Kerbala International Journal of Management and Economics

The research aims to determine the importance of quality dimensions presented by (Garvin,1984) in creating customers’ expectations and Perception such as Performance, Provided Service, Reliability, Product life, Service System, Conformance, and Aesthetic. quality dimensions for service presented by (Parasuraman, et al.,1988) such as Reliability, Assurance, Tangibles, Responsiveness, and Empathy. This is based on an idea states that understanding and realizing the quality dimensions of product and services will enhance customers capability to better choose products or services as well as urging production and service organizations to pursuit and identify the continuous changing customers preferences and developing in order to adapt and create compatibility between quality dimension and customer perception at the aim of achieving customer satisfaction and creating competitive advantages . The research presented many results in which Performance and Tangible took a for front effect respectively at both Products and Service levels. .

Abstract
This research aims to demonstrate the impact of strategic capabilities in achieving entrepreneurial performance. The research started with a major problem that included several questions, the most important of which was (Do the companies researched apply the dimensions of strategic capabilities and what is their impact on enhancing entrepreneurial performance?). The research community included four factories belonging to the General Company for Southern Cement in Najaf and Holy Karbala, and there search samplerached (200) individuals of officials in the company's laboratories in its technical and administrative departments.The questionnaire was used as a main tool in collecting data and information necessary for research. For the purpose of data analysis and statistical treatment, the research relied on a set of statistical methods available in the two programs (SPSS V.24; Amos V.23). The research reached a set of conclusions, the most important of which is the existence of a correlation and effect of statistical significance between the dimensions of strategic capabilities and entrepreneurial performance. Finally, the research concluded with a set of recommendations, the most important of which is the necessity of investing the positive effect of excluding strategic capabilities in entrepreneurial performance through the establishment of the research company's labs by setting up proactive plans Deepening the job awareness of the sample to take advantage of these practices to exclude strategic capabilities in enhancing entrepreneurial performance.

Abstract
The Study aim to find relationship between the Quality of life for in its dimensions(Decision-Making Participation,Wages&Incentives,Job Satisfaction,and Work Life Balance), and its impact on the dependable variable the Intellectual Capital in its components(Human capital, Structural capital and Relational capital).The study adopted a program descriptive and analysis, the questionnaire user as a basic tool for data collect, formation sample study form(321 ) employees in the Industrial sector and Banks sector, and use many tools statistics as Means, Standards deviation, Coefficient of Variation, and Simple linear regression In assistance the ready program(SPSS.).The study find to being correlation and impact for Quality of life on intellectual capital and introduce numeral from recommendations.

Abstract:
The urgent need to know the importance of the value of the customer in all profit or non-profit organizations and to determine the extent of their benefit in managing data and information and how to take the necessary measures to preserve the customer and gain his loyalty, and from the problems faced by service organizations, including the Directorate of the Municipality of Hilla in Babil Governorate, the problem of research begins From the variation in the nature of services, the diversity of the requirements to fulfill the needs of the customer (the citizen) and the difficulty of gaining his satisfaction, in addition to the challenges that the Hilla Municipality Directorate faces, especially when customers (citizens) do not cooperate with the municipality employees in preserving the environment of the city of Hilla, hence the importance of research into the extent of benefit One of the role of the customer’s value in improving the reputation of the organization in general in service organizations and in particular in (Hilla Municipality Directorate), as it leads to reconsidering the maintenance of the customer by presenting all his requirements and measuring the extent of the impact of the customer’s value dimensions in improving the reputation of the municipality. A group of questions related to the research variables represented in the questionnaire's (40) paragraphs distributed to citizens in the city of Hilla, where their number reached (80) citizens according to the results of the questionnaires. The Case for Statistical Methods for the Program (SPSS) And(Excel) And statistical tools (arithmetic mean, standard deviation, variance, simple correlation coefficient, Test T, Test F, The coefficient of determination R 2).
The research reached a set of conclusions, the most important of which are: The research showed that customer value dimensions are the main focus of any organization, as it seeks to achieve customer satisfaction and searches for factors affecting customer value.
The research also reached a set of recommendations, the most important of which are: Activating the Customer Relationship Management Department in Hilla Municipality because of its importance in improving the reputation of the organization as well as its benefits to customers.

Abstract
This research sought to determine the impact of Talent Management Processes in achieving Organizational Ambidexterity in application in our Iraqi governmental organizations, and in order to achieve this, the Talent Management Dimensions of (Attracting, Selecting, Developing, Maintaining) were adopted based on (Phillips, 2009), and the adoption of the dimensions of Organizational Ambidexterity represented by (Exploratory Innovation & Exploitative Innovation) based on (Jansen, 2005), Where the General Authority for the Maintenance of Irrigation and Drainage Projects in Baghdad was chosen as a field for research through a questionnaire that included (90) members of the authority, in addition to personal interviews. The correlation coefficient (Spearman) and (t) Test were used to know the significance of the relationship between the variables, and (F) Test to determine the significance of the regression equation, and (R2) was used to explain the amount of the effect of the independent variable on the dependent variable. The descriptive analytical method was used, Among the most important conclusions that were reached is that, Talent Management Processes have an active and moral role in the growth of organizations and their competition through achieving organizational Ambidexterity that contributes to achieving the sustainability of strategic success.

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Abstract:
The research aims to describe the impact of the quality of health services in the Hussein Teaching Hospital in Nasiriyah, as well as its impact on distinguished individual performance, increase its effectiveness, uncover the mediating role of structural empowerment in this health service institution and to demonstrate the impact and achieve the goal of the research The research was conducted by adopting the descriptive method and using quantitative analysis to demonstrate the results Where a questionnaire was designed containing all the main research variables and their ramifications, the variables (quality of health services and their dimensions (tangibility, reliability, assurance and trust, sympathy, speed of response), structural empowerment and its dimensions (authority, authority, reward and training, effective performance of individuals (efficiency, effectiveness, leadership and personal role and role) Creative), and a questionnaire number (265) was distributed and (265) were retrieved, and (26.) were valid for analysis at Al-Hussein Teaching Hospital in Nasiriyah. The health workers at Al-Hussein General Hospital have great efficiency and effectiveness, and they have a personal and leadership role, not managing the work The study recommended the necessity of increasing empowerment and enhancing the exchange of information and knowledge among workers, so that the quality of services is at its highest level, and patients are satisfied with the services received on the one hand, and the nurses are satisfied for obtaining the atmosphere of training and financial rewards.

Abstract
This research aims to know the role that Creative marketing plays in its dimensions represented by ( Creative in banking service , Creative in price , Creative in distribution, and Creative in promotion), In the possibility of rationalizing customer behavior in its dimensions represented by (motives , perception , and learning(, and the research problem centered by studying the extent of the contribution of the Creative marketing dimensions in supporting the directions of the researched banks towards adopting processes of change and attracting different types of customers, and as the research emerged mainly with two main hypotheses of the existence of A correlation and influence relationship between the dimensions of Creative marketing and the dimensions of customer behavior, and for the purpose of achieving the objectives of the research, a hypothetical scheme was constructed that determines the nature of the relationship and influence between the variables, and the research was conducted in a sample of the banks researched in Karbala Governorate, as the necessary information for the field side was obtained through the questionnaire prepared For this purpose, it was distributed to a sample consisting of (83) directors of branches, divisions, divisions and units in the researched banks. The research used a set of advanced statistical methods such as the simple correlation coefficient to measure the correlation relationship between variables, the (t) test, the simple regression analysis and the (F) test, as was done. The use of (R2) to interpret the amount of the effect of the independent variable on the dependent variable, and calculate the weighted arithmetic mean, standard deviation, coefficient of variation, the intensity of the answer and the significant The relative ratio, and the SPSS statistical program was used to analyze the data, and the research also reached a set of conclusions, the most important of which was that there is a continuous pursuit and an effective role for the Creative marketing dimensions in changing the tastes of customers by presenting what distinguishes the researched banks from other banks and achieving superiority over competitors. The research concluded with a set of recommendations, the most important of which is that the statistical results showed the necessity of the researched banks ’interest in Creative marketing and its dimensions represented by (Creative in banking service, Creative in price, Creative in distribution, and Creative in promotion), By studying the market and conducting continuous research to rationalize customers' behavior in its dimensions (motives, perception, and learning) because they make objective or rational decisions that are determined according to their real needs towards the researched banks and their preferences for innovative services that change according to technological developments and other environmental variables.

Abstract:
This study aimed at clarifying the importance of social responsibility in the Arab Bank Group and set the role of corporate social responsibility on the bank’s financial performance.
Researchers used annual and sustainability reports of the Arab Bank Group between 2008 and 2018 in order to reach the quantitative measure of the study variables that consist of social costs and both return on Assets and Return on Equity. The study concluded a significant statistical impact of social responsibility costs on bank’s financial performance.

Abstract
The aim of the research is to analyze the credit capacity with its indicators (total loans and advances to total deposits, total loans and advances to total assets, capital adequacy ratio, loan loss provision ratio). On the practical side, reliance was made on a set of published financial reports and statements for a group of banks listed on the Iraq Stock Exchange that were selected depending on the extent of data provision for the period of the study 2005-2018 and the study sample included (10) banks. The researcher used a set of analytical and statistical means to achieve his goals.
The research reached a set of conclusions, the most important of which is through conducting a financial analysis of credit indicators. It emerged that there is a big difference in the application of the credit policies of banks. The research sample would like a general perception of the absence of clear monetary policies in the Iraqi banking sector and that there are great efforts by banks in achieving Its goals and the completion of its banking operations. Then the research concluded with a set of recommendations, the most important of which is the interest in providing the necessary liquidity to the United, Sumer Commercial and Mosul banks to meet the high credit requirements by attracting deposits using price or non-price policies to obtain the largest amount of the public's deposits.

Abstract:
Coronavirus (COVID-19) is rapidly spreading, and this increases the state of fear among investors and companies to enter into deals in global financial markets, in addition to losing a large number of investors and companies in a very short period of time. This spread of the virus wiped out at least 5 trillion US dollars of the value of the stock markets in one week, which negatively affected the economic side of various countries of the world and led to a state of recession for various sectors, especially the global financial markets. The research problem was the following question (What are the general economic impacts of the Corona pandemic, and have global financial markets been affected by the Corona pandemic?). Daily data was collected for a group of the most important financial market indicators in the world, and this data began a few months before the outbreak of the Corona pandemic, in order to clarify the movements in the indicators before and after the spread of the Corona epidemic. This period is from 1/May/2018 to 20/May/2020. It was concluded that the relationship between the Coronavirus and the financial markets is an inverse relationship, the more the number of infections increases, the volume of financial transactions in financial markets directly decreases. We also conclude that financial market reactions are highly correlated with the severity of the disease outbreak in each country.

Abstract:
The zero-based budget and the activity-based budget are among the most important planning tools in the field of managerial accounting that by their integration, economic units can achieve their strategic goals and help them reduce costs by calculating costs in the activity-based costing system (ABC) method, which gives them accuracy that exceeds accuracy Obtained from traditional methods, as it helps the administration in planning and taking appropriate administrative decisions. The research aims to study the complementary relationship between the two budgets, as the zero-based budget has never been complementary with the budget on the basis of activity, and the current research is an attempt to integrate the advantages of the two types into a single model that includes the greatest amount of advantages enjoyed by these two budgets. The researcher reached multiple conclusions, including the possibility Achieving integration between the zero-based budget and the budget based on activity, as it is possible to reduce costs, achieve efficiency in performance, evaluate employee performance, and then achieve the strategic objectives of the economic unit. The most important thing that came in the recommendations is the need for Iraqi economic units to adopt modern budget systems with the help of experts and specialists with sufficient expertise and experience in the field of preparing modern budgets, which helps in enhancing the accuracy of financial forecasts and achieving planning and control goals, and the importance of a gradual shift towards a zero-based budget based on activity And in stages in the different departments in the factory and benefit from the experiences of the workers in the factory.

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Abstract
In this research, the characteristics of the Generalized Maximum Entropy method were studied when estimating the parameters of the four-parameter Weibull growth model using simulation according to the requirements of the method (the dimensions of the support variables vector, and the values of the constant C) as well as the type of random error distribution and the sample size. Depending on the comparison scale represented by the mean error squares MSE for the studied phenomenon model, optimal cases were simulated. The data were generated according to the standard normal distribution and t distribution with (3) degree of freedom, and Chi-square distribution with (4) degree of freedom, with the sample size (10, 20, 30), as well as assuming the constant C of (1, 3, 5, 7, 9) and the support variables vector M of (5, 7). The simulation results showed the effect of the normal distribution and the Chi-square distribution with degree of freedom of (4) by changing the dimension of the support variables vector between (5, 7) on choosing the value of the constant C for all sample sizes. As at M = 5 it is preferable to choose it from the period (3, 5) for the sample size (10, 20) and begins to decrease as the sample size increases, but at M = 7, the choice is opposite to the case of M = 5 in relation to the standard normal distribution, whereas for the Chi-square distribution with a degree of freedom (4) it is preferable to choose a large value for the sample size (10) and a value from The period (3, 5) for the sample size (20, 30), but in the case of t distribution with a degree of freedom (3), there is no effect for choosing the value of the constant C by changing the dimension of support variables vector, and it is preferable to choose the value from the period (5, 9) and this value increases with increasing sample size.