengthen level of its impact on university governance.
Value of the Study: The value of the study lies in its focusing on the importance of current paper variables in managerial specialties.
Type of the Study: An analytical Study

The present study aims to reveal the extent of the influence of the acquired organizational immune through its dimensions (organizational vaccination, organizational learning, organizational memory, and benchmarking) in the application of knowledge management strategies in its two dimensions (codification strategy, personalization strategy) as well as clarifying that influential relationship between the study variables Because of its importance in reducing resistance to change by responding to the requirements of the environment. A set of main and sub-hypotheses emerged from the study, which were formulated in view of the hypothesis scheme of the study, and in order to achieve its objectives, answer its questions and test the validity of its hypotheses, the study adopted the questionnaire as the main tool for obtaining the required data and information, as the responses of the sample members consisting of (45) individuals were analyzed. From the faculty members in both the Technical College of Engineering and the Technical Institute of Amara, and for the purpose of analyzing their responses, a number of statistical methods were used, represented by (arithmetic means, standard deviation, correlation, and multiple regression using the (SPSS) program. The results of the study confirmed the diagnosis (relationship and effect) of acquired organizational immune through its dimensions in the application of knowledge management strategies in its two dimensions (codification strategy, and personalization strategy) that it is related to a positive relationship. The management of the two organizations must study the sample and for the purpose of applying knowledge management strategies to it by strengthening it with acquired organizational immune through its approved dimensions for the purposes of the current study as an organized effort. The study reached a set of theoretical and applied conclusions, the most important of which was the existence of a positive relationship between its variables. It also proved that activating the dimensions of acquired organizational immune will lead to enhancing the application of knowledge management strategies in the two organizations studied.

The researcher aims to Diagnosing the reality of research variables, strategic leadership and decision support systems, and their impact on crisis management in the General Company for Steel Industries because of their important role in preventing crises and reducing their occurrence for the research company in particular and other companies in general affiliated with the Ministry of Industry and Minerals, as well as clarifying theoretical concepts of research variables As it included the answer to questions related to the research problem, including (Is there an impact of the strategic leadership in managing crises if decision support systems are used), and the researcher adopted the descriptive and analytical approach in its completion, and the questionnaire as a tool in collecting data and information related to the research, and it was distributed to an intended sample consisting of (125) employees, so that the number of final forms valid for analysis is (112) respondents. The research yielded a number of conclusions, perhaps the most prominent of which is the validity of the combined effect of strategic leadership and decision support systems in crisis management, as well as the lack of an interactive relationship between strategic leadership and decision support systems and their impact on crisis management. The research also included a number of recommendations, the most important of which is the need for senior management in the General Company for Steel Industries to increase interest and achieve communication for both interacting variables, strategic leadership and decision support systems, and to effectively invest the interactive relationship, especially when defining the strategic direction that affected the formation of the interactive relationship between them with crisis

The research aims to study the extent of the influence of the dimensions of sensory marketing on the perceptual mental image of customers, knowing the type of relationships that link the dimensions of sensory marketing with each other, no one from the researcher mentioned (as far as the researcher knows) the link between sensory marketing and mental image, from this point of view the main goal is determined, the effect of sensory marketing on the mental image taken from customers , as the research was conducted on a number of first-class restaurants represented (Chef City, Chili House, Mado, Fried Chicken Saj Alreef) and the research community was represented by the customers of the aforementioned restaurants, and a random sample was chosen that included (206) customers from the five restaurants customers. The questionnaire was the main tool in collecting data and information, as it was sent electronically and randomly to customers. Among the most prominent statistical methods are the standard deviation, the arithmetic mean, the Pearson correlation coefficient, and the simple linear regression coefficient, and the most prominent results reached by the research were the existence of an influence relationship of Sensory Marketing on the mental image built by customers around the restaurants in question, but it differs according to the restaurant, as well as the existence of a relationship A link between sensory marketing and the perceived mental image of the customer. The current research is considered a general review of the concept of sensory marketing and its effect in enhancing the perceived mental image of the customer.

The organizational culture is an effective control mechanism that dictates the behavior of employees and according to their intellectual and social orientations, so it is considered a more powerful way to control employee orientations and determine their management according to organizational rules and regulations, as it was one of the most important factors determining the performance of organizations, while organizational performance is a measure of what the organization has achieved from the objectives of the scheme To ensure that it faces various changes and remains within the global competition, and to reach that it was necessary to identify the most prominent and most important research problems in knowing the extent of commitment to the application of organizational culture and its effects on the organizational performance of the Technological University and to know the relationship between the dimensions of organizational culture and its dimensions (relations, goals, rewards) And organizational performance and its dimensions (sources, results, goals). The questionnaire was relied on to obtain the required data and analyze it through the SPSS program, to reach the relationship between the two research variables. The questionnaire was presented to a sample of university employees with a number (81) questionnaire forms distributed between the director, branch chief and employees, The most important results are that the university should enhance its organizational performance through an organizational culture specific to the university in order to reach a goal I have a distinguished performance to achieve its goals, due to the importance and impact of organizational culture on organizational performance to reach the university's goal in achieving integration between human relations and the regulations and rules governing the university's work for all its employees and this is evident in its reflection on university students, students and graduates.

We have investigated in this research, the contents of the electronic cigarette (Vaber) and the emergence of the phenomenon of electronic smoking (vabing) were discussed, although the topic of smoking is one of the oldest topics on which many articles and research have been conducted, but electronic smoking has not been studied according to statistical scientific research, we tried in this research to identify the concept of electronic smoking to sample the studied data and to deal with it in a scientific way. This research included conducting a statistical analysis using the factor analysis of a sample taken randomly from some colleges in Bab Al-moadum in Baghdad with a size of (70) views where (КМО) and a (bartlittes) tests have been used to test Data matching and sample sufficiency. Analytical operations were performed using the statistical application (SBSS), where (13) variables were studied. After the analysis, four basic factors were obtained. The phenomenon was explained by the values of different variations . and the Cumulative variance for the factors equal (65.219) and this good output for this phenomenon and the variance for every one of them equal the first (29.176) and the second (14.551) and The third (11.174) and the fourth (10.318) and this variance for after rotation matrix .

Due to the importance of the relationship between the phenomenon of inflation and the exchange rate in the formulation of monetary policy in Iraq, the exchange rate plays a strategic role in limiting the inflation caused by the monetary expansion due to government spending, as a point of a view ,inefficiency of interest to achieve the monetary market balance and stability of the general level of prices as an overall goal of monetary policy in Iraq, the exchange rate has emerged as a brake on inflation in Iraq, as the research found that the monetary authority in the period 2003-2018 provided a methodical development in the formulation of monetary policy towards realizing the effects of inflation and seeking to develop a diagnosis of a nominal fixer that is suitable for managing inflation rates as an alternative to interest that does not work.
Therefore, the research tried to diagnose the relationship between inflation and exchange rate and its realistic significance in formulation the goal of stability in growth rates at the general level of prices, by regulating the money supply flows within the framework of the Central Bank’s management, the purchasing power of the Iraqi dinar through its monetary operations in organizing the movement of the monetary basis to reach actual inflation Controlled within the target. As the research concluded the efficiency of the exchange rate, a nominal Anchor of the monetary policy. Since the goal of monetary policy is to ensure the stability of the real value of the local currency, achieving stability of annual inflation rates will be through the stability of the exchange rate.

Our research was launched in the study of the sustainable conflict of globalization and the rebalancing of the great powers that have made life in the earth unstable and insecure over the past and present eras, the purpose of which is to pay attention to the waste and instability that human societies are exposed to in different proportions between abstract right and continuous deviation.
The purpose of the study is to show the loss, waste and backwardness in managing and governing societies towards private interests, away from the standards of good institutional governance.
The study’s design was based on two demands, the first on the nature and eternity of conflict and its true philosophy, and the second requirement on the reality of the crises resulting from the conflict and the mechanisms of intervention with arguments and the noble Qur’anic verses that represent the ability of God to intervene as is his capacity in creation.
There are forces and standards that must be adhered to by human resources and work to conform to them in order to restore that deviation and correct the curvature, and this is what the research aimed at through the first requirement, the evidence and the consequences of God’s rule and his presence on earth, and this is what the second requirement demonstrated.
And according to the hypothesis that indicates that the indicators and standards of governance in the Sharia of Islam are capable of restoring balance to those actions and personal judgments that give priority to the private interest over the public interest.
The research is of great importance in terms of philosophical analysis of what is actually happening in a modern and modern manner, with the necessity and importance of applying Islamic rulings and just Islamic legislation in the balance of power and achieving justice and the rule of law on the ground.
The nature and type of research came as a study of the state of instability and the sustainability of the conflict between globalization and Islamic thought in terms of standards and style, and from the researcher's point of view, depending on the arguments and proofs that Islamic thought was based on.
The research is considered as a study of a reality and its eternal repercussions are continuing for our present time and as after. The researcher's viewpoint on the philosophy of standards that must be applied to reform good institutional governance is from its original tributaries.

The research aims to identify the magnitude of the impact of external debt on the gross domestic product in Morocco, and the importance of research lies in the role that external debt plays in addressing structural imbalances, if it is best disposed of according to well-studied economic plans by specialists in this regard, especially if these debts are directed with Other resources, as it helps pay the costs of these debts (debt servicing) that the external debt also raises the level of gross domestic product, and the research starts from the hypothesis that: There is an effect of foreign debt on the GDP in Morocco, has contributed in one way or another to The exacerbation of the external debt, which affected the macro variables, of the Moroccan economy, and became unable to fulfill the debt maturities and its assets, and attempted to resort to rescheduling its debts according to unfair terms with the aim of reducing the severity of the debt, as statistical and standard tools were used, represented by testing the unit root to determine the dormancy of the time series and by accreditation On the methodology of (Dickie Fuller) expanded method, and to know the equilibrium relationship between the study variables, as the ARDL model was relied upon, the study found a relationship A long-term equilibrium (joint integration) between the study variables (independent and dependent), the statistical value of (F) reached (6.06), which is greater than the smallest value (3.29) and the maximum (4.37) at a significant level (1%). This indicates the existence of a long-term equilibrium relationship (a co-integration relationship) between the study variables in the long term. The time series of variables (Y, X1, X2, X3) is not stable at the level, while the time series of the independent variable (X4) is stable at the level. With a breaker and without a breaker and a time trend at a significant level (1%, 5%), and after taking the first difference of the variables (Y, X1, X2, X3), it stabilized at a significant level (1%, 5%, 10%) with the presence of a breaker and a breaker and a time trend Without a break and a time trend.It is evident from the two tests (CUSUM) and (CUSUM of Squares) that there is stability and consistency in the model for the short term and there is no stability in the long term.
The most important recommendations are directing foreign debts to productive economic sectors, in a way that leads to creating added value and paying attention to foreign debts, directing them towards important priorities and maintaining the stability of macroeconomic variables, and moving away from debts with

In this paper, we will illustrate a gamma regression model assuming that the dependent variable (Y) is a gamma distribution and that its mean (μ_i) is related through a linear predictor with link function which is identity link function g(μ) = μ .It also contains the shape parameter 〖(α〗_i) which is not constant and depends on the linear predictor and with link function which is the log link :h(α_i )=□log log (α_i ) , and we will estimated the parameters of gamma regression by using two estimation methods which are The Maximum Likelihood and the Bayesian and a comparison between these methods by using the standard comparison of average squares of error (MSE), where the two methods were applied to real data on the disease of jaundice of children newborns(Infant Jaundice) and it was the best method of estimation It is the Maximum Likelihood because it gave less (MSE).


Type of research: research paper.

Time series have gained great importance and have been applied in a manner in the economic, financial, health and social fields and used in the analysis through studying the changes and forecasting the future of the phenomenon. One of the most important models of the black box is the "ARMAX" model, which is a mixed model consisting of self-regression with moving averages with external inputs. It consists of several stages, namely determining the rank of the model and the process of estimating the parameters of the model and then the prediction process to know the amount of compensation granted to workers in the future in order to fulfill the future obligations of the Fund. , And using the regular least squares method and the frequency squares method by "kalmen filter" and "forgeting factor" to obtain the best predictable way for the future using data from the Social Security Department for workers and from the period 1/2013 to 6/2019 where The method of least squares "OLS" was compared with the method of iterative least squares "RLS" by "kalman Filter" and found that "OLS" method is the best according to the comparison measures "RMSE, MAPE" and it gave accurate results close to the real values.

Cancer is one of the dangerous diseases that afflict a person through injury to cells and tissues in the body, where a person is vulnerable to infection in any age group, and it is not easy to control and multiply between cells and spread to the body. In spite of the great progress in medical studies interested in this aspect, the options for those with this disease are few and difficult, as they require significant financial costs for health services and for treatment that is difficult to provide.
This study dealt with the determinants of liver cancer by relying on the data of cancerous tumors taken from the Iraqi Center for Oncology in the Ministry of Health 2017. Survival analysis has been used as a method for analyzing the study data, because it applies to the phenomenon of interest, by comparing the parameter and semi-parametric models using a standardized (BIC, AIC) to determine the most appropriate model for data analysis, and the study concluded that the Cox parametric model with the lowest values for the evaluation criteria is the most appropriate for the analysis of the study data and from it, the most important variables with a significant effect on liver cancer were identified as Age and method of diagnosis and accurate diagnosis of the disease were significant variables affecting liver cancer. The study also found the significance of the relative risk for each of the variables (age, method of diagnosis, disease location, accurate diagnosis, the extent of prevalence) i.e. increased risk of liver cancer when these variables increase, each according to its specificity.

The research amid to measure the extent of the Suggested procedures of the internal control in accordance with the updated COSO framework in improving the procedures for internal control work in Iraqi oil companies. As the research problem was represented in suggesting procedures for internal control according to the updated COSO framework and finding out the relationship of correlation and influence between the suggested procedures and the internal control procedures that are done in the Iraqi oil companies. The research followed the quantitative approach to handling and analysing data by designing a Questionnaire to represent the research tool for collecting data. The study population was represented in the Iraqi oil companies, while the study sample were (Midland Oil Company, Oil Pipelines Company, Petroleum Products Distribution Company, Midland Refineries Company). The results was that the internal control in its five components affects the internal control system in oil companies strongly, meaning that the Suggested procedures and the internal control system, which are related to each other, and the oil companies' implementation of the Suggested internal control procedures according to the COSO framework will change and improve the internal control system accordingly. It is expected that the results of the current research will affect improving the internal control procedures in the Iraqi oil companies and encouraging them to adopt one of the global frameworks for internal control. Lastly, the current research represents the first research interested in evaluating internal control procedures in Iraqi oil companies by relying on modern international frameworks as a basis for evaluation.
Paper type: Research paper